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Spectator to Partner: Turn Your Clients into SEO Allies – Best of Whiteboard Friday

Website optimization & SEO / By

Posted by KameronJenkins Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “just SEO a site.”  …

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Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

Website optimization & SEO / By

Posted by Emily.Potter A/B screening your SEO modifications can bring you an one-upmanship and evade the bullet of unfavorable modifications that might reduce your traffic. In this episode of Whiteboard Friday, Emily Potter shares not just why A/B screening your modifications is necessary, however how to establish a hypothesis, what enters into gathering and examining …

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How to Write Content for Answers Using the Inverted Pyramid – Best of Whiteboard Friday

Website optimization & SEO / By

Posted by Dr-Pete If you’ve been looking for a fast hack to compose material for highlighted bits, this isn’t the post for you. If you’re looking for enduring outcomes and a wise method to increase your opportunities of winning a bit, you’re absolutely in the ideal location. Borrowed from journalism, the inverted pyramid approach of …

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