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The hype, haplessness and hope of haptics in the COVID-19 era

Social Media Management / By

Devon Powers Contributor Devon Powers is an associate professor of advertising at Temple University and the author of “On Trend: The Business of Forecasting the Future.” David Parisi Contributor David Parisi is an associate professor at the College of Charleston and author of “Archaeologies of Touch: Interfacing with Haptics from Electricity to Computing.” In March, …

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Even Small Businesses Can Benefit From Immersive Technologies Like Virtual Reality and Augmented Reality

Press Release Marketing / By

All small businesses want to increase customer engagement. After all, the more engaged your customers are, the more loyal they will be to your small business. Immersive technology is a new strategy successful businesses are using to attract the attention of customers and prospects. Augmented reality and virtual reality are two examples of immersive technology, …

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Not all is predictable on Facebook’s social Horizon

Social Media Management / By

Most of the people I spoke with at Facebook’s Oculus Connect see the proliferation of virtual reality as a foregone conclusion, one that’s just a matter of timing at this point. For Facebook, the conference’s “The Time is Now” catchphrase showcased that they feel their hardware is ready for everyone. But despite the success they …

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