Forget About Social Media Influencers—Here’s How to Better Market Your Business With Brand Advocates

Most people are familiar with influencer marketing—the concept of using popular social media influencers to help promote your business. Working with influencers can sometimes be beyond a small business’s budget. That’s where brand advocates come in. What are brand advocates? Brand advocates differ from influencers in several important ways. The influencer’s goal in promoting your …

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