Online Advertising

How I Grew My Dying Facebook Traffic

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facebook

Is it me, or does Facebook just want to keep you on Facebook?

Every time I post a link to my site, I get less and less traffic. And it’s been this way for years.

In other words, my organic reach on Facebook was dying.

And to make matters worse, they give you hope every time they launch a new feature.

For example, when they launched Facebook Live, you used to be able to get tons of views because they promoted it organically… but not really anymore.

The same goes with Facebook Watch. I used to easily get 30,000 plus views per video when Facebook Watch came out… again, not anymore.

Now I am lucky to get 10,000 views.

But hey, I can’t really hate on Facebook. They are a business and they have to do what’s best for them. So instead of getting upset at Facebook, I decided to run some tests to see if I could find a way to get more organic traffic.

Because there has to be a way, right?

Well, there is. 🙂

And here is my traffic from Facebook over the last 7 days:

facebook traffic

That may not seem like a big increase, but I generated 10,621 visitors the month before. In other words, I took my Facebook traffic from 10,621 visitors PER MONTH to 10,085 visitors PER WEEK.

I am getting roughly the same amount of traffic I used to get in 30 days from Facebook, now in just 7 days.

So how did I do this?

Taking control of your own destiny

As marketers, our faith typically relies on the big giants… you know, Google, Facebook, YouTube, Instagram…

If they decide to change their algorithms your traffic could go up, down, or stay flat.

For that reason, over the last few years, I’ve been building up marketing channels that aren’t as reliant on algorithms.

For example, you may learn about new blog posts I publish through my email lists because every time I publish a new post, I usually send out an email blast.

Or it could be through browser notifications.

subscribers

Every time I release a blog post or a video… again, I send a message out through push notifications.

But why can’t we do the same with Facebook?

Sure, you can post on your wall or page like everyone else, but if Facebook doesn’t want to show it to people they don’t have to.

So, I decided to push really hard on Facebook Messenger, which gives you the same ability.

In other words, you can send a direct message to everyone on Facebook through their chat feature and share a message or a link to your website.

Something that isn’t too controlled by an algorithm… similar to text messaging or email marketing.

I built this list of 129,560 Facebook Messenger contacts and leveraged them to continually generate traffic back to my blog.

Now before I break down the exact steps I took to do this, the tactics here take execution and elbow grease. It isn’t rocket science, it’s not hard to do, but it does take a bit of work.

But first, let’s go over how Facebook Messenger marketing works.

Facebook Messenger

grow facebook messenger list

First, let’s back up on why Facebook Messenger is working so well today.

Facebook Messenger open rates are 50-80% click-through rates post elite stats.

When you send an email campaign, you can expect a 20% open rate on a really good day. On average, I get 28 to 31% with my NeilPatel.com email list.

In other words, if you send your email newsletter to 100 people, 20 people will open it. If you scrub your list and work really hard like me, roughly 30 people will open it, which still isn’t great.

However, when you send a Messenger message to 100 people, 88 people will open it and read it.

We’re talking about an 88% open rate on Messenger. That is crazy!!!!

Now over time, you will notice that it will go down, but it is still substantially higher than email.

But here is where it really gets interesting.

With email marketing, you’ll typically see a 2% to a 4% click-through rate. So for every 100 emails you send, you will get 2 to 4 clicks back to your site.

To give you a benchmark, again, I spend a lot of time fine-tuning my emails and I can get about 6 clicks for every 100 emails I send.

Better than the 2 to 4 percent most people get, but still not life-changing.

With Messenger? You can get 20% click rates.

Over time, you will see it go down, but it is still substantially higher than email marketing.

And it is not just marketing, it works with pretty much any industry. Here’s an example of a real estate company that leverages Facebook Messenger:

As you can see from the screenshot above, Facebook Messenger works like how you would chat with a friend on Facebook or even email. You don’t always have to promote or link, you could just have a conversation with a friend.

This is why their adoption rate is continually climbing in the United States.

That’s almost 140 million users that are projected to use Messenger.

Messaging apps are also surpassing social networks in popularity. Just ask yourself… how many times do you use WhatsApp each week?

But the key is to start now because it will become saturated just like every other marketing channel that works. So whoever builds the biggest list early on will have the best shot of doing well in the long run.

If you are already leveraging Messenger, great, just skip to the tips below to start growing your Facebook traffic.

If you aren’t, just like email marketing you are going to need software so you can send the messages on Facebook. You can start off with this free software called MobileMonkey.

Now let’s get into how you can build your Messenger list and get consistent Facebook traffic.

Tactic #1: Website Messenger widget

My own tests have shown that chat on a website can boost conversions 45%.

So I wondered, what would happen if I installed a Messenger bot on a website?

What’s great about adding this is that visitors get answers to their questions immediately, 24/7. Say goodbye to conversion bottlenecks.

But also, everyone who starts a chat on the site becomes a new contact in my Messenger list.

So how does this work?

Add a Facebook Messenger bot to your website with a widget.

Everyone who visits your website is invited to become a Messenger contact. Website traffic turns into Messenger contacts.

Most users are already logged into Messenger on their desktop or device. So when they have questions or want info and see the Messenger widget, they tap it and boom — new Messenger contact.

If your site is on WordPress site like 34% of the world’s sites, a WordPress plugin called WP-Chatbot is the quickest way to add Facebook Messenger chat to your site.

Install the plugin on your WordPress site and you’ll have Messenger chat on your site in just a few minutes.

This widget makes list building easy. An active website could get hundreds or thousands of new contacts from the visitors on the site who engage the chatbot every day.

Think about yourself.

Are you more likely to search for a contact form on a site, fill it out, and sit back and wait who knows how long for an answer to your question?

Or are you more likely to pop open the chat window, ask your question, and get an immediate response?

Tactic #2: Run Facebook click to Messenger ads

You can do a lot without leveraging paid traffic, but if you really want to put some fuel on the fire, a few hundred dollars goes a long way.

And for the purpose of this blog post, I spent $391.58 just so I would have some stats to share with you. 🙂

Facebook Messenger ads are a Facebook Ad format in which the user who clicks on the ad is immediately added to your Messenger contact list as opposed to going to a landing page where they may bounce or exit, anonymously.

Everyone who clicks the button on the ad converts when they send the advertiser a message — becoming a permanent Messenger contact.

The key part is… they need to send the advertiser a message. In other words, if you don’t get them to send you a message they won’t be added to your Messenger contact list so you won’t be able to send blasts to them.

That’s why you want to use an autoresponder. If which you automatically start talking to each person to increase your chance that they will get added to your contact list.

Here’s an example of an ad:

How much will Facebook click-to-Messenger ads run you?

I personally haven’t scaled a campaign too large yet, but with a $391.58 test budget, I’ve been able to generate leads for roughly 62% less than traditional Facebook ads.

But again, the key with all of this is in the autoresponder. Without that, your numbers won’t be too great.

Within MobileMonkey, use the bot content builder to create the autoresponder to your Facebook Ad.

Then create a new Messenger ad in MobileMonkey to connect your autoresponder to your Facebook Ad.

Next, pick the autoresponder from a drop-down of all your bot dialogues and connect it to your Facebook Ads Manager account.

The result is a low-cost ad campaign that drives more contacts into your Messenger list.

Facebook Messenger ads work time and again across industries, including e-commerce and service businesses.

Now, if you are like me and you prefer to do things a bit more organically and save some money, here’s how you generate more contacts without spending money.

Tactic #3: Use organic Facebook post autoresponders

Growing your list with a little ad spend goes a long way, but this next list building power tactic is totally free.

Anyone who comments on your Facebook Page posts instantly becomes your Messenger contact.

A Facebook post autoresponder adds people to your Messenger contact list if they comment on any Facebook post.

Here’s how it works.

You post to your Facebook Business Page.
Someone comments.
A Messenger bot automatically responds and as soon as that person replies, they’ve become a contact in Messenger.

You can see an example of this tactic in action here:

The more engaging your Facebook post, the more likely it will be that people will want to comment on it.

These kinds of posts always get a ton of comments and contacts:

Quizzes
Contests
Riddles

You could ask fans to post a GIF in response to a question. “Describe your boss with a GIF.”

Or ask them to tell a story or ask them a question like “What industry are most of your clients in?”

Even just asking them “what do you do?” is super-engaging because people love to talk about themselves!

This store asks fans to name how many duck species are in the photo. Comment with your guess and get a discount code in the autoresponder follow-up.

You can create the Messenger dialog for this technique in MobileMonkey with the “FB Comment Guard” tool.

That feature is what allows you to add the autoresponder to an organic post.

I love this technique because it converts my hard-fought organic Facebook engagement into a list of contacts I can follow up with.

Tactic #4: Convert page fans into Messenger contacts

I’m a fan of cross-promoting, traffic-sharing, and allowing various marketing channels to build off each other.

After all, if someone follows you on one channel, they may want your updates on a different channel as well. This increases your odds of connecting with them and amplifying your content reach at any given time.

This tactic combines several methodologies for a boost to Messenger contacts.

If you’ve gone to the effort of building a robust Facebook page, you will want to convert these fans into Messenger contacts. Fans are great, but Messenger contacts are better because Messenger is personalized, interactive, one-on-one, and has way more visibility than Facebook News Feed.

Organic reach on Facebook is very low. Maybe 1%, of your fans on your Facebook Page will even see your post.

Using Facebook Messenger changes this. Instead of a low organic reach, you’re getting high-powered interactions that are personalized.

This is important because page fans aren’t automatically Messenger contacts. You have to invite them or connect with them in Messenger first.

Here are three ways to convert your Page fans into Messenger contacts.

First, and this one is pretty obvious, you can change the CTA button on your Facebook Page to “Send Message”.

Right now your Facebook Page CTA button might be sending traffic to your site with a button like “Learn More”.

Hover over the button until you see “Edit Button.” Then choose the option to “Contact you” and “Send Message.”

Customize the message that people will see when they click that button in MobileMonkey.

Boom. Now anyone who clicks the “Send Message” button from a Facebook Page will become a Messenger contact.

Second, create a Facebook Post Autoresponder (see tip #3).

This autoresponder was a simple invitation — Stay in touch! Sign up for Messenger updates.

Third, you can then use Page fan audience targeting of a click-to-Messenger Facebook Ad campaign.

Remember, your existing Page fans are more likely to take another step into more interaction with a brand that they know and trust.

Tactic #5: Turn your email subscribers into Messenger contacts

Email marketing has a low engagement rate.

Facebook Messenger has high engagement.

Would you rather send your content to your subscribers in a channel with a 2% click-rate or 20% click-through rate?

Ideally, you should do what I do and leverage them both.

Send your email list an invitation to join your Facebook Messenger list. Those who choose to do so will become email subscribers and Messenger subscribers, but their engagement level (and therefore your reach) will increase using Messenger.

One of the most effective marketing methods is to convert your existing contacts into more effective marketing channels.

Using MobileMonkey’s chatbot builder, you can create an opt-in page consisting of a quick and simple “Want to receive occasional updates?” invitation.

Link to that invitation anywhere you’d normally include a link.

Link to that invitation in a button, like the examples below.

And here:

Link to your Messenger experience in your:

Email signature
CTAs in blog posts
Business card in QR codes
Landing pages
Newsletter subscription forms

The list is as long as you are clever. And it works very well!

Conclusion

You are always going to deal with algorithms, but if you want more consistent traffic you need to take matters into your own hands.

Just look at me, I leverage email marketing, push notifications, and even Facebook Messenger marketing.

I’m now looking into leveraging text messaging too.

Sure, I leverage SEO, content marketing, paid ads, social media marketing… and every other major channel out there.

But I focus a large part of my efforts on controlling my own destiny and you can too.

If you haven’t started, start with Facebook Messenger. It works so well right now and I expect it to last for a while. The key is getting in on the right time and time is right now.

So what do you think about this strategy? Have you tried Facebook Messenger marketing yet?

The post How I Grew My Dying Facebook Traffic appeared first on Neil Patel.


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Web Optimization

Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers

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 Under-the-Radar LinkedIn Features for Marketers

 Under-the-Radar LinkedIn Features for MarketersIt’s plain to see that B2B online marketers, at big, see the worth in social networks. The most current B2B benchmarking research study from CMI and MarketingProfs discovered that almost 2 out of 3 participants (61%) increased their use of social networks for material marketing functions in the previous year. Another brand-new report reveals that social material is atop the list of focal locations for B2B online marketers in the coming year.It’’ s likewise reasonable to state, based upon different information points and discussions with folks in the biz, that the majority of us feel we might be doing much better with social. The size of the audiences on these platforms make them vital to any digital method, however breaking through suppressive algorithms and revealing clear ROI is a continuous difficulty for brand names.One critical secret to standing out with social networks marketing is comprehending all the tools you have at your disposal. Each platform uses a variety of abilities that appear to be underutilized by online marketers who either put on’’ t understand they exist, or’wear ’ t completely acknowledge their prospective effect.With this in mind, we’’ re setting out to highlight a few of the most beneficial yet ignored functions for driving outcomes on social networks platforms. Today we’re concentrating on the channel most relevant to B2B online marketers: LinkedIn *, with its member base of majority a billion experts.Pay attention to These 5 Marketing Tools &&Features on LinkedInWhether your objective is developing brand name awareness, creating leads, or enhancing conversions, these 5 basic performances can supply a huge help if you aren’t benefiting from them currently.# 1: Robust (and Now Simplified) Audience TargetingLinkedIn just recently upgraded its Campaign Manager tool (the user interface through which online marketers construct, handle, and step advertisements) around an objective-based marketing structure . The standard function of this effort was to make it much easier for users to line up every aspect of their projects with the overarching goal. Among the slickest enhancements to come out of this is the audience setup experience , which is now easier and more instinctive.From a B2B marketing viewpoint, the depth of readily available expert targeting criteria is without a doubt LinkedIn’’ s most significant relative benefit compared to other social platforms. No place else can you properly filter audiences based upon aspects such as Job Title and Job Seniority. This supplies unequaled capability to reach choice makers and purchase influencers straight.The revamped user interface makes it quicker and more uncomplicated to choose a certified audience in line with your project objectives.# 2: Revamped LinkedIn AnalyticsThe current Social Media Marketing Industry Report by means of Social Media Examiner discovered majority of participants (54%) either unpredictable or disagreeing that they are ““ able to determine the roi (ROI) for my natural social networks activities.”” This is another location of Campaign Manager that LinkedIn just recently improved . Considered that marketing on this platform tends to be more pricey than other socials media, it’’ s particularly crucial to guarantee you’’ re getting return on that invest. The brand-new reporting experience makes it simpler to see outcomes at a glimpse, and make optimization tweaks on the fly.The hidden appeal of LinkedIn’’ s targeting elements likewise uses to its reporting system; you can get an aggregated take a look at who is engaging and seeing with your material (i.e., which business, which task titles, which experience levels). These insights can assist you align your LinkedIn technique and even your material marketing technique more normally.# 3: Content Suggestions Can’’ t determine what to share on social networks? That’’ s a typical adequate obstacle. The Content Suggestions tab , discovered on the leading nav bar within LinkedIn Page admin center, provides adequate motivation. It dishes out a list of third-party short articles your specified audience is engaging with —– basically an easily offered stream of targeted, trending material.Not just does this make it simple for online marketers and social networks supervisors to discover share-worthy material that’’ s most likely to resonate with their followings, however it can likewise fuel staff member advocacy efforts .# 4: Website Retargeting is a popular digital marketing strategy, which includes serving advertisements to individuals who’’ ve currently experienced your brand name. The aspect of familiarity, plus a concrete presentation of previous interest, tends to drive significantly greater clicks and conversions than basic advertisements..Through its Matched Audiences function, LinkedIn enables you to position a pixel on your business’’ s site, then serve advertisements to individuals who’’ ve visited it in the past, while they’’ re on LinkedIn. It ’ s a fantastic method to follow up with somebody in a various context. One specifically smart method is to produce tailored retargeting innovative based upon the particular area of your website an individual checked out (i.e., upper-funnel messaging for somebody who went to your ““ About ” page, and lower-funnel for somebody who took a look at an option page.).# 5: Lead Gen Forms.This may be my preferred marketing tool on LinkedIn, and it certainly looks like one that more B2B brand names might be making use of. Lead Gen Forms are leveraged in mix with numerous kinds of advertisements, allowing your business to gather important contact details (and extra information about a possibility) from a person who downloads something of worth with very little friction.Unlike the majority of gated-asset types, which need a user to heavily complete numerous fields, Lead Gen Forms instantly occupy based upon the member’’ s LinkedIn profile information. It takes just a couple of seconds to get through the procedure. Due to the fact that you’’ re achieving a more detailed photo of individuals who download, you can much better certify them as leads in contrast with other form-fills that frequently acquire just a name, telephone number, and e-mail.Step Up Your LinkedIn Marketing Game.LinkedIn can be among the most important parts of a holistic B2B marketing technique. As pointed out previously, there’’ s no rejecting it ’ s a costlier location to play than many other socials media, however you’’ re likewise spending for access to a higher-quality audience. Utilizing the 5 functions above can assist you comprehend, sector, reach, and engage this audience effectively while carefully tracking the effect of your efforts.Another underutilized tool on LinkedIn is video, which has actually been an essential focus for the platform just recently. Discover all the metrics and specifications for video on LinkedIn , along with every other significant social media!* Disclosure: LinkedIn is a TopRank Marketing customer.

The post Social Media Secrets: 5 Under-the-Radar LinkedIn Features for Marketers appeared initially on Online Marketing Blog – TopRank®® .

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Social Media Marketing

The White House wants to know if you’ve been ‘censored or silenced’ by social media

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It’’ s obvious that the Trump administration has actually been at war with social networks. In the previous year, the president has actually implicated numerous online giants of censoring conservative voices, in specific giants like Twitter, Google and Facebook.

The Trump Administration is defending complimentary speech online.

No matter your views, if you presume political predisposition has actually triggered you to be censored or silenced online, we wish to find out about it! https://t.co/9lc0cqUhuf pic.twitter.com/J8ICbx42dz

—– The White House (@WhiteHouse) May 15, 2019

Today, the White House released a Typeform website targeted at gathering individual reports of social networks censorship associating with political predisposition.

” SOCIAL MEDIA PLATFORMS need to advance FREEDOM OF SPEECH,” ” the minimalistic website checks out. ““ Yet a lot of Americans have actually seen their accounts suspended, prohibited, or fraudulently reported for uncertain ‘‘ infractions ’ of user policies.”

For those who feel they’’ ve been mistreated in some method by among the significant platforms, the 16-part survey lets you select from a list consisting of Facebook, Instagram, Twitter and YouTube, while asking about particular tweets that were censored or accounts that were targeted. Users can send screenshots and other supporting proof and decide in for ““ President Trump’s defend totally free speech” after going into a name, e-mail address, telephone number and showing they’re genuine by addressing a trivia question about the Declaration of Independence (take that, robotics).

Twitter ““ SHADOW BANNING ” popular Republicans. Bad. When, we will look into this prohibited and inequitable practice at! Lots of problems.

—.

— Donald J. Trump (@realDonaldTrump) July 26, 2018

Trump has actually made ““ shadow prohibiting ” and other viewed slights versus conservative voices an essential cause in current months. Last summer season, he required to Twitter to deal with concerns with the platform, composing, ““ Twitter ‘ SHADOW BANNING ’ popular Republicans. Bad. When, we will look into this prohibited and inequitable practice at! Numerous grievances.””

.

Late last month, the president met Jack Dorsey for 30 minutes in the Oval Office, to talk about making Twitter ““ healthier and more civil,”” according to the tech officer. No word on what the White House prepares to do with the proof it assembles.

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Press Marketing

6 Ways to Test New Social Media Strategies Without Harming Your Brand

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Social media has actually ended up being a dominant kind of marketing today. Business and the individuals who run social media projects aren’t constantly professionals in digital marketing. A small companies might need to evaluate out numerous social networks approaches to determine what will work best for the business.

For ideas on how to check brand-new social networks techniques without triggering unfavorable effects to your brand name, we asked members of YEC Next this concern:

.Q. What is one method small companies can check social networks techniques without harming their brand name at the same time?1. Do not make things individual.

To comprehend how you can prevent destructive your brand name, it’s crucial to specify your brand name. Who is your target market? What is the tone and vocabulary of the business? While reacting or developing posts to remarks, guarantee you are cautious to react according to that brand name identity. Keep in mind, this is company. Do not make things individual. If things do not go as prepared, do not end up being protective. —– Ryan Meghdies , Tastic Marketing Inc.

.2. Research study your competitors.

It’’ s relatively simple to research study other companies in your market. By visiting their social networks accounts you can take a look at the various designs, subjects, and images that are appealing to your possible audience and amass the most engagement. You can then produce your own material, test it out with a project, and have information for contrast. With practice, you’’ ll feel great in social networks marketing. —– Turath D’hont , San Diego Moving Co.

.3. Conduct A/B screening on existing clients.

The finest method for small companies to establish social networks techniques is to evaluate existing clients and after that carry out A/B screening. Discover the likes, dislikes, and demographics of individuals who currently appreciate your brand name. Experiment, pay attention to the outcomes, and make changes as required. —– Kyle Wiggins , Keteka

Other Articles From AllBusiness.com :

The Complete 35-Step Guide for Entrepreneurs Starting a Business 25 Frequently Asked Questions on Starting a Business 50 Questions Angel Investors Will Ask Entrepreneurs 17 Key Lessons for Entrepreneurs Starting a Business .4. Do not hesitate to attempt brand-new things.

The charm of social networks is that you can experiment! Presuming the material itself is on-brand (and not offending!), the worst that will take place is that nobody will take note. In which case, nobody will understand that the project wasn’t a success and you can simply carry on to the next concept. Material on social networks has an incredibly brief service life, so even overall gaffes are rapidly buried in the feed. —– Kristine Neil , Markon Brands

.5. Usage studies to comprehend your audience.

Surveys are a terrific method to get an understanding of your audience prior to you market to them straight. Style studies in such a method that a variety of various elements can be determined. You’’ ll wish to get a complete sense of where your audience stands, and you ’ ll need to know where the tipping points are, in order to prevent them. Evaluate a varied series of individuals and develop your social networks technique appropriately. —– Bryan Driscoll , Think Big Marketing

.6. Evaluate your channels versus each other.

If you are not evaluating anything else, you might begin by screening how your channels carry out versus each other. You likewise wish to check the times in the day you get one of the most engagement and what days your fans are most active. These 3 locations offer an excellent structure to adjust material to your target market. Utilize a social media existence checker to keep a close eye on where you stand. —– Jessica Baker , Aligned Signs

RELATED: 12 Ways for Businesses to Deal With Hot-Button Topics on Social Media

The post 6 Ways to Test New Social Media Strategies Without Harming Your Brand appeared initially on AllBusiness.com

The post 6 Ways to Test New Social Media Strategies Without Harming Your Brand appeared initially on AllBusiness.com . Click for additional information about YEC Next .

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Online Advertising

19 Tools to Make You a Better Social Media Marketer

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So, you’re ready to build your social media empire?

You’ve come to the right place.

From the title of this article, you know you’ve stumbled upon 19 golden eggs of social media marketing tools. What you may not realize is these eggs were found, tried, and tested by Roland Frasier. He’s the CEO of the War Room Mastermind. That means that he’s the head honcho of helping million-dollar marketers… become better marketers.

He’s one of the most popular speakers at the annual Traffic & Conversion Summit and after each presentation the audience usually just
stares wide-eyed, unsure of what to do with all the new information.

This article will help you automate, optimize, and analyze your campaigns on Facebook, Instagram, Twitter, LinkedIn, and Snapchat using a top-dog’s social marketing tools.

Here are the 19 social media marketing tools you shouldn’t live without.

Linked Helper

Paid: $

Linked Helper Social Media Marketing tool

Linked Helper is a LinkedIn marketing tool. Their goal is to make your LinkedIn marketing strategy as automated as possible. Linked Helper costs $15/month maximum and has automation options for connections, messaging, and endorsements. They also have an email list builder and a list manager, so you can build a marketing funnel.

Linked Helper:

Sends personalized messages
Auto-responds to messages
Automatically exports visitors’ profiles to a CSV file
Endorses your contacts automatically to better your chances of being endorsed in return
Automates following and unfollowing

Agorapulse

Paid: $$$

Agorapulse Social Media Marketing tool

This is a social media management tool for Facebook, Twitter, Instagram, LinkedIn, and YouTube. With Agorapulse, you can run all of your social media accounts and your social media team from one platform. You can create a content calendar that publishes to every social account, learn about your audience, stop trolls from leaving negative comments, export your social media stats, and communicate with your social media management team.

Agorapulse:

Let’s you reply to all of your social media messages in one place
Finds relevant social conversations that your audience would be interested in
Measures your follower growth, engagement, and conversions
Posts content based on your schedule
Helps communicate with your team and manage each member’s task access

Hypegrowth

https://hypegrowth.com

Paid: $$

Hypegrowth Social Media Marketing tool

Hypegrowth was created for businesses and social media marketers who are growing an Instagram or Twitter account. They’re a follower growth service that gives their customers real and engaged followers. There are 2 plans, an Instagram growth plan and a Twitter growth plan. They also have Instagram analytics and a Twitter unfollow tool.

Hypegrowth grows your following by interacting with other accounts. None of the followers are fake or forced to follow you—they’re organic followers. They say that you’ll see results within 2–3 days of starting the service.

Dux-Soup

Paid: $

Dux-Soup Social Media Marketing tool

Dux-Soup is another LinkedIn marketing tool that finds, attracts, and engages with prospects for you. Their motto is that you should be building relationships with your prospects, not chasing them. To do this, you’ll create a relationship on LinkedIn with them via Dux-Soup’s features.

Dux-Soup can:

Message prospects at scale
Send follow-up messages to 1st, 2nd, and 3rd connections
Organize your prospects to see who is the most likely to convert to a customer
Create micro-targeted sales campaigns from uploaded profiles

Socialmonials

Paid: $$

Socialmonials Social Media Marketing tool

Socialmonials makes social media campaigns for businesses. Their automated campaign builder self optimizes to increase your ROI. They’ll give you a pixel code to place on your website so you can track your ecommerce revenue and leads, as well as automatically put anyone who enters or shares your campaign into a CRM so you can retarget them later.

Socialmonials lets you:

Create a content calendar, preview posts, and add pictures and links
Integrate user-generated content into your social media schedule
Launch social campaigns to social media and your website
Make a personalized share button
Track data and compare analytics

PowerAdSpy

Paid: $$

PowerAdSpy Social Media Marketing tool

PowerAdSpy spies on your competitors Facebook ads and tells you what’s working and what isn’t. Imagine if Buzzfeed’s Top Performing Headline article turned into a social media marketing tool that showed you the Facebook ads relevant to your niche. They’ve put millions of ads from 15 countries under one hood and give you the opportunity to search through them by top performer, keywords, shares, likes, comments, and calls to action.

Using PowerAdSpy, you can:

Search ads with your keywords and find precise data about the ad
See the live ad directly on Facebook
Bookmark the best ads to your personalized ad swipe file
See the geo-targets of your competitors

(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Social Media Scorecards and you can quickly find out what’s working and why, so you can do more of it! Learn more here!)

Social Media Scorecards

Anyleads

Paid: $$$

Anyleads Social Media Marketing tool

Anyleads is a lead generation software for small and large companies. Their platform covers a lot of digital marketing bases, serving customers with needs that range from a sales chatbot to a personal content writer.

Anyleads features:

A sales chatbot that captures visitor data
A social proof widget that shows notifications on your website
An artificial intelligence personal content writer that creates daily content
A prospecting tool for finding and capturing emails and sending campaigns
A YouTube subtitle extractor
A community of influencers you can choose to collaborate with

Rev

Paid: $

Rev Social Media Marketing tool

Using Rev, you can upload audio files and get a transcription, add captions to videos, and translate documents. It’s one of the most necessary social media marketing tools for businesses who rely on videos for conversions. What’s unique about Rev is that they also offer foreign subtitles. Their service is great for business owners, but it’s also used for legal, academic, and personal needs.

Rev can:

Transcribe audio or video for $1 per minute
Caption videos for $1 per minute
Translate and transcribe videos into subtitles in foreign languages for $3–7 per minute
Translate documents into 35+ languages for $0.10 per word

AdEspresso

Paid: $$

AdEspresso Social Media Marketing tool

Marketers can use AdEspresso to make ads for Facebook, Instagram, and Google and then optimize them as they’re running. The campaign builder manages all of your ads and analyzes how well they’re doing. They also have a built-in communication platform (like Slack) that lets you collaborate with yo
ur team.

AdEspresso features you’ll like:

Create campaigns for Facebook, Instagram, and Google
Manage all campaigns in one platform
Analyze campaign insights
Communicate with your team and approve campaigns/have campaigns approved

Catvertiser

Paid: $$$

Catvertiser Social media Marketing tool

Catvertiser is one of the social media marketing tools that is specifically for Facebook. It’s an ad campaign builder and optimizer. It’s similar to AdEspresso, but totally focused on Facebook. They have campaign templates and creative files, a Google Analytics integration, and an automated boost feature for advert
ising your best content.

Catvertiser uses a cost per action (CPA) bidding model so you only pay for your ads when an action is taken by a user. You can choose the action that makes the most sense for your campaign or A/B test actions to see which one has the best ROI.

Driftrock

Paid: $$

Driftrock Social Media Marketing tool

Driftrock is a sales and lead generator for Facebook, Google, and LinkedIn. The social media marketing tool platform will connect all of your lead generation sources and track leads from the first click all the way to offline purchases.

Driftrock syncs with:

Facebook custom audiences
Google customer match
Facebook lead ads
LinkedIn lead generation
Local Facebook ads
Facebook marketplace
Lead analysis and segmentation

Facebook Pixel Helper

Free 

Facebook Pixel Helper Social Media Marketing tool

This Facebook social media marketing tool is a feature of Facebook. It’s designed to ensure that your pixel is working and optimized. For example, if your pixel is too far down on your website page, you won’t be getting data to retarget visitors on Facebook.

You can find all of the information you need about Facebook Pixel Helper on Facebook’s developer page.

(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Social Media Scorecards and you can quickly find out what’s working and why, so you can do more of it! Learn more here!)

Social Media Scorecards

Followerwonk

Paid: $$

Followerwonk Social Media Marketing Tool

Followerwonk is a Twitter analytics tool. Using the social media tool, you can search Twitter bios, compare users, track followers, and sort followers. This is a social media tool for businesses, agencies, and marketers focused on growing their Twitter following.

Using Followerwonk, you can:

Search Twitter bios to find people that you should connect with
Compare accounts so you can find follower overlaps and target new influencers
Analyze followers by location, bio, who they follow, etc.
Compare your relationship with your followers to your competitor’s
Find the content that your followers like the most

Meet Edgar

Paid: $$

Meet Edgar Social Media Marketing tool

 

Meet Edgar is a content organization tool that gives marketers a place to schedule, share, and recycle posts. Their main competitor is Hootsuite—but Meet Edgar offers category-based content libraries, schedule flexibility, and an auto-filled queue.

Meet Edgar is a tool for businesses, marketers, and agencies who want to:

Create social posts quickly with a browser extension
Make custom, color-coded content schedules
Automate publishing and reshaping content
A/B test social posts
Have a weekly report of their social media insights
Use short links to track clicks

Sprinklr

Paid: $$$

Sprinklr Social Media Marketing tool

Sprinklr is a social media management tool for enterprises. Within their cloud, they offer social and messaging suites, advertising, marketing, and research.

Their social platform lets you find, engage with, and listen to your customers
Sprinklr Advertising creates campaigns for your target audience that get published at the best time across all social platforms
You can improve your content by using planning tools, workflow automation, and AI insights
Get data on your target demographic

Make Me Reach

Paid: $$$

Make Me Reach Social Media Marketing tool

Make Me Reach is a campaign builder, optimizer, manager, and reporter. It’s the first social media marketing tool on this list that also works with Snapchat.

Here’s what you can you with Make Me Reach:

Create campaigns for Facebook, Twitter, Instagram, Snapchat, and Google ads
Automate and optimize campaigns based off objectives
Manage over 1,000 campaigns
Custom analytic reports for mobile and desktop

Tweriod

Free

Tweriod Social Media Marketing tool

Tweriod is a social media marketing tool for Twitter users who need to know when the best time to tweet is. They analyze your tweets and your followers’ tweets and send you a full report on the best times for you to post.

Qwaya

Paid: $$$$

Qwaya Social Media Marketing tool

Qwaya is a Facebook advertising scheduler. It lets you set your own bid rules and tracks your conversions. They charge a flat rate of $149/month instead of basing their rate off of your Facebook ad spend, like other social media marketing tools do.

Qwaya lets you:

Build, schedule, rotate, organize, and split test ads
Make multi-product ads
Make campaign rules based off of performance
Make URLs
Analyze your data on Google Analytics
Add coworkers to your account for collaboration

StitcherAds

Paid: $$$

StitcherAds Social Media Marketing tool

StitcherAds is a Facebook and Instagram ad tool for ecommerce and brick and mortar stores. They offer a personalized campaign builder based off consultations with their Facebook and Instagram experts. One of the most unique features of StitcherAds is they help you outsource campaign management to qualified freelancers.

Using StitcherAds, you can:

Use their solution engineers for any campaign tech hiccups
Get a personalized campaign strategy
Build an image or video campaign
Outsource campaign work
See product-specific data to improve your ads

A social media strategy that grows your following, gets you engagement, and creates conversions can be automated. Using Roland Frasier approved tools, you can automate most of your social media strategy, optimize it, and then analyze it so you’re growing your empire.

Regardless of what social media platform you’re trying to take over, there’s a social media marketing tool waiting to get to work.

(NOTE: Want to make sure your social media strategy is helping to grow your business? Download our FREE Social Media Scorecards and you can quickly find out what’s working and why, so you can do more of it! Learn more here!)

Social Media Scorecards

The post 19 Tools to Make You a Better Social Media Marketer appeared first on DigitalMarketer.

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Social Media Marketing

Pew: US adult Twitter users tend to be younger, more Democratic; 10% create 80% of tweets

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A brand-new report out today from Pew Research Center uses insight into the U.S. adult Twitter population. The company’s research study suggests the Twitterverse tends to alter more youthful and more Democratic than the public. It likewise keeps in mind that the activity on Twitter is controlled by a little portion — — most users seldom tweet, while the most respected 10 percent are accountable for 80 percent of tweets from U.S. grownups.

Pew states just around 22 percent of American grownups today utilize Twitter, and they are representative of the more comprehensive population in some methods, however not in others.

For beginners, Twitter’s U.S. adult users tend to be more youthful.

The research study discovered the mean age of Twitter users is 40, compared to the average age of U.S. grownups, which is 47. Less noticable than the age distinctions, Twitter users likewise tend to have greater levels of family earnings and instructional achievement compared with the basic population.

Indeed, 42 percent of adult Twitter users in the U.S. have at least a bachelor’s degree, which is 11 portion points greater than the share of the general public with this level of education (31 percent). Likely associated with this is a greater earnings level; 41 percent of Twitter users have a family earnings above $75,000, which is 9 points greater than the very same figure in the basic population (32 percent).

A significant distinction — — and a significant one, provided the other day’s sit-down in between Twitter CEO Jack Dorsey and President Trump — — is Pew’s discovery that 36 percent of Twitter U.S. adult users relate to the Democratic Party, versus 30 percent of U.S. grownups (the latter, according to a November 2018 study). 21 percent of Twitter users recognize as Republicans, versus 26 percent of U.S. grownups. Political independents comprise 29 percent of Twitter users, and a comparable 27 percent of the basic population.

Despite these distinctions, there are locations where Twitter users are more like the basic U.S. adult population — — particularly, in regards to the gender and racial makeup, Pew states.

In addition to the makeup of the adult population on Twitter, Pew likewise investigated the activity on the platform and discovered that the typical user just tweets two times each month.

That indicates the discussion on Twitter is controlled by very active (or, in their parlance, “ very online “) users. That indicates a big bulk of Twitter’s material is produced by a little number — — 10 percent of users are accountable for 80 percent of all tweets from U.S. grownups on Twitter.

The average user in this leading 10 percent produces 138 tweets each month, favorites 70 posts monthly, follows 456 accounts and has 387 fans. They tend to be females (65 percent are), and tend to tweet about politics (69 percent state they do). They likewise regularly utilize automatic approaches to tweet (25 percent do).

Meanwhile, the mean users in the bottom 90 percent produces 2 tweets monthly, favorites one post monthly, follows 74 accounts and has 19 fans; 48 percent are females, and 39 percent tweet about politics. Just 13 percent state they tweeted about politics in the last 30 days, compared to 42 percent of the leading 10 percent of users. They likewise are less most likely to utilize automatic approaches of tweeting, as just 15 percent do.

These distinctions cause other methods where how the Twitterverse feels about essential problems — — like equality or migration — — varies from the public, with perspectives that lean more Democratic.

It’s worth keeping in mind, too, how the percentage of activity from a big group of Twitter users likewise talks to Twitter’s failure to grow its regular monthly active user base (MAUs).

This week, Twitter reported its first-quarter profits and kept in mind that its MAUs were 330 million in Q1, down by 6 million users from a year earlier. Twitter now chooses to report on its monetizable day-to-day active users — — a metric that prefers the app’s much heavier users.

Pew’s research study was carried out November 21, 2018 through December 17, 2018, amongst 2,791 U.S. adult Twitter users. The complete report is readily available from Pew’s site .

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