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Smart Marketers Leverage Instant Messages and Get Big Pay-Offs

Smartphones are ubiquitous and, according to data from Pew Research, text messaging is the most-used feature on smartphones. More than 97 percent of users say that they use instant messaging of one form or another to communicate with their friends and family. Increasingly, smart marketers are learning to leverage instant messages as part of the …

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Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic]

When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. But if we want our content to be found online, it makes as much sense to search-optimize images as it does to optimize text. This 19-step guide will help. Read the full article at MarketingProfs …

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