Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to increase the number of conversions …
Conversation Rate Optimization: Don’t Ignore the Micro-Conversions Read More »
For eCommerce businesses, generating sales is critical. So, to find more customers and push sales, we use content marketing, paid ads, and other means to convince people to buy from us. But there’s another important way to create more sales that eCommerce business owners shouldn’t neglect: affiliate marketing. For marketing methods like content marketing, paid …
Why eCommerce Businesses Need Affiliate Marketing Read More »
Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about your offerings and begin converting …
Lead Generation: What is it, Effective Strategies & Tools Read More »
Push notifications are an effective way to engage users on your website. It is critical to design them well to provide the best experience but also avoid creating a negative user experience. In this post, we’ll look at some creative ways to build your push notifications. Now, let’s start by looking at what you shouldn’t …
6 Ways to Make Your Push Notifications More Engaging Read More »
I’ll let you in on a little secret: I am very excited about this article. Here’s why: I am a fan of social listening, and while social listening can be useful for almost any business, for startups, it’s no less than life-changing. But let me start with the definition ― all great articles start this …
The Complete Guide to Social Listening for Startups Read More »
Have you been searching for an economical method to inform individuals about your service, create leads, and motivate interaction? A banner advertisement may be the digital marketing service for you. Understood as display screen advertisements, banner advertisements are those boxes that hover around the edges of a website you check out. Banner advertisements are considerably …
The advent of P2P file-sharing and streaming services changed music forever. If you only read the headlines, you might think the industry is on shaky ground. Google the phrase “Napster killed the music industry,” and you’ll see 242,000 results. Does that mean music marketing is dead? Actually, the reality is very different. In fact, the …
If you are a lonely entrepreneur on Valentine’s Day, know that you are not alone and many businesses are also looking for someone to help them take things to the next level. Once you understand what it is your business is missing, your gut will point you towards the right strategic partner. So, cowboy up, …
Partnerships in Digital Business: Finding Your Perfect Match Read More »
SMS marketing, or text marketing for those born in this millennium, is something that has actually been around for a very long time now. It wasn’’ t till just recently that it rose in appeal, and in it’’ s success rate. . Did you understand that the typical American take a look at their phone …
Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different customer groups, you’ll need to leverage email segmentation. This process allows you to refine your messaging and images for the unique needs of your target audiences. …
Using Market Segmentation: Online Shopping Marketing Trends That Work Read More »
