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New Survey Reveals What Small Businesses Are Spending Their Technology Budgets On—How Do You Compare?

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How does your business technology spending measure up? What are your business priorities for the near future, and how is business technology helping you achieve them? A new survey by CompTIA has some insights. Top priorities for SMBs in the year ahead include implementing new systems and processes, identifying new customer segments and markets, renewing existing customer accounts, innovation, and launching new products and services.

Underlying all of these priorities is a focus on improving efficiency, whether by implementing brand-new systems or by fine-tuning the systems you already have. To help accomplish their goals, small businesses are turning to technology. In fact, nearly two-thirds (64%) say technology is a primary factor in pursuing their business objectives, and more than half (56%) of firms with fewer than 20 employees say the same.

How are small businesses using business technology?

Overall, 59% of small businesses are mostly satisfied with their use of technology. However, there is still room for improvement. The areas in which small businesses say they most need to improve their technology are:

Integrating different applications/data sources/platforms/devices: 38%
Cyber security/data security: 35%
Effectively managing and using data: 35%
Modernizing aging equipment or software: 31%
Getting more ROI or bang for the buck from technology investments: 31%
Hiring workers with the skills needed to work with newer technologies: 30%
Next-generation customer engagement/management 28%
Managing increasingly complex technologies: 25%
Understanding or deciding among the extensive choices available: 24%
E-commerce or mobile commerce: 23%

Technology spending: Too much or too little?

The average SMB in the survey spends between $10,000 and $49,000 per year on technology. More than half (52%) of small business owners feel they are spending too little on business technology, 22% feel they are spending too much, and 44% feel they are spending the right amount.

What have small businesses spent their technology budgets on in the past two years? Some 36% of respondents say they have been focusing on infrastructure: laptops, desktops, servers, phones, storage, and the like. (New or upgraded hardware is a top item on respondents’ technology wish lists.) In addition, 31% said they have been spending on industry-specific software, while 30% say their technology spending has focused on both areas.

Asked what type of technology is their biggest priority going forward, customer experience technology is by far the most important concern, cited by nearly one-fourth (23%) of companies as their biggest tech spending priority. Thirty-five percent of companies also say hiring skilled workers to help them drive technology initiatives into the future is a priority. (Learn more about digital transformation for small businesses.)

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How SMBs choose business technology

The majority of SMBs choose technology from several different sources, including directly from the technology company, from a primarily online retailer such as Amazon, or from a brick-and-mortar based retailer such as Best Buy. The survey surmises that small business owners conduct due diligence, including researching a source’s product offerings, prices, and reputation for customer service, before making their decisions.

With so many different offerings and options, it’s becoming more challenging for SMBs to fully implement the technology they envision. The study notes that in 2016, 23% of survey respondents reported excelling in technology vision and strategy; in the current survey, that number dropped to 18%. SMBs also reported less satisfaction with their execution and ongoing management of technology in 2016 than in 2018. “Many firms are taking two steps forward and one back as they navigate these new learning curves,” the report states.

How SMBs view emerging technologies

“Emerging technologies” encompasses a wide variety of technology, from IoT devices to artificial intelligence and drones. More than half (53%) of SMBs believe emerging technology represents opportunity for their businesses, and 30% are already incorporating it into their businesses. (Wondering how AI can help your business?)

Small businesses use emerging technologies for the following reasons:

Increase productivity: 63%
Customer demand: 47%
Increase innovation: 42%
Boost sales: 42%
Competitive differentiation: 39%
To avoid obsolescence: 22%

But not all SMBs are so optimistic about emerging technology. Almost a quarter (23%) say it’s too early to tell what impact emerging technology will have, and 10% believe it will have a negative impact on their businesses. The biggest challenges small businesses worry about with emerging technologies are the cost of entry (46%), the need for technical training (44%), and the difficulty of identifying the best vendors or suppliers (40%).

Finally, the report identifies a new trend: Many SMBs are incorporating technology as a service or product offering for their customers. For example, 52% of professional services SMBs (such as accountants, lawyers, and marketers) offered technology services to customers in the last year, and 30% are considering doing so. This might include an accounting firm reselling software or providing cyber security audits. Among respondents who offer technology services, nearly half say revenue from tech-related activities is growing faster than the rest of the business.

RELATED: When Technology Goes Too Far: How Not to Treat Your Customers

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Build a 5-Star Customer Experience With Artificial Intelligence

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By Alston Ghafourifar and Michael Evans

Rapid technological advances have actually developed chances for smaller sized business to serve clients around the globe and successfully take on bigger business for brand-new clients. These smaller sized business are quickly going international, releasing a range of technology-enabled options such as automated call centers, customer support bots, and digital marketing intelligence.

But these advances, developed to help with client interaction and service in brand-new methods, can provide a threat. Business that accept the numerous types of brand-new customer-focused innovation threat losing an individual connection with their consumers and a nuanced understanding of their requirements. E-mail studies are no replacement for genuine human contact when it comes to comprehending how your business can much better serve consumers.

As little business scale their operations, they can lose touch with their consumers. Typically, it takes the loss of some other customer or a significant customer crisis to sound the alarm. In some cases a domino effect occurs: experts are generated; individuals are changed; expenses are cut. This might cause additional interruption from the root of the issue: an absence of clear understanding of client requirements, what to do to please them, and failure to successfully boost the consumer experience (CX for brief). CX broadly specifies the quality of all the interactions that happen in between business and their consumers. It’’ s a crucial consider structure trust, repeat, and commitment organisation.

So anybody thinking about CX patterns ought to pay very close attention to the newest Customer Experience Index report from Forrester Research . The yearly study asks almost 120,000 U.S. customers to rank 287 brand names throughout 19 markets, concentrating on how their company-specific experiences effect brand name commitment. The disconcerting surprise was that the aggregate measurement of client experiences stopped working to enhance, with more brand names than ever ranked ““ average. ” Just 37 brand names increased in the rankings; the staying 250 decreased or stagnated.

An essential insight from the report is that it is more difficult than ever to accomplish genuinely unforgettable consumer interactions, the types that turn clients into singing supporters. There is a silver lining. Effectively producing smooth experiences can be a considerable competitive benefit, specifically in markets where service or product distinction is narrow.

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With the arrival of expert system (AI), business can now enhance CX by finding out more about the client and expecting their requirements. Lots of CX-focused brand names are releasing expert system innovations tactically at essential client touch points. To show what that appears like in practice, we’’ ve put together 5 examples of AI-powered CX from 5 various markets—– revealing that 5-star client experiences can be simply an algorithm away for forward-thinking business:

.1. In retail, AI-enabled customization opens access to the 1% consumer.

Data reveals thatthe leading 1% of a merchant’’ s clients deserve 18x more than its typical consumer . The most efficient tool for engaging those discriminating, high-value consumers is through customization. Since standard customization like user-specific page designs is currently table stakes for unforgettable consumer experience, severe customization is required. And this is where innovative artificial intelligence enters play. Severe customization relocations beyond, for example, a one-off individualized newsletter to customer-tailored promos that are provided at the correct time, to the best gadget, and with the best message. Think about it as the relocation from client sections to the audience of one.

.2. For an international bank, AI develops trust and commitment.

The Royal Bank of Scotland (RBS) handles 17 million clients throughout 7 brand names and 8 various channels. Its historical technique concentrated on aggressive sales objectives planned to upsell consumers into brand-new charge card. From the consumer viewpoint, this amounted to a stack of digital and paper spam. RBS looked for to totally revamp its relationship with the consumer, relying on AI to change consumer experience. Its technique was to utilize information intelligence into totally brand-new types of consumer contact . When a client consistently overdrafts his or her account, the AI flags the suitable bank workers to call the client with monetary suggestions. “ “ It ’ s about a constant discussion, ” stated one business executive.

.3. For one airline company, brand-new information intelligence drives CX development.

Air Canada serves 45 million clients every year, with the bulk reserving online or through its mobile app. Looking for to much better comprehend its consumer and, eventually, enhance its mobile app experience, the business released an AI and artificial intelligence information analytics system that supplied insight into consumer habits throughout offline and digital channels. Business leaders leveraged the information analytics insight into customer-facing efficiency improvements and a structured site experience.

.4. In home entertainment, AI fights ticket bots.

The web changed the characteristics of live occasions by presenting easy-to-access secondary ticket markets like Craigslist and StubHub. More just recently, automated bots purchase up big blocks of tickets, diminishing supply, then quickly use those tickets for sale at significant markups. For fans looking for to purchase tickets to a hot performance or championship game, the experience is frequently discouraging, budget-busting, or both. Ticketmaster relied on AI to reword the guidelines utilizing an artificial intelligence system called Verified Fan. The system needs ticket purchasers to register their interest prior to tickets go on sale. Behind the scenes, the AI system examines every registrant to determine scalper bots. This led to simply 5% of tickets offered utilizing Verified Fan winding up on secondary markets. Fans and artists were much better with the ticket purchasing experience.

.5. For one high-end hotel brand name, brand-new insight needed brand-new AI.

To much better comprehend the client, the hospitality market has actually long utilized strategies like secret consumers and consumer studies. Leveraging the material (and sincere client feedback) of the lots of online evaluation websites was thought about extremely costly or technically hard. Up until the high-end hotel brand name Dorchester Collection did simply that, developing a custom-made AI analytics system that is basically a huge focus group running continually in genuine time. The system had the ability to examine almost 7,500 visitor evaluations from 28 hotels throughout 10 brand names and provide its findings in a 30-minute video.

As these examples highlight, the course to unforgettable client experience in numerous markets is identified by how successfully brand names take advantage of their existing consumer information into brand-new kinds of customization or, sometimes, totally brand-new technical abilities. No matter the size of your business, if CX is on your radar, it’’ s time to get to deal with AI.

Alston Ghafourifar is CEO of Entefy, Inc. , an AI software application business. Michael Evans is the Managing Director of the Newport Board Group.

RELATED: The Machine Learning Revolution: How Artificial Intelligence Could Transform Your Business

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Targeting Phishing Attacks: Security Best Practices to Protect Your Business

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By Mike Petsalis

Email gets a bum rap. It’’ s dealt with as a troublesome messaging system that was created to deal with the system that came prior to the web, and has actually been reported to be ““ dead ” or craving years now. It is still utilized thoroughly any place interaction is required for typical organisation operations. Its openness is what makes it beneficial, however likewise insecure.


Fortunately, e-mail security and the procedures companies can require to stop e-mail hazards have actuallyadvanced adequately to still make e-mail important in its openness. One approach of attack still makes some e-mails frightening to staff members, supervisors, and business owners all over: targeted phishing. Targeted attacks are driven by adjustment and deceptiveness, causing jeopardized accounts and the theft of cash and information.


Phishing has quickly end up being a rewarding company for scammers, and has actually made the requirement for awareness and security more vital than ever.

. Targeted phishing: today ’ s leading e-mail hazard.

Targeted phishing is not almost password reset messages and phony assistance e-mails. It typicallyincludes complex social engineering tactics to get details or cash out of somebody. It ’ s a contemporary con that understands no borders, has a low barrier to entry, and provides an open door to countless prospective marks occupying the ranks of services worldwide.


In 2017, according to the FBI ’ s Internet Crime Report , organisation e-mail compromise (BEC), a kind of targeted phishing planned to defraud company, cost the typical target over$’43,000. In May of 2018, the FBI upgraded its numbers, specifying that reports suggested the risk had actually cost services more than $ 12 billion over the last 5 years. What ’ s more, due to the fact that these scams are so humiliating when they do happen, and due to the fact that there is really little option provided by police, these figures are more than likely underreporting the problem, making the danger much more worrying.


As Equifax and other headline-dominating big scale breaches loom, services and people must likewise be worried that more targets are developed each time a significant information breach happens.Beyond the clear dangers presented by jeopardized Social Security and charge card numbers, the information might be utilized to obtain much more info and produce simple access to prospective targets with seeming social evidence . These ripple effects of information breaches make fast action and personnel awareness a lot more essential.

. Direct effect of targeted phishing.

Beside the dangers to customers and services alike, there are 2 main methods by which targeted phishing triggers one of the most damage: the setup of malware onto a victim ’ s computer system and the social engineering of a scams.


On the malware front, ransomware makes a great deal of headings, however it ’ s direct costs typically fade in contrast to its secondary repercussions; the typical grievance to the FBI’was for$ 600. When the National Health Service( NHS) in England was struck with the WannaCry ransomware, the total expense in performance and performance it produced far exceeded the direct expense of ransoms paid.


The FBI advises NOT paying ransoms when ransomware does strike, as there is truly no warranty your material hasn ’ t been erased or that it would be opened upon payment. Other malware consists of exploits, such as keyloggers, which run without a user ’ s understanding, and take passwords and account details in the background. Trojans can likewise take and download information for many years while staying unnoticeable, as held true in the infamous U.S. Office of Personnel Management information breach .

. Since of the extremely high expense to victims, #ppppp> Socially crafted targeted phishing is frightening. BEC attacks have actually fleeced the similarity Google and Facebook for millions, and have actually likewise dealt with individuals purchasing realty, little record label owners, and much more.

. How an effective targeted phishing attack works.

Though the mantra goes “ The finest defense is an excellent offense, ” comprehending what your opponents are attempting to do is the very best method to secure yourself from targeted phishing. Here are the standard elements that comprise an effective phishing attack and how individuals are phished:


Email– 91 %of targeted attacks begin with a phishing e-mail , mostly due to the fact that of its openness and how quickly it can be utilized to misinform users. Phishing e-mail attacks can differin strategies—, consisting of phony password reset directions, a surprise URL, a spoofed domain in the header of the e-mail, social engineering text, and more.


In the past, bad grammar and style would function as a warning, today that scams have actually ended up being so profitable, an improperly set out e-mail can not be trusted as a great indication of threat. By scraping easily offered public records and already-compromised info about you( thanks, Equifax, Yahoo!, Home Depot, Target, and so on), enemies can consist of abundant info, pretending to be somebody you understand, make remarks about a current experience, and copy format or discussion designs that are currently familiar to you( like a real password reset e-mail).


It might appear tiresome, however by targeting you or business you work for, they stand to make a great deal of cash.


Attachments– Malicious accessories are progressively ending up being tools opponents are utilizing to set up macros, perform billing scams, and even worse. Assailants likewise,. rar, or.exe to accomplish their criminal ends.


URLs or clicks– If you continue with a click, the enemy has actually offered you or gotten you curious. You will likely wind up on a destructive site , whether to set up a make use of, ransomware, or to distribute your qualifications.

Downloads– If the aggressor can get the user to download anything, whether an accessory through a clicked link or through an external site, it is most likely too late, and you require to hope there are system backups.


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The$ 40,000 loss in a BEC attack is a portion of the genuine expenses of a breach. The downstream effect of a phishing attack is muchmore than any ransom, phony billing, or single deal. There are indirect yet concrete expenses, such as falling stock rates, charges, spending for legal competence, employing IT specialists, losses due to downtime, and more.


There are likewise intangibles, like the expenses of shooting your CIO, the loss of brand name equity and customer self-confidence, criticism, and naturally loss of sleep. You may even discover yourself the victim of state-sponsored attacks .

. This hazard isn ’ t going anywhere.

Socially crafted e-mail hazards provide a danger to organisations beyond anything we ’ ve seen yet– and these aren ’ t$ 300 ransomware attacks or infections. These are advanced attacks, and criminal companies are running them with expert designers, advanced analytics abilities, and the capability to do things like follow’up an imposter e-mail with a call, entirely hacking a specific ’ s disposition to confirm by phone about whether—a significant transfer’of dollars or info must be licensed. These are occurring every day without business understanding, and are impacting whatever from elections to quarterly incomes.


Advanced risk defense services for e-mail exist to put an end to these dangers for your company, in addition to security awareness and training tools that send your users phony phishing messages and assess their reactions. Fundamental education can assist your company end up being even more secure. If you experience a suspicious e-mail, think about the following ideas:

. Is the e-mail you ’ re getting suspiciously rushed, or doing not have in context? If your CEO or CFO is apparently emailing you from the tarmac of an airport, asking you to urgently move$ 10,000 to a celebration beyond the company without a reservation, yes, that ’ s most likely a targeted attack. Do you acknowledge the “ from ” name, however not the domain? Due to the fact that it ’ s simple enough to put an incorrect name in an e-mail header, this is a typical method. You ought to acknowledge both somebody ’ s email name and the e-mail address prior to you react to a significant, budget-changing demand. Are you being asked to reset a password, however all the’logo designs look complicated and fuzzy? Frequently, password resets will be “targeted to high-value or specific users and pretend to be from services like Office 365. These will include all of the regular logo designs and expressions that are consisted of in auto-generated assistance e-mails, however normally they will not be as smooth as the genuine thing, while the e-mail address itselfwill likewise appear fake or odd (e.g., Were you having a typical e-mail discussion, and after that suddenly, the subject gets changed to a significant fund transfer? This is an indication that the individual you ’ re talking with might have an e-mail account that ’ s been jeopardized, and their assaulter is trying to encourage you to send out cash or something else on the basis of rely on an existing discussion.

Given the rate of targeted attacks and the effect they can have on staff members and services, it ’ s time for a modification in how we discuss cybersecurity. For a modern-day service with a forward-thinking IT department and worried management, a strategy that doesn ’ t emphasize the requirement for a cyber and e-mail security conscious labor force is not a protected strategy.Today ’ s and tomorrow ’ s attacks are depending on uninformed users– put on ’ t let those uninformed users be the ones on your group.


RELATED: Are You at Risk From a Cyber Attack? Here ’ s Why Your Business Needs a Cybersecurity Plan

. About the Author.

Post by: Mike Petsalis


Mike Petsalis is the CEO of Vircom. With a background in speech acknowledgment and artificial intelligence, he has comprehensive experience in both operations and item advancement within the cybersecurity market.


Company: Vircom. Site: .Get in touch with me on Facebook , Twitter , LinkedIn , and Google+ .

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The Machine Learning Revolution: How Artificial Intelligence Could Transform Your Business

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By Alston Ghafourifar and Michael Evans

With an innovation as impactful as artificial intelligence (ML), it can be tough to prevent embellishment. Sure, billions of dollars in financial investment are putting into ML tasks. Yes, artificial intelligence is a focal point of digital improvement methods. And, to be specific, artificial intelligence is typically what individuals are speaking about when they utilize the umbrella term ““ AI. ” So it ’ s worth putting in the time to take a look at real-world ML abilities being established and released at digitally active business around the world.

.Expert system specified.

By meaning, expert system is ““-LRB- 1) a branch of computer technology handling the simulation of smart habits in computer systems; (2 ) the ability of a device to mimic smart human habits.””


Essentially, AI abilities permit a computer system to evaluate large quantities of info and information to reach a ““ reasoned ” conclusion about the topic at hand, mimicing the human choice procedure, typically with much better choices being made.

While it is simple to specify, the obstacle has actually been the application of AI to daily life. One effective application has actually remained in the location of material matching and suggestions for streaming media, drastically changing the on-demand audience experience. Instead of trying to scale the ““ specialist ” human work essential to categorize, curate, and brochure material into consumable collections, artificial intelligence has actually ended up being a core staple in tailored material shipment. By examining user habits, choices, and more, streaming services can more properly tailor suggestions and push targeted material with higher chance for money making and engagement.

Virtually every other market is or ought to think about integrating AI into their organisation designs. You do not require to be a big business to benefit from AI in order to supply much better service to your clients—– both at a lower expense and with much better outcomes. AI can assist mid-sized and little companies expect and fill consumers item requires much faster, enhance stock systems by integrating Just in Time procedures, lower shipping and equipping mistakes, and help with the payment and collection procedure.

.8 organisation domains where AI is exceptionally altering the landscape.Pharmaceuticals &&Life Sciences.

Wherever you fall on the death interruption dispute , we can all concur that aging is a tough experience. Even if you put on’’ t desire immortality, you likely acknowledge that increased joint discomfort and vulnerability to disease and injury will wear down anybody’’ s lifestyle. deep knowing (a subfield of ML) might be able to slow the aging procedure . Researchers are now utilizing the innovation to recognize biomarkers connected with aging. Quickly enough, an easy blood test might inform you which parts of your body are revealing indications of wear and tear, and your physician might assist you alleviate, and maybe reverse, those impacts through way of life suggestions and medication.


Up to 40% of a grocer’’ s profits originates from sales of fresh fruit and vegetables. To state that keeping item quality is crucial is something of an understatement. Doing so is much easier stated than done. Grocers are at the impulses of their supply chains and customer fickleness. Keeping their racks equipped and their items fresh can be a fragile balancing act.

But grocers are finding that artificial intelligence is the trick to smarter fresh-food replenishment . They can train ML programs on historic datasets and input information about promos and shop hours too, then utilize the analyses to assess just how much of each item to order and display screen. ML systems can likewise gather info about weather report, public vacations, order amount criteria, and other contextual info. They then release a suggested order every 24 hours so that the grocer constantly has the proper items in the proper quantities in stock.

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Businesses that execute artificial intelligence in their replenishment workflows decrease their out-of-stock rates by as much as 80%, together with approximately 9% in gross-margin boosts.

.Media &&Entertainment.

Machine knowing enables media business to make their material more available to customers through automated captioning systems. Given that carrying out an automated captioning program, YouTube has actually made it possible for 1 million functionally deaf Americans and 8 million hearing-impaired Americans to see and enjoy its videos. Since 2017, its ML programs have actually ended up being advanced enough to consist of captions for typical non-speech audio, such as laughter and music, developing a lot more total experience for audiences.


Although artificial intelligence is producing unmatched organisation insights, lots of companies have actually stopped working to invest sufficiently in AI systems. McKinsey discovered that ““ the EU public sector and health care have actually recorded less than 30% of the possible worth” ” of huge information and analytics . Organizations that wish to prevent a comparable error will require to increase their information science capabilities– however so will employees who wish to remain competitive in the task market. By 2020, there will be more than 2.7 million information science tasks, and the need for employees who comprehend and can deal with ML innovation will just grow from there.

. Law.

Deep knowing applications are particularly remarkable in the legal sector due to the nature of the language these programs need to parse. Legal phrasing can be challenging and complicated to understand, yet deep knowing systems are currently efficient in evaluating 10s of countless crucial files. When legal groups required to dissect agreement stipulations that distress their or their customer ’ s service and invoicing procedures, they when needed to by hand examine stacks of carefully ready files. Now, they can feed them into a program that works far faster than any legal representative which can choose crucial expressions for additional analysis by the legal group.

. Insurance coverage.

Improving danger forecast and underwriting remains in everybody ’ s benefit, which is why artificial intelligence is such a present to the insurance coverage market . In vehicle insurance coverage, for example, ML algorithms can utilize client profiles and real-time driving information to approximate their danger levels. They can then create customized rates based upon that details, possibly developing cost savings for both customers and insurance provider.


This procedure might be improved by much more extensive analyses, in which ML programs draw in apparently unassociated social networks information to develop a more exact profile. The insurance coverage market might utilize expert system to determine which insurance policy holders are gainfully used and which appear to be in excellent health. In theory, somebody who is accountable in those locations of their lives will be an accountable motorist.

. Education.

Intelligent Tutoring Systems( ITS) hold huge capacity for interrupting the class and assisting trainees find out. These AI programs function as virtual tutors, and theyadjust their digital lessons based upon each kid ’ s strengths and weak points. Each time the trainee finishes a job or test, a ML program procedures that details to personalize future products.


By “ discovering ” a user ’ s distinct requirements and recognizing which kinds of lessons are most reliable for’them, the ITS assists the trainee gotten rid of finding out obstacles and maintain more understanding. Research study suggests that trainees who utilize smart tutoring systems carry out much better on tests than their peers” who find out through big group direction.

. Healthcare.

Compared to other industrialized nations, the United States invests more on healthcare per individual than any other nation without substantially much better health results. The U.K. invests less per individual($ 3,749 USD) yearly on health care than does the United States ($ 9,237 USD). In spite ofits high costs, nevertheless, the United States does not have the very best health results– life span, for instance, is 79.1 years in the U.S. however 80.9 years in the U.K. The more advancement and application of AI in decreasing the variety of tests and assisting to choose the suitable treatment guarantees to lower healthcare expenses in the U.S. with possibly more lifesaving and precise results. Due to the high expenses related to healthcare and the considerable advantages provided by much better healthcare choices, we are most likely to see rapid development in the application of AI to healthcare in the years to come.


Modern expert system is lastly providing on its guarantee to assist organisations and customers make much better choices and enhance their lifestyle. Middle and little market business welcoming AI today will have a competitive benefit in the market.


Alston Ghafourifar is 
 CEO &Co-Founder of Entefy, Inc. 
 Michael Evans is the Managing Director of the Newport Board Group.


RELATED: How to Create Effective Content With the Help of Artificial Intelligence

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8 Ways Marketing Automation Makes Your Business an Efficiency Powerhouse

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Marketing automation is here, and has made its way into every business and every industry. Using an automation system can help make mundane tasks more manageable and increases your business’s efficiency in the process. No longer will you be a slave to social media or email blasts, as marketing automation can create those posts in advance and develop those drip campaigns that keep customers coming back.

To help you identify ways that automation can make your business more efficient and save you time with your marketing, we asked members from YEC Next this question:

How have you employed some level of automation to improve the efficiency of your marketing?
1. Automate sales and marketing tasks

automation tools

Working smarter, not harder, can make a huge difference in your business. Keep an eye out for tasks that you do over and over that are similar each time. With marketing automation tools like HubSpot or Active Campaign, you can automate a lot of marketing and sales tasks—all you need to do is think things through. Even if there are some differences, marketing automation can still work; you just need to build a little logic into your automations. —Zack Hanebrink, HookLead

2. Practice what you preach

Cyber Brigade

Being the co-founder of a social media marketing agency, I strive to practice what I preach and implement similar strategies for our internal marketing efforts as we do for our clients. One tool we use to help with automation is called Sprout Social. This helps with scheduling social media content, and I highly recommend it. —Stephanie Cartin, Socialfly


3. Automate the right channels to gain traction


Most methods of reaching customers have a way to automate portions of their marketing, such as self-serve tools or specialized marketing agencies. The key is to not focus on channels that don’t have strong returns, since even if you do automate things, you will still need to put in the time to measure results and tweak your formula. We prefer tools like’s CRMHootsuite, and Revealbot. —Paul DavidescuTangoo

4. Use project management tools to organize your automation tasks

project management tool

I use a project management tool called Swipes, which integrates with Gmail and automatically collects all my tasks in one place. With many things going at once, it helps me stay focused on what is timely, and allows me to share with others what is a priority, so we can continue working on marketing to make the business grow. I also use to replicate posts and save even more time. —Jessica Baker, Aligned Signs

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5. Leverage artificial intelligence to automate content curation

self-serve tools

With so much content being produced daily, it should be tailored to your target audience to directly reach your customers. Artificial intelligence (AI) can filter through masses of data in ways that simply aren’t feasible manually. As a result, we believe AI-led content curation is the future for business marketers. —Tom Chalmers, Legend Times Group

6. Plan ahead and learn the curve

social media

There are ways to automate everything, which saves a lot of valuable time. Time savers include automation in social media posts with tools, such as Buffer or Hootsuite, setting up email auto-replies that integrate with a CRM and/or email marketing platform and/or e-commerce site to trigger activity, pre-planning email marketing and drip campaigns, integrating the Response Assistant on your Facebook business page, pre-posting blogs and articles. —Angela Delmedico, Elev8 Consulting Group

7. Automate to double your sales efforts


For my company, with a very small sales and marketing staff, we heavily rely upon marketing automation to drive our business development efforts. We have built our entire sales process into our automation system. This allows key individuals to be notified and critical tasks to be assigned at the proper point in the sales cycle. —Frank Bravata, Cyber Brigade


8. Automate qualification and booking

Todd Giannattasio

To save time on having calls with prospects who won’t be a good fit, you should first educate them via automated email sequences on what you do, your philosophy and values, and ballpark pricing. You can also implement an application process that segments based on their answers, and only if they qualify are they are sent a link to book a call in your calendar. —Todd GiannattasioTresnic Media

RELATED: When Automation Does and Doesn’t Work in Social Sales

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The post 8 Ways Marketing Automation Makes Your Business an Efficiency Powerhouse appeared first on Click for more information about YEC Next.

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