TYoung Systems

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Conversation Rate Optimization: Don’t Ignore the Micro-Conversions

Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to increase the number of conversions …

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Why eCommerce Businesses Need Affiliate Marketing

For eCommerce businesses, generating sales is critical. So, to find more customers and push sales, we use content marketing, paid ads, and other means to convince people to buy from us. But there’s another important way to create more sales that eCommerce business owners shouldn’t neglect: affiliate marketing. For marketing methods like content marketing, paid …

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Lead Generation: What is it, Effective Strategies & Tools

Lead generation is the process of creating consumer interest in your products or services. With lead generation, you can attract leads (your potential customer) into a marketing software system with the hope of nurturing them through the buying process. Once a lead is generated, you can then instruct them about your offerings and begin converting …

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Banner Ads 101: Basics and Best Practices

Have you been searching for an economical method to inform individuals about your service, create leads, and motivate interaction? A banner advertisement may be the digital marketing service for you. Understood as display screen advertisements, banner advertisements are those boxes that hover around the edges of a website you check out. Banner advertisements are considerably …

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Using Market Segmentation: Online Shopping Marketing Trends That Work

Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different customer groups, you’ll need to leverage email segmentation. This process allows you to refine your messaging and images for the unique needs of your target audiences. …

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