Online Advertising

Use These 11 SEO Tools to Rank Higher on Search Engines

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Out of all the marketing patterns that have actually reoccured because the increase of digital marketing, one has actually planted its little feet and stood strong through a myriad of burning and increasing marketing methods.

SEO has actually remained among the most fundamental parts of any digital marketing project, even with the intro of social networks and Facebook Messenger . As online marketers, all of us desire that leading outcome on Google. The only thing we desire more is for someone to inform us how to get it.

We’’ re not simply going to have anyone inform you how to take that # 1 area, we’’ re going to have Roland Frasier inform you. Roland is the CEO of War Room Mastermind. We listen when he talks. We begin utilizing them when he recommends tools that will scale our organisation.

You can utilize these tools to take control of the notorious # 1 area and to make certain your SEO is constantly working for whatever the Google bots are trying to find today.

Here are 11 SEO tools to enhance your search ranking.

.SEOPressor.

Paid: $

 SEOPressor

SEOPressor is a WordPress SEO Plugin. It’’ s an analytics tool that reveals you all of your crucial SEO information, so you can see what pages put on’’ t have meta titles, are revealing 404 mistakes, or put on’’ t have meta descriptions. It likewise cautions you about post that aren’’ t enhanced, put on’’ t have a keyword focus, or wear ’ t have a schema markup.

.

SEOPressor reveals you how to:

. Enhance on-page SEO analysis.See SEO insights.Enhance search significance.Select how online search engine spiders browse your site.Produce an internal link structure.Construct your keyword analysis.

( RELATED: Designing Your Search Marketing Strategy )

.Ahrefs.

Paid: $

 Ahrefs SEO tool

This SEO tool audits your site’’ s preexisting material and informs you what requires to be enhanced. It likewise takes a look at your rival’’ s SEO rankings for keywords to reveal you where you can enhance and where you are greater than them.

Using Ahrefs, you can:

Audit your site .Check out other sites for natural search traffic and backlink profiles.Discover keywords and examine ranking and traffic.Discover the most popular material by subject.Chart your analytic efficiency.Establish notifies for brand-new and lost backlinks, web points out, and keywords.Get SEO metrics and Google SERPS.Mobile Friendly Test.

Free

 Mobile Friendly Test SEO tool

This is Google’’ s totally free test you can utilize to see what a visitor ’ s experience is when visiting your site on their phone. You put your site’’ s URL into the test and Google will inform you if your page is mobile friendly and what the page packing problems are.

.rmoov.

Paid: $

 rmoov SEO tool

rmoov is a backlink clean-up tool that lets you tidy up any bad backlinks that you wear’’ t desire at’scale. What ’ s a bad backlink? Any link that makes Google offer you an ““ abnormal links ” caution, a link that has actually provided you a manual charge, or spammy links that aren’’ t making Google pleased. These bad backlinks can harm your SEO ranking.

( NOTE: Need an assisting hand with your digital marketing efforts? Or perhaps you simply desire tested, actionable marketing tools, design templates, and techniques to execute in your company? Check out the most recent offer from DigitalMarketer, and you will be on your method to assisting your organisation grow.)

.Slerpee.

Free

 Slerpee SEO tool

Slerpee is an SEO tool that lets you see what your HTML title and meta description appear like on Google search engine result. This tool works for any online marketer that is releasing blog site material and wishes to make certain that their header and meta description fit and look good on search results page.

Using Slerpee, you can:

.See a live Google sneak peek of your website.Conserve and share drafts.Research study keywords.YTCockpit.

Paid: $$

 YTCockpit SEO tool

This SEO tool is the just one on our list particularly for YouTube SEO. YTCockpit is a YouTube keyword research study tool that discovers tracks and specific niches rankings. They have a 3-step procedure: look for keywords , discover the most rewarding keyword concepts for your specific niche, and after that drive traffic from your video to your site. They’’ ll track your ranking to see how you’’ re carrying out in contrast to your competitors.

.ScreamingFrog.

Paid: $$

 Screaming Frog SEO tool

Screaming Frog is an SEO spider and spider tool that will crawl links, images, CSS, scripts, and apps. After crawling, it’’ ll provide you a report to evaluate and investigate your’site ’ s SEO.

.

Screaming Frog:

.Discovers broken links.Evaluates page titles and meta information.Audits reroute links.Discovers replicate material.Evaluations robot.txt.WP Super Cache.

Free

 WP Super Cache SEO tool

This SEO tool is a totally free WordPress plugin that develops HTML files without making use of WordPress PHP scripts. These files are momentarily saved money on the visitor’’ s hard disk so next time they visit your site they’’ re able to access the website quicker. WP Super Cache likewise lets you develop a trash collection of files that put on’’ t requirement to be cached.

.SEOmonitor.

https://www.seomonitor.com

Paid: $$$

 SEOmonitor SEO tool

SEOmonitor is an SEO analytics app. It evaluates keywords , subjects, and ranking, and after that develops reports for you to utilize to base your material on. It likewise has a group interaction function so all of your SEO jobs and discussions remain in one location.

SEOmonitor:

.Discovers competitive keywords in your specific niche.Produces keyword portfolios.Accounts for rank modifications, search volume, and seasonality.Examines your SEO ranking with time.Seobility.

Free

 Seobility SEO tool

This SEO tool is among our favorites for examining your site and enhancing it for a much better ranking. The evaluation is totally free and provides you a job list of SEO enhancements to make. They’’ ll inform you if your meta titles require to be much shorter, what your page quality is, and what pages are missing out on social sharing widgets.

Seobility likewise:

.Provides you mobile optimization recommendations.Informs you what images are missing out on an ALT attribution.Reveals you the blog site posts that have a high header-to-word ratio.Counts external and internal links per page.tend.io.

Paid: $$

 Tend SEO tool

Tend is the private detective of SEO tools. It produces a list of every action that visitors have actually handled and off of your site. The concept behind Tend is that if you can comprehend your client’’ s routines and activates, you ’ ll have the ability to turn more potential customers into consumers.

By utilizing Tend, you’’ ll understand who your sites visitors are and how they got to your site. You can discover out what marketing methods are producing conversions.

These SEO tools are confirmed by Roland and utilized to drive more traffic to sites of War Room members. We understand they work.

SEO is among the couple of marketing methods that has stood the test of time. Take the # 1 area by utilizing these SEO tools to examine and enhance your site.

( NOTE: Need an assisting hand with your digital marketing efforts? Or possibly you simply desire tested, actionable marketing design templates, tools, and strategies to execute in your service? Check out the current offer from DigitalMarketer, and you will be on your method to assisting your organisation grow.)

The post Use These 11 SEO Tools to Rank Higher on Search Engines appeared initially on DigitalMarketer .

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Online Advertising

19 Tools to Make You a Better Social Media Marketer

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So, you’re ready to build your social media empire?

You’ve come to the right place.

From the title of this article, you know you’ve stumbled upon 19 golden eggs of social media marketing tools. What you may not realize is these eggs were found, tried, and tested by Roland Frasier. He’s the CEO of the War Room Mastermind. That means that he’s the head honcho of helping million-dollar marketers… become better marketers.

He’s one of the most popular speakers at the annual Traffic & Conversion Summit and after each presentation the audience usually just
stares wide-eyed, unsure of what to do with all the new information.

This article will help you automate, optimize, and analyze your campaigns on Facebook, Instagram, Twitter, LinkedIn, and Snapchat using a top-dog’s social marketing tools.

Here are the 19 social media marketing tools you shouldn’t live without.

Linked Helper

Paid: $

Linked Helper Social Media Marketing tool

Linked Helper is a LinkedIn marketing tool. Their goal is to make your LinkedIn marketing strategy as automated as possible. Linked Helper costs $15/month maximum and has automation options for connections, messaging, and endorsements. They also have an email list builder and a list manager, so you can build a marketing funnel.

Linked Helper:

Sends personalized messages
Auto-responds to messages
Automatically exports visitors’ profiles to a CSV file
Endorses your contacts automatically to better your chances of being endorsed in return
Automates following and unfollowing

Agorapulse

Paid: $$$

Agorapulse Social Media Marketing tool

This is a social media management tool for Facebook, Twitter, Instagram, LinkedIn, and YouTube. With Agorapulse, you can run all of your social media accounts and your social media team from one platform. You can create a content calendar that publishes to every social account, learn about your audience, stop trolls from leaving negative comments, export your social media stats, and communicate with your social media management team.

Agorapulse:

Let’s you reply to all of your social media messages in one place
Finds relevant social conversations that your audience would be interested in
Measures your follower growth, engagement, and conversions
Posts content based on your schedule
Helps communicate with your team and manage each member’s task access

Hypegrowth

https://hypegrowth.com

Paid: $$

Hypegrowth Social Media Marketing tool

Hypegrowth was created for businesses and social media marketers who are growing an Instagram or Twitter account. They’re a follower growth service that gives their customers real and engaged followers. There are 2 plans, an Instagram growth plan and a Twitter growth plan. They also have Instagram analytics and a Twitter unfollow tool.

Hypegrowth grows your following by interacting with other accounts. None of the followers are fake or forced to follow you—they’re organic followers. They say that you’ll see results within 2–3 days of starting the service.

Dux-Soup

Paid: $

Dux-Soup Social Media Marketing tool

Dux-Soup is another LinkedIn marketing tool that finds, attracts, and engages with prospects for you. Their motto is that you should be building relationships with your prospects, not chasing them. To do this, you’ll create a relationship on LinkedIn with them via Dux-Soup’s features.

Dux-Soup can:

Message prospects at scale
Send follow-up messages to 1st, 2nd, and 3rd connections
Organize your prospects to see who is the most likely to convert to a customer
Create micro-targeted sales campaigns from uploaded profiles

Socialmonials

Paid: $$

Socialmonials Social Media Marketing tool

Socialmonials makes social media campaigns for businesses. Their automated campaign builder self optimizes to increase your ROI. They’ll give you a pixel code to place on your website so you can track your ecommerce revenue and leads, as well as automatically put anyone who enters or shares your campaign into a CRM so you can retarget them later.

Socialmonials lets you:

Create a content calendar, preview posts, and add pictures and links
Integrate user-generated content into your social media schedule
Launch social campaigns to social media and your website
Make a personalized share button
Track data and compare analytics

PowerAdSpy

Paid: $$

PowerAdSpy Social Media Marketing tool

PowerAdSpy spies on your competitors Facebook ads and tells you what’s working and what isn’t. Imagine if Buzzfeed’s Top Performing Headline article turned into a social media marketing tool that showed you the Facebook ads relevant to your niche. They’ve put millions of ads from 15 countries under one hood and give you the opportunity to search through them by top performer, keywords, shares, likes, comments, and calls to action.

Using PowerAdSpy, you can:

Search ads with your keywords and find precise data about the ad
See the live ad directly on Facebook
Bookmark the best ads to your personalized ad swipe file
See the geo-targets of your competitors

(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Social Media Scorecards and you can quickly find out what’s working and why, so you can do more of it! Learn more here!)

Social Media Scorecards

Anyleads

Paid: $$$

Anyleads Social Media Marketing tool

Anyleads is a lead generation software for small and large companies. Their platform covers a lot of digital marketing bases, serving customers with needs that range from a sales chatbot to a personal content writer.

Anyleads features:

A sales chatbot that captures visitor data
A social proof widget that shows notifications on your website
An artificial intelligence personal content writer that creates daily content
A prospecting tool for finding and capturing emails and sending campaigns
A YouTube subtitle extractor
A community of influencers you can choose to collaborate with

Rev

Paid: $

Rev Social Media Marketing tool

Using Rev, you can upload audio files and get a transcription, add captions to videos, and translate documents. It’s one of the most necessary social media marketing tools for businesses who rely on videos for conversions. What’s unique about Rev is that they also offer foreign subtitles. Their service is great for business owners, but it’s also used for legal, academic, and personal needs.

Rev can:

Transcribe audio or video for $1 per minute
Caption videos for $1 per minute
Translate and transcribe videos into subtitles in foreign languages for $3–7 per minute
Translate documents into 35+ languages for $0.10 per word

AdEspresso

Paid: $$

AdEspresso Social Media Marketing tool

Marketers can use AdEspresso to make ads for Facebook, Instagram, and Google and then optimize them as they’re running. The campaign builder manages all of your ads and analyzes how well they’re doing. They also have a built-in communication platform (like Slack) that lets you collaborate with yo
ur team.

AdEspresso features you’ll like:

Create campaigns for Facebook, Instagram, and Google
Manage all campaigns in one platform
Analyze campaign insights
Communicate with your team and approve campaigns/have campaigns approved

Catvertiser

Paid: $$$

Catvertiser Social media Marketing tool

Catvertiser is one of the social media marketing tools that is specifically for Facebook. It’s an ad campaign builder and optimizer. It’s similar to AdEspresso, but totally focused on Facebook. They have campaign templates and creative files, a Google Analytics integration, and an automated boost feature for advert
ising your best content.

Catvertiser uses a cost per action (CPA) bidding model so you only pay for your ads when an action is taken by a user. You can choose the action that makes the most sense for your campaign or A/B test actions to see which one has the best ROI.

Driftrock

Paid: $$

Driftrock Social Media Marketing tool

Driftrock is a sales and lead generator for Facebook, Google, and LinkedIn. The social media marketing tool platform will connect all of your lead generation sources and track leads from the first click all the way to offline purchases.

Driftrock syncs with:

Facebook custom audiences
Google customer match
Facebook lead ads
LinkedIn lead generation
Local Facebook ads
Facebook marketplace
Lead analysis and segmentation

Facebook Pixel Helper

Free 

Facebook Pixel Helper Social Media Marketing tool

This Facebook social media marketing tool is a feature of Facebook. It’s designed to ensure that your pixel is working and optimized. For example, if your pixel is too far down on your website page, you won’t be getting data to retarget visitors on Facebook.

You can find all of the information you need about Facebook Pixel Helper on Facebook’s developer page.

(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Social Media Scorecards and you can quickly find out what’s working and why, so you can do more of it! Learn more here!)

Social Media Scorecards

Followerwonk

Paid: $$

Followerwonk Social Media Marketing Tool

Followerwonk is a Twitter analytics tool. Using the social media tool, you can search Twitter bios, compare users, track followers, and sort followers. This is a social media tool for businesses, agencies, and marketers focused on growing their Twitter following.

Using Followerwonk, you can:

Search Twitter bios to find people that you should connect with
Compare accounts so you can find follower overlaps and target new influencers
Analyze followers by location, bio, who they follow, etc.
Compare your relationship with your followers to your competitor’s
Find the content that your followers like the most

Meet Edgar

Paid: $$

Meet Edgar Social Media Marketing tool

 

Meet Edgar is a content organization tool that gives marketers a place to schedule, share, and recycle posts. Their main competitor is Hootsuite—but Meet Edgar offers category-based content libraries, schedule flexibility, and an auto-filled queue.

Meet Edgar is a tool for businesses, marketers, and agencies who want to:

Create social posts quickly with a browser extension
Make custom, color-coded content schedules
Automate publishing and reshaping content
A/B test social posts
Have a weekly report of their social media insights
Use short links to track clicks

Sprinklr

Paid: $$$

Sprinklr Social Media Marketing tool

Sprinklr is a social media management tool for enterprises. Within their cloud, they offer social and messaging suites, advertising, marketing, and research.

Their social platform lets you find, engage with, and listen to your customers
Sprinklr Advertising creates campaigns for your target audience that get published at the best time across all social platforms
You can improve your content by using planning tools, workflow automation, and AI insights
Get data on your target demographic

Make Me Reach

Paid: $$$

Make Me Reach Social Media Marketing tool

Make Me Reach is a campaign builder, optimizer, manager, and reporter. It’s the first social media marketing tool on this list that also works with Snapchat.

Here’s what you can you with Make Me Reach:

Create campaigns for Facebook, Twitter, Instagram, Snapchat, and Google ads
Automate and optimize campaigns based off objectives
Manage over 1,000 campaigns
Custom analytic reports for mobile and desktop

Tweriod

Free

Tweriod Social Media Marketing tool

Tweriod is a social media marketing tool for Twitter users who need to know when the best time to tweet is. They analyze your tweets and your followers’ tweets and send you a full report on the best times for you to post.

Qwaya

Paid: $$$$

Qwaya Social Media Marketing tool

Qwaya is a Facebook advertising scheduler. It lets you set your own bid rules and tracks your conversions. They charge a flat rate of $149/month instead of basing their rate off of your Facebook ad spend, like other social media marketing tools do.

Qwaya lets you:

Build, schedule, rotate, organize, and split test ads
Make multi-product ads
Make campaign rules based off of performance
Make URLs
Analyze your data on Google Analytics
Add coworkers to your account for collaboration

StitcherAds

Paid: $$$

StitcherAds Social Media Marketing tool

StitcherAds is a Facebook and Instagram ad tool for ecommerce and brick and mortar stores. They offer a personalized campaign builder based off consultations with their Facebook and Instagram experts. One of the most unique features of StitcherAds is they help you outsource campaign management to qualified freelancers.

Using StitcherAds, you can:

Use their solution engineers for any campaign tech hiccups
Get a personalized campaign strategy
Build an image or video campaign
Outsource campaign work
See product-specific data to improve your ads

A social media strategy that grows your following, gets you engagement, and creates conversions can be automated. Using Roland Frasier approved tools, you can automate most of your social media strategy, optimize it, and then analyze it so you’re growing your empire.

Regardless of what social media platform you’re trying to take over, there’s a social media marketing tool waiting to get to work.

(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Social Media Scorecards and you can quickly find out what’s working and why, so you can do more of it! Learn more here!)

Social Media Scorecards

The post 19 Tools to Make You a Better Social Media Marketer appeared first on DigitalMarketer.

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Press Marketing

Move Over SEO: How Developers Can Generate You More Traffic

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developers

I’m a marketer. I know more about traffic generation than most others, and I surely know more about marketing than developers.

But what if I told you that developers can generate you more traffic than an SEO or any other type of marketer?

And no, it’s not because the developer implements changes to your site… they are just able to produce more traffic.

What’s crazy about this is that it’s cheaper in the long run than paying marketers.

Most of you know that I have an ad agency, Neil Patel Digital. And although I always want more big companies to pay us, typically a developer can generate you more traffic than I (or any other ad agency) can drive.

It sounds bad, but it’s true.

Here’s what I mean…

My traffic growth

I’ve shown you my traffic over time. You already know I get a lot of traffic, but, in case you forget, here’s my latest traffic numbers:

traffic np 31 days

In the last 31 days, you’ve helped me generate 1,864,246 unique visitors and 4,764,739 pageviews. That’s not too shabby!

Even at my level, I still haven’t tapped out as only 25.1% of my traffic is repeat visitors.

Now, can you guess how much traffic I had during the beginning of the year?

jan traffic

808,747 unique visitors.

So how have I grown from 808,747 to 1,864,246 in 10 or so months?

Well, one thing that helped was the purchase of the KISSmetrics blog. By combining both of the blogs together, I instantly increased my traffic.

It helped me generate an extra 510,442 visitors per month.

kissmetrics

But that’s not what I am talking about when I say developers can drive you more traffic with SEO.

There was another thing I did this year which really helped my traffic grow… more than the KISSmetrics blog purchase.

Can you guess what it is?

Ubersuggest.

How much traffic does Ubersuggest generate?

I bought Ubersuggest back in early 2017, and I ended up merging the tool into NeilPatel.com in February 2018.

The moment I merged the tool into NeilPatel.com, here’s what happened to my traffic (keep in mind the last month is on a partial month):

ubersuggest traffic

My traffic went from 808,747 to a bit more than 1,176,243 visitors a month between February and March.

The original Ubersuggest (version 1.0) doesn’t look anything like what it looks today. It looked more like this:

keyword overview

And…

suggestions

The original tool cost $120,000 to acquire and $15,000 on development to clean up the code, add some simple features, and merge it into NeilPatel.com. In addition to that, I had API expenses that cost me around $2,000 a month.

That alone got me Ubersuggest 1.0.

Now I didn’t have to buy the tool, I could have created something from scratch like my SEO Analyzer, which I am currently redoing and merging into Ubersuggest.

The first version of the SEO Analyzer cost me around $30,000 and since then I have continually spent more to improve it.

seo analyzer

As you can see from the graph, the SEO Analyzer has driven me 435,115 unique visitors so far this year. And those visitors generated 3,143,220 pageviews.

The best part about the SEO Analyzer is that it is easier to maintain than my blog. It only costs $1,173 a month for hosting.

All in all, tools have generated me more consistent traffic than anything else. I don’t have to worry about social media algorithms or Google updates… people just keep using them even when you stop putting effort into them.

How hard is to generate traffic through tools?

At this point, you are probably wondering how hard it is to market these tools. Because if you pay a developer, they probably won’t just get instantly popular.

And you are right, they won’t.

But it isn’t rocket science. If you build something that is somewhat decent, it will naturally gain popularity.

All you have to do is write a blog post or two about your tool and just be patient. If you can get others to blog about your tool, it will, of course, help even more.

Just look at Ubersuggest. It has continually grown even though I haven’t done much marketing for it till the last 30 days.

search console

As you can see during the earlier months it kept growing in popularity just because I kept it up and running.

If you don’t have an audience as I do, what I’ve found is people will mention your tool if you just email them. I know link building is tough, but not when you are giving away free tools.

You can search Google for list-based posts within your industry. Some of these lists will focus on or include other tools. Just email out people and see if they will mention your tool.

Hey John,

I love JohnChow.com and I have to say I am a huge fan for years.

I know you are busy so I will get to the point. I noticed that you wrote a blog post called “10 Marketing Tools You Ought to Use” but I noticed that most of those tools cost money.

I recently released a free marketing tool called Ubersugget and it helps people get more traffic from Google for free. 🙂

Let me know what you think of the tool and I would be honored if you included it in your list.

Cheers,

Neil Patel

In addition to that, you can always put your tool on Product Hunt.

When I wrote a blog post about the latest release (Ubersuggest 2.0) and then I got on Product Hunt, I saw a big spike in traffic and usage.

new traffic

Over time, the traffic normalized and came down… but as you can see from the graph above, the traffic is still better off than before.

Best of all, it is also causing my brand signals to go up, which is a huge factor in Google’s algorithm.

Just look at the chart from Google Trends. I am catching up to Buzzsumo and Ahrefs fast. SEMrush, on the other hand, is still crushing me.

google trends

The crazy experiment

You guys know I am crazy, or at least my friends say I am. So, in the spirit of craziness, I thought it would be fun to make Ubersuggest a good marketing tool instead of something that was mediocre.

You’ve already seen how I have cleaned up the UI and added data from sources like Facebook.

keyword ideas

And just by doing that I got a 38.12% increase in branded traffic.

comparison

In the next few weeks, I am going to make the tool even better by adding more keyword ideas.

I am going to take concepts from Answers the Public and start showing comparison and question-related keywords.

answers the public

From there I am going to add traffic estimation data on URLs, which I hope to release by the end of the year.

That way, you’ll be able to type in a URL and get data on how many visitors from Google a site is generating as well as their top keywords and pages.

ubersuggest overview

And then I am going to add all of Buzzsumo’s features.

ubersuggest ideas

The overall goal is to keep releasing new features, and then announce them each time.

As I do this, my brand queries and traffic should increase each time. This is how I am going to grow from 1.8 million unique visitors to 3 million by the end of 2019 (that’s at least my personal goal).

Conclusion

It really is easier to grow your traffic by just paying a developer to create free tools than it is to pay marketers.

I know I am a bit crazy and am spending more than most people are comfortable with, but that doesn’t mean you can’t follow in my footsteps.

Just go on Google and search for “scripts” within your industry. For example, if you are in the real estate industry, search for “mortgage calculator scripts”.

You can do this for any industry.

You’ll find tools that you can buy for a few hundred dollars (sometimes even for free) and use the code and just put it on your website. This will allow you to have a tool that you can release for free with little to no effort.

Now, I will warn you that you won’t do as well as me because I am spending a ton of money on development. But you will probably do better in the long run than just burning money on ads.

In an ideal world, you should release tools, do SEO, run paid ads, send promotional emails, etc. In other words, you should use all of the channels out there to grow your business. Especially leveraging developers!

So what do you think about the concept of generating traffic through developers? Are you going to start leveraging it?

The post Move Over SEO: How Developers Can Generate You More Traffic appeared first on Neil Patel.

your blog changes to your site free marketing tool generate
google

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Web Optimization

Moz Acquires STAT Search Analytics: We’re Better Together!

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Posted by SarahBird

We could not be more enjoyed reveal that Moz has actually gotten STAT Search Analytics!

It’’ s not hard to figure out why? We both share a vision around developing search options that will alter the market. We’re both enthusiastic about buying our consumers’ ’ success. Together we supply an enormous breadth of premium, actionable information and insights for online marketers. Integrating Moz’’ s SEO research study tools and regional search know-how with STAT’’ s everyday localized rankings and SERP analytics, we have the most robust natural search service in the market.

I just recently took a seat with my buddy Rob Bucci, our brand-new VP of Research &Development and most just recently the CEO of STAT, to speak about how this became and what to anticipate next. Examine it out:

You can likewise check out Rob’s ideas on whatever here over on the STAT blog site!

With our powers integrated …

Over the previous couple of months, Moz’’ s information has actually gotten some major upgrades. Significantly, with the launch of our brand-new link index in April, the information that feeds our tools is now 35x bigger and 30x fresher than it was in the past. In August we doubled our keyword corpus and broadened our information for the UK, Canada, and Australia, placing us to lead the marketplace in keyword research study and link structure tools. Throughout 2018, we’’ ve made considerable enhancements to Moz Local’’ s UI with a new control panel, ensuring our service noting precision tool is as functional as it works. Driving the blood, sweat, and tears behind these upgrades is a basic function: to offer our consumers with the very best SEO tools cash can purchase.

STAT is thoroughly familiarized with this level of consumer fixation. Their group has actually produced the very best enterprise-level SERP analysis software application on the marketplace. More than simply rank tracking, STAT’’ s information is a bonanza of customer research study, competitive intel, and the deep search analytics that allow SEOs to level up their video game.

Moz + STAT together offer a breadth and depth of information that hasn’’ t existed prior to in our market. Organic search shifts from strategies to technique when you have this level of insight at hand, and we can’’ t wait to expose what industry-changing items we’’ ll develop together.

Our shared worths and vision

Aside from the innovation powerhouse this collaboration will develop, we likewise couldn’’ t have actually discovered a much better culture fit than STAT. With worths like compassion, altruism, and aspiration, STAT embodies TAGFEE . Moz and STAT are elated to be coming together as a single business devoted to establishing the very best natural search services for our consumers while likewise cultivating an amazing culture for our workers.

Innovation waits for!

To Moz and STAT clients: the future is intense. Anticipate more updates, more development, and more premium information at hand than ever in the past. As we grow together, you’’ ll grow with us.

Sign up for The Moz Top 10 , a semimonthly mailer upgrading you on the leading 10 most popular pieces of SEO news, pointers, and rad links revealed by the Moz group. Consider it as your unique absorb of things you do not have time to hound however wish to check out!

analysis software application

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Web Optimization

Ranking the 6 Most Accurate Keyword Research Tools

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Posted by Jeff_Baker

In January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published.

Did it work?

Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process published earlier this year we also increased our organic traffic by 45% and the number of keywords ranking in the top ten results by 130%.

But we got a whole lot more than just traffic.

From planning to execution and performance tracking, we meticulously logged every aspect of the project. I’m talking blog word count, MarketMuse performance scores, on-page SEO scores, days indexed on Google. You name it, we recorded it.

As a byproduct of this nerdery, we were able to draw juicy correlations between our target keyword rankings and variables that can affect and predict those rankings. But specifically for this piece…

How well keyword research tools can predict where you will rank.

A little background

We created a list of keywords we wanted to target in blogs based on optimal combinations of search volume, organic keyword difficulty scores, SERP crowding, and searcher intent.

We then wrote a blog post targeting each individual keyword. We intended for each new piece of blog content to rank for the target keyword on its own.

With our keyword list in hand, my colleague and I manually created content briefs explaining how we would like each blog post written to maximize the likelihood of ranking for the target keyword. Here’s an example of a typical brief we would give to a writer:

While Moz wins top-performing keyword research tool, note that any keyword research tool with organic difficulty functionality will give you an advantage over flipping a coin (or using Google Keyword Planner Tool).

As you will see in the following paragraphs, we have run each tool through a battery of statistical tests to ensure that we painted a fair and accurate representation of its performance. I’ll even provide the raw data for you to inspect for yourself.

Let’s dig in!

The Pearson Correlation Coefficient

Yes, statistics! For those of you currently feeling panicked and lobbing obscenities at your screen, don’t worry — we’re going to walk through this together.

In order to understand the relationship between two variables, our first step is to create a scatter plot chart.

Below is the scatter plot for our 50 keyword rankings compared to their corresponding Moz organic difficulty scores.

This image shows a scatter plot for Moz's keyword difficulty scores versus our keyword rankings. In general, the data clusters fairly tight around the regression line.

Phew. Still with me?

So each of these scatter plots will have a corresponding PCC score that will tell us how well each tool predicted where we would rank, based on its keyword difficulty score.

We will use the following table from statisticshowto.com to interpret the PCC score for each tool:

Coefficient Correlation R Score

Key

.70 or higher

Very strong positive relationship

.40 to +.69

Strong positive relationship

.30 to +.39

Moderate positive relationship

.20 to +.29

Weak positive relationship

.01 to +.19

No or negligible relationship

0

No relationship [zero correlation]

-.01 to -.19

No or negligible relationship

-.20 to -.29

Weak negative relationship

-.30 to -.39

Moderate negative relationship

-.40 to -.69

Strong negative relationship

-.70 or higher

Very strong negative relationship

In order to visually understand what some of these relationships would look like on a scatter plot, check out these sample charts from Laerd Statistics.

These scatter plots show three types of correlations: positive, negative, and no correlation. Positive correlations have data plots that move up and to the right. Negative correlations move down and to the right. No correlation has data that follows no linear pattern

The closer the numbers cluster towards the regression line in either a positive or negative slope, the stronger the relationship.

That was the tough part – you still with me? Great, now let’s look at each tool’s results.

Test 1: The Pearson Correlation Coefficient

Now that we’ve all had our statistics refresher course, we will take a look at the results, in order of performance. We will evaluate each tool’s PCC score, the statistical significance of the data (P-val), the strength of the relationship, and the percentage of keywords the tool was able to find and report keyword difficulty values for.

In order of performance:

#1: Moz

This image shows a scatter plot for Moz's keyword difficulty scores versus our keyword rankings. In general, the data clusters fairly tight around the regression line.

Visually, SpyFu shows a fairly tight clustering amongst low difficulty keywords, and a couple moderate outliers amongst the higher difficulty keywords.

SpyFu Organic Difficulty Predictability

PCC

0.405

P-val

.01 (P<0.05)

Relationship

Strong

% Keywords Matched

80.00%

SpyFu came in right under Moz with 1.7% weaker PCC (.405). However, the tool ran into the largest issue with keyword matching, with only 40 of 50 keywords producing keyword difficulty scores.

#3: SEMrush

This image shows a scatter plot for SEMrush's keyword difficulty scores versus our keyword rankings. The data has a significant amount of outliers relative to the regression line.

Ahrefs comes in fifth by a large margin at .316, barely passing the “weak relationship” threshold.

Ahrefs Organic Difficulty Predictability

PCC

0.316

P-val

.03 (P<0.05)

Relationship

Moderate

% Keywords Matched

100%

On a positive note, the tool seems to be very reliable with low difficulty scores (notice the tight clustering for low difficulty scores), and matched all 50 keywords.

#6: Google Keyword Planner Tool

This image shows a scatter plot for Google Keyword Planner Tool's keyword difficulty scores versus our keyword rankings. The data shows randomly distributed plots with no linear relationship.

And the resulting scores are as follows:

Tool

PCC Test

Moz

10

SpyFu

9.8

SEMrush

8.8

KW Finder

8.7

Ahrefs

7.7

KPT

1.1

Moz takes the top position for the first test, followed closely by SpyFu (with an 80% match rate caveat).

Test 2: Adjusted Pearson Correlation Coefficient

Let’s call this the “Mulligan Round.” In this round, assuming sometimes things just go haywire and a tool just flat-out misses, we will remove the three most egregious outliers to each tool’s score.

Here are the adjusted results for the handicap round:

Adjusted Scores (3 Outliers removed)

PCC

Difference (+/-)

SpyFu

0.527

0.122

SEMrush

0.515

0.150

Moz

0.514

0.101

Ahrefs

0.478

0.162

KWFinder

0.470

0.110

Keyword Planner Tool

0.189

0.144

As noted in the original PCC test, some of these tools really took a big hit with major outliers. Specifically, Ahrefs and SEMrush benefitted the most from their outliers being removed, gaining .162 and .150 respectively to their scores, while Moz benefited the least from the adjustments.

For those of you crying out, “But this is real life, you don’t get mulligans with SEO!”, never fear, we will make adjustments for reliability at the end.

Here are the updated scores at the end of round two:

Tool

PCC Test

Adjusted PCC

Total

SpyFu

9.8

10

19.8

Moz

10

9.7

19.7

SEMrush

8.8

9.8

18.6

KW Finder

8.7

8.9

17.6

AHREFs

7.7

9.1

16.8

KPT

1.1

3.6

4.7

SpyFu takes the lead! Now let’s jump into the final round of statistical tests.

Test 3: Resampling

Being that there has never been a study performed on keyword research tools at this scale, we wanted to ensure that we explored multiple ways of looking at the data.

Big thanks to Russ Jones, who put together an entirely different model that answers the question: “What is the likelihood that the keyword difficulty of two randomly selected keywords will correctly predict the relative position of rankings?”

He randomly selected 2 keywords from the list and their associated difficulty scores.

Let’s assume one tool says that the difficulties are 30 and 60, respectively. What is the likelihood that the article written for a score of 30 ranks higher than the article written on 60? Then, he performed the same test 1,000 times.

He also threw out examples where the two randomly selected keywords shared the same rankings, or data points were missing. Here was the outcome:

Resampling

% Guessed correctly

Moz

62.2%

Ahrefs

61.2%

SEMrush

60.3%

Keyword Finder

58.9%

SpyFu

54.3%

KPT

45.9%

As you can see, this tool was particularly critical on each of the tools. As we are starting to see, no one tool is a silver bullet, so it is our job to see how much each tool helps make more educated decisions than guessing.

Most tools stayed pretty consistent with their levels of performance from the previous tests, except SpyFu, which struggled mightily with this test.

In order to score this test, we need to use 50% as the baseline (equivalent of a coin flip, or zero points), and scale each tool relative to how much better it performed over a coin flip, with the top scorer receiving ten points.

For example, Ahrefs scored 11.2% better than flipping a coin, which is 8.2% less than Moz which scored 12.2% better than flipping a coin, giving AHREFs a score of 9.2.

The updated scores are as follows:

Tool

PCC Test

Adjusted PCC

Resampling

Total

Moz

10

9.7

10

29.7

SEMrush

8.8

9.8

8.4

27

Ahrefs

7.7

9.1

9.2

26

KW Finder

8.7

8.9

7.3

24.9

SpyFu

9.8

10

3.5

23.3

KPT

1.1

3.6

-.4

.7

So after the last statistical accuracy test, we have Moz consistently performing alone in the top tier. SEMrush, Ahrefs, and KW Finder all turn in respectable scores in the second tier, followed by the unique case of SpyFu, which performed outstanding in the first two tests (albeit, only returning results on 80% of the tested keywords), then falling flat on the final test.

Finally, we need to make some usability adjustments.

Usability Adjustment 1: Keyword Matching

A keyword research tool doesn’t do you much good if it can’t provide results for the keywords you are researching. Plain and simple, we can’t treat two tools as equals if they don’t have the same level of practical functionality.

To explain in practical terms, if a tool doesn’t have data on a particular keyword, one of two things will happen:

You have to use another tool to get the data, which devalues the entire point of using the original tool.
You miss an opportunity to rank for a high-value keyword.

Neither scenario is good, therefore we developed a penalty system. For each 10% match rate under 100%, we deducted a single point from the final score, with a maximum deduction of 5 points. For example, if a tool matched 92% of the keywords, we would deduct .8 points from the final score.

One may argue that this penalty is actually too lenient considering the significance of the two unideal scenarios outlined above.

The penalties are as follows:

Tool

Match Rate

Penalty

KW Finder

100%

0

Ahrefs

100%

0

Moz

100%

0

SEMrush

92%

-.8

Keyword Planner Tool

88%

-1.2

SpyFu

80%

-2

Please note we gave SEMrush a lot of leniency, in that technically, many of the keywords evaluated were not found in its keyword difficulty tool, but rather through manually digging through the phrase match tool. We will give them a pass, but with a stern warning!

Usability Adjustment 2: Reliability

I told you we would come back to this! Revisiting the second test in which we threw away the three strongest outliers that negatively impacted each tool’s score, we will now make adjustments.

In real life, there are no mulligans. In real life, each of those three blog posts that were thrown out represented a significant monetary and time investment. Therefore, when a tool has a major blunder, the result can be a total waste of time and resources.

For that reason, we will impose a slight penalty on those tools that benefited the most from their handicap.

We will use the level of PCC improvement to evaluate how much a tool benefitted from removing their outliers. In doing so, we will be rewarding the tools that were the most consistently reliable. As a reminder, the amounts each tool benefitted were as follows:

Tool

Difference (+/-)

Ahrefs

0.162

SEMrush

0.150

Keyword Planner Tool

0.144

SpyFu

0.122

KWFinder

0.110

Moz

0.101

In calculating the penalty, we scored each of the tools relative to the top performer, giving the top performer zero penalty and imposing penalties based on how much additional benefit the tools received over the most reliable tool, on a scale of 0–100%, with a maximum deduction of 5 points.

So if a tool received twice the benefit of the top performing tool, it would have had a 100% benefit, receiving the maximum deduction of 5 points. If another tool received a 20% benefit over of the most reliable tool, it would get a 1-point deduction. And so on.

Tool

% Benefit

Penalty

Ahrefs

60%

-3

SEMrush

48%

-2.4

Keyword Planner Tool

42%

-2.1

SpyFu

20%

-1

KW Finder

8%

-.4

Moz

0

Results

All told, our penalties were fairly mild, with a slight shuffling in the middle tier. The final scores are as follows:

Tool

Total Score

Stars (5 max)

Moz

29.7

4.95

KW Finder

24.5

4.08

SEMrush

23.8

3.97

Ahrefs

23.0

3.83

Spyfu

20.3

3.38

KPT

-2.6

0.00

Conclusion

Using any organic keyword difficulty tool will give you an advantage over not doing so. While none of the tools are a crystal ball, providing perfect predictability, they will certainly give you an edge. Further, if you record enough data on your own blogs’ performance, you will get a clearer picture of the keyword difficulty scores you should target in order to rank on the first page.

For example, we know the following about how we should target keywords with each tool:

Tool

Average KD ranking ≤10

Average KD ranking ≥ 11

Moz

33.3

37.0

SpyFu

47.7

50.6

SEMrush

60.3

64.5

KWFinder

43.3

46.5

Ahrefs

11.9

23.6

This is pretty powerful information! It’s either first page or bust, so we now know the threshold for each tool that we should set when selecting keywords.

Stay tuned, because we made a lot more correlations between word count, days live, total keywords ranking, and all kinds of other juicy stuff. Tune in again in early September for updates!

We hope you found this test useful, and feel free to reach out with any questions on our math!

Disclaimer: These results are estimates based on 50 ranking keywords from 50 blog posts and keyword research data pulled from a single moment in time. Search is a shifting landscape, and these results have certainly changed since the data was pulled. In other words, this is about as accurate as we can get from analyzing a moving target.

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