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6 Facebook Ad Strategies Working for Us Right Now (Post iOS Updates)

A great deal of marketers feared the worst when news of Apple’’ s modifications were revealed … and for great factor. You’re not alone if you’ve seen a dip in the efficiency of your Facebook marketing projects. But are the days of marketing on Facebook over? Never. Like anything brand-new, it’s a case of observing, …

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Secondary Goals: Track These GA Events If You’re Doing A/B Testing

A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. In other words, it’s a key way to improve your content, increase user engagement, and boost conversion rates across your site. What’s not to like? Additionally, …

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