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B2B Marketing News: How Customer Data Helps Marketing Decisions, Top Areas of Media Investment, Video Caption Use Increases, Twitter Updates Spaces, & Digital Ad Spend Rises

IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022In 2022 marketing budget plans will significantly move to digital, with the bulk of costs moving to video, social networks, digital screen advertisements, and paid search, according to newly-released study information from the Internet Advertising Bureau (IAB). Collaborations with material publishers having first-party information is likewise …

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Improve Your Social Media Strategy on Twitter with These 4 Tools

Today I have some resources to help you improve your marketing strategy on Twitter. Keeping track of the latest tweets from your audience on Twitter is an on-going process with around 6,000 tweets going out every second. In order to reach your target audience you need to narrow these down into one place. Utilizing the …

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Twitter wants you to tweet to interest-based communities, not just followers

Twitter is a helpful location for following breaking news and staying up to date with what individuals you’re currently thinking about are doing, however its relative lack of discovery functions and an absence of arranged neighborhood areas make it quite hard to get in touch with anybody you aren’t actively looking for. The business is …

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Cent, the platform that Jack Dorsey used to sell his first tweet as an NFT, raises $3M

Cent was established in 2017 as an ad-free developer network that enables users to use each other crypto benefits for excellent posts and remarks — — it’s like gifting awards on Reddit, however with Ethereum. In late 2020, Cent’s little, San Francisco-based group produced Valuables , an NFT market for tweets, and by March, the …

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Twitter locks account of India’s largest opposition party

Twitter has actually locked the account of Indian National Congress, the South Asian country’s biggest opposition celebration, for breaching its guidelines. The Indian National Congress blogged about the Twitter episode on Facebook Thursday. ” When our leaders were put in prisons, we were not frightened then why would we hesitate of closing our Twitter accounts …

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Indivisible is training an army of volunteers to neutralize political misinformation

The grassroots Democratic company Indivisible is releasing its own group of stealth fact-checkers to press back versus false information —– an experiment in what it may appear like to train up a political messaging infantry and send them out into the details trenches. Called the ““ Truth Brigade, ” the corps of volunteers will discover …

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Polywork gets $3.5M to blend professional and social networking

Life is made complex therefore — — progressively — is work-life. That’s the facility underpinning Polywork , a brand-new expert social media established by Lystable/Kalo creator, Peter Johnson. It’s revealing a $3.5 million seed round today, led by Caffeinated Capital’s Ray Tonsing (who it keeps in mind was the very first financier in Clubhouse, Airtable …

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An Oracle EVP took a brass-knuckled approach with a reporter today; now he’s suspended from Twitter

Companies and the reporters who cover them routinely find themselves at odds, particularly when the stories being chased are unflattering or bring unwanted attention to a business’s dealings, or, in the company’s estimation, simply inaccurate. Many companies fight back, which is why crisis communications is a very big and lucrative business. Still, how a company …

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Twitter is exploring the use of Facebook-style emoji reactions

If you’re old sufficient to keep in mind the outrage that followed Twitter’s choice to change stars with hearts (aka likes rather of favorites), then you understand that Twitter’s user base has strong sensations about how it wishes to engage with tweets. Now, Twitter is thinking about another transformation on this front that might shake …

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