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12 Small Business Podcasts That Will Help You Sell More

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Running a business is often about setting goals and putting in the long hours and hard work to achieve them. Regardless of what type of business you run, it’s likely that “selling more” has a frequent, if not long-term, place on your to-do list. It’s a goal that requires staying up to date on new techniques, honing strategies, and being in touch with the latest industry news.

The sad part? It’s difficult for small business owners, many of whom have little downtime. Podcasts, however, afford busy professionals with the opportunity to digest powerful and life-changing information while they’re commuting, working out, making dinner, or participating in any number of daily tasks that are well suited for audio media.

You can spend hours—if not days—sifting through all the many podcasts out there, but if your goal is to sell more, then these 12 podcasts can help. Plus, many of them offer valuable information for not only running a business, but living the entrepreneurial life.

1. Bowery Capital Startup Sales Podcast

Bowery Capital’s podcast is designed specifically to help businesses improve their sales, and for that reason, it’s an obvious win for this list. With industry experts hosting and joining the podcast, it’s hard not to learn something new—and ultimately valuable—to your sales and overall business strategies.

Audiences can expect a healthy mix of topics, including those focused on everything from SaaS to recruitment. There’s something for everyone, but startup founders are especially likely to find this podcast invaluable.

Listen to Bowery Capital Startup Sales Podcast.

2. B2B Growth

Does your business sell to other businesses? Hosted by James Carbary, Nikki Ivey, and Logan Lyles, this daily podcast for B2B businesses brings listeners one-on-one interviews with industry leaders who specialize in all areas of marketing strategy including content, technology, and social media.

B2B Growth is known for offering solid business advice in succinct episodes that typically don’t run over 25 minutes. For the small business owner on the run, this is the perfect way to grab some valuable knowledge while commuting, during a lunch break, or at the gym.

Listen to B2B Growth.

3. Accelerate Your Business Growth

The Accelerate Your Business Growth podcast regularly makes top podcast lists, and perhaps one reason is host Diane Helbig’s diverse yet strategic approach to business success. Avid listeners include small business owners and salespeople alike, all hoping to gain insights from Diane, who has become a well-known business advisor, sales trainer, author, and all-around growth accelerator.

Though Diane covers many aspects of business, for those seeking sales-specific advice, her interview with Stacey Brown Randall, which focuses on gaining referrals without asking for them, is well worth the time.

Listen to Accelerate Your Business Growth.

4. Sales Evangelist

Donald Kelly’s motto is “when you find something of value you should share it,” and that he does. Donald is utterly passionate about B2B sales, but his podcast is far from preachy.  

As with many of the other hosts on this list, Donald brings in a solid number of high-performing guests who share their wisdom with the audience. What’s great about his show is it’s perfect for listeners at various stages of their business journey, from students just entering into sales and business to seasoned entrepreneurs looking to hone their skills.

Listen to Sales Evangelist.

5. Liz on Biz

Running a business isn’t just about financial decisions and market strategies—it’s a lifestyle. Liz on Biz host Liz Theresa offers a refreshing take on business that takes into account everything from lifestyle choices to online marketing, and seemingly everything in between.

Liz’s show is high-energy and fun without sacrificing content, and when engaging with her well-chosen guests, Liz offers listeners a nice pick-me-up with a healthy side of business acumen. Though any entrepreneur can benefit from this podcast, female business owners should make it a point to subscribe and listen ASAP.

Listen to Liz on Biz.

6. The Marketing Book Podcast

Do you find yourself with no time to get to that list of business books you’ve been meaning to read? Douglas Burdett, host of The Marketing Book Podcast, offers interviews with best-selling authors of sales and marketing books. You’ll get actionable advice, but be warned: Your list of books to read may get a little longer!

It’s worth noting that Douglas is a stand-up comedian, making this podcast as entertaining as it is informative. If you want to end your week on an upbeat note, you’ll want to check out the new episodes that air every Friday.

Listen to The Marketing Book Podcast.

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The Complete 35-Step Guide for Entrepreneurs Starting a Business
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50 Questions Angel Investors Will Ask Entrepreneurs
17 Key Lessons for Entrepreneurs Starting a Business

7. AM/PM Podcast

If you’re selling on Amazon— or want to— then Manny Coats and his AM/PM Podcast may be just what you need. Manny, who started selling on Amazon in 2015, has worn many hats in his lifetime, the likes of which range from humor site founder to mobile game developer. His eclectic experience and drive for success make this podcast entertaining and informative.

On AM/PM Podcast, Manny takes a straightforward approach to Amazon FBA advice. What’s great about this podcast is that Manny discusses and guides listeners through a wide range of topics and consistently offers detailed, step-by-step, action-oriented solutions for FBA sellers at various points in their journey. One example: You can’t sell a product you can’t produce. Here Manny shared how he used creative financing from his manufacturer to launch a product without having to pay for production up front.

Listen to the AM/PM Podcast.

8. Success Unfiltered

Does selling make you feel uncomfortable? Does a “no” from a prospect make you feel like a failure? Michelle Weinstein, who goes by the moniker “The Pitch Queen” wants you to know you’re not alone. Selling doesn’t come naturally to many entrepreneurs, and whether you love it or hate it, Michelle wants to help you embrace this essential aspect of growing a successful business.

Michelle’s podcast shares stories from entrepreneurs who have experienced both success and setbacks in an effort to both inspire and educate. Her own sales experience includes selling real estate and food products, as well as raising $1 million for her most recent company. Tune in and you may just find yourself learning to love selling.

Listen to Success Unfiltered.

9. In the Arena

Advice that’s practice, valuable, and executable—doesn’t that sound nice? That’s what you can expect from Anthony Iannarino’s podcast, In the Arena. Anthony, who is the author of several well-received books, including The Only Sales Guide You’ll Ever Need, brings over 25 years of experience to his audience to help them increase sales and take their business to the next level.

Though Anthony brings plenty to the table on his own, listeners also get to hear from authors and industry experts, like Seth Godin, Jeffrey Gitomer, and Tiffani Bova. This healthy mix of top-notch interviews and personal experience have made In the Arena a popular podcast for both B2B and B2C professionals.

Listen to In the Arena.

10. Growth Everywhere

Growth Everywhere is another podcast that recognizes the importance of maintaining personal and business growth in an effort to maximize sales and create a successful business. Eric Siu, CEO of the digital marketing agency Single Grain, uses his platform to impart a wealth of knowledge on everything from sales to productivity.

Growth Everywhere is an accurate title as listeners can expect to listen to everything from interviews with top industry moguls—like Tim Schmoyer, Master of YouTube— to podcasts centered on industry basics, as is the case in an episode titled “The 5 Rules for Ads that Convert.“

Listen to Growth Everywhere.

11. Get WealthFit!

At one point in his career Dustin Mathews traveled the country selling from the stage. His experience as a successful public speaker comes through in these fast-paced, no-fluff interviews with successful business owners and advisors.

Many Get WealthFit! episodes focus directly on sales, such as Dustin’s interviews with Susan McVea on selling to women, Kevin Harrington from the original Shark Tank cast on how to pitch to a “shark,” and his conversation with $250 million marketer Geoff Chadwick. As the name implies, some interviews focus on health and wellness for the entrepreneur, which can also have an impact on sales and income.

Listen to Get WealthFit!

12. Sales Babble Podcast

“Great selling is about helping,” says Pat Helmers, host of the Sales Babble Podcast. Pat doesn’t believe you have to be sleazy or pushy to be successful in sales, and he speaks from experience: He built an inside and outside sales team for a SaaS startup that generated eight figures in revenue.

Pat interviews sales experts from a range of industries; the main focus is B2B sales, but business owners whose primary customers are consumers won’t be left out. Pat posted his top episodes for 2018, and not surprisingly the number one overall topic was cold-calling.

Listen to Sales Babble Podcast.

RELATED: 9 Must-Watch TED Talks That Will Make You a Better Entrepreneur

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3 Simple Actions That Will Improve Your Sales Career

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While selling can be considered an individual activity, it also relies heavily on the support of others. You need help from people in multiple areas in order to be successful: operations, accounting, manufacturing, human resources, and especially your customers.

Great salespeople know it’s important to get help from others to ensure their sales success. How do they do it? Great salespeople do simple things to ensure others will be willing to help them when they need help. Here are three simple things you can do to help improve your sales:

Be a reverse gossip

Gossips are people who are always talking about others. I don’t advocate being a gossip. People will wonder if you’re talking about them if you’re talking about others, and that’s not good. But there’s a difference between being a gossip and someone who knows what’s going on. This is what I call a reverse gossip. You are instead a source of good company and business information, which is much better.

How can you be the source of good information? You strategically know enough people in your organization and your business to be able to ask tough questions of them when you need to.

Here’s an example: A company is experiencing change during a reorganization. While most of the employees may be wondering what’s going on, there are a few people who seem to be in the know, and employees will turn to them to find out what’s happening. It’s not like these people are disclosing unauthorized information; they simply know the key people to ask what’s going on.

When these people—or reverse gossips—share what they know, they reduce the stress of other employees during difficult times. Relieved coworkers appreciate reverse gossips who share information, so guess which employees will get help later when they need it?

Assume innocence

What happens when you see a problem? Do you approach the person involved and immediately complain? Or even worse, yell at them? I hope not—that would be a recipe for disaster. You should instead assume innocence when you encounter something that’s not quite right.

Start out by pointing out what you’ve observed and then ask questions. For example, you could say, “I see that the report you promised came in late. What happened?” You might be told something that requires your understanding and compassion instead of anger and a rebuke.

Just remember, everyone messes up occasionally. You may need your own forgiveness one day, too. Occasional mistakes should be forgiven. Anger is a dangerous emotion in business—use it sparingly, if at all. And finally, never write an email when you are angry.

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Pay attention to your complaint ratio

There is an art to complaining. Transform a complaint into a suggestion before you speak. Notice that I didn’t say complaint? State facts about the situation without any emotions or emotional words. Your objective should be to focus on the process instead of criticizing the people involved.

You could say: “I noticed deliveries are late nine out of 10 times. Here’s what I think could be improved.” Here you are focusing on the delivery process rather than the person who is late. The key is you don’t want to be perceived as a complainer—people don’t like negative people. Watch your complaint ratio. For every five positive comments you give you’re allowed to make one negative comment.

Think about your sales and the last time you needed help from someone. Did they help you? Maybe it’s time to start acting differently so you will get help the next time you need it.

RELATED: Attitude and Achievement: Perfect Partners for Business Success

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What Does It Take to Sell to the New B2B Buyer?

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It’’ s never ever been simple to offer to B2B purchasers. Today, nevertheless, there are brand-new difficulties making it much more hard. The variety of individuals associated with B2B buying is increasing, the B2B sales cycle is extending, and expectations for salesmen are increasing, simply among others. I signed in with Demand Gen Report’’ s newest B2B Buyers Survey to see what insights it provides on how to offer to B2B purchasers. Here’’ s what you require to understand.

. More individuals are associated with the B2B purchasing procedure.

There are in between one and 6 individuals associated with the purchase procedure at 79% of business that were surveyed, and 44% have official purchasing groups or committees that examine purchases. When you’’ re offering to a group,’it ’ s more difficult to “ offer ” them on your product and services than it is with simply one purchaser. How can you deal?

Realize that in any group, some individuals’’ s viewpoints matter more than others. Utilizing social networks, online research study, and real-world connections, collect as much details as you can about individuals associated with the purchasing procedure. The more you can learn more about everyone’’ s demographics (such as age, seniority, and so on) and psychology (difficulties, mindsets, discomfort points), the more you can comprehend what they appreciate and what they’’ re trying to find in regards to a service. After recognizing the most prominent purchasers in the group, get them in your corner and they can convince the remainder of the group to purchase your service or product.

.B2B sales cycles are getting longer.

It takes some time to offer to B2B purchasers, and some 61% of those in the study state their sales cycle has actually gotten back at longer given that in 2015. No surprise: 45% are investing more time investigating purchases than the previous year; 45% are utilizing more sources to research study and assess purchases (45%); and 41% are performing a more in-depth analysis of ROI prior to they buy choice.

Your B2B purchasers now do a great deal of their preliminary research study online prior to they ever connect to a sales representative. To catch their attention at this phase, establish content customized to each kind of purchaser and each stage of the sales cycle. B2B purchasers in various functions appreciate various things—– for instance, a CFO will be stressed over expense, while a CIO will concentrate on innovation. Various individuals likewise have various choices for taking in details. Millennial purchasers may desire to see videos, while infant boomers may choose white documents.

.Sluggish sales cycles put on’’ t remove the requirement for speed.

The B2B sales cycle might be longer than ever, however that doesn’’ t indicate you can rest on your laurels. B2B purchasers state the bulk of the research study, examination, and outreach associated with purchasing happens throughout the very first 3 months of the sales cycle. In addition, 41% state their business often speed up purchases (or put them on hold) as an outcome of quickly altering company concerns.

Still, two-thirds of B2B purchasers state the timeliness of a supplier’’ s action to questions is a crucial consider where they purchase. Even if your potential consumers are dragging their feet, you require to be on the area with messaging and material customized to each purchaser’’ s requirements, market, and difficulties.

Other Articles From AllBusiness.com :

The Complete 35-Step Guide for Entrepreneurs Starting a Business 25 Frequently Asked Questions on Starting a Business 50 Questions Angel Investors Will Ask Entrepreneurs 17 Key Lessons for Entrepreneurs Starting a Business .Much like customers, B2B purchasers ““ store ” on social networks.

Increasingly, B2B purchasers are imitating customers: When looking for options and suppliers, they take a look at peer suggestions and evaluation websites (65%) and social networks (54%) more than they utilized to. LinkedIn is the most prominent social networks channel, utilized by 52% of participants; 42% usage blog sites to find out about services. B2B purchasers utilize social networks to check out existing conversations and discover more about a concern, get suggestions and ideas from other users, contact specific idea leaders for their viewpoints, and connect to suppliers straight.

To get an one-upmanship on social networks, your salesmen ought to be proactive. Enjoy discussions, share concepts, and address concerns. Being valuable on social networks without a program will reveal you’’ re available and will develop interaction. Establish social media-specific material to share, such as online videos of client success stories or roundups of your online evaluations. Attempt these suggestions to get the most ROI from your B2B material marketing .

.To offer to B2B purchasers, understand what they desire.

Nearly two-thirds (64%) of B2B purchasers desire suppliers who show understanding of their business and deal insights into their issues; 62% desire salesmen to show experience with and understanding of their market.

With a lot info offered online and on social networks, there’’ s no reason for not concerning your B2B purchaser encounters unprepared. Prior to you ever connect to a possibility, do your research and learn what they appreciate. Showing that you have a firm grasp of their market and their requirements will reveal you can be an important ally, not simply somebody pitching an item.

.Be prepared to hand B2B purchasers the info they require.When looking into services, #ppppp> B2B purchasers can quickly be overwhelmed with details. More than three-fourths state it’’ s extremely essential for suppliers to share appropriate material that speaks straight to their requirements. The following functions are extremely crucial for B2B purchasers visiting your site:

.Easy access to prices and competitive info (67%).Site that speaks straight to the requirements of our market and reveals know-how in our location (66%).Easy access to material (no long registration types needed) (64%).Vendor-focused material such as case research studies and item information sheets (62%).

Creating purchaser ““ personalities ” can assist you customize your material to particular issues. (Learn how to establish B2B purchaser personalities .) After B2B purchasers in fact reach your company, exist to assist them. Assist them determine what is necessary to them and use possible services. Be prepared with case research studies about services like theirs that gained from your service or product, along with particular presentations of ROI.

.Stay with your B2B purchaser.

Today’s B2B purchasers believe far beyond really making the purchase. They wish to feel great that your organisation will be there for them after the sale. How quickly can they incorporate your service or product into their organisation operations? What kind of assistance do you offer? What takes place if there are issues along the method?

Be all set to show how your company will deal with them as consumers to guarantee they prosper. By following the assistance in this post, you can offer your service an edge in charming the hard-to-get B2B purchaser.

RELATED: Tips to Make Your B2B Email Marketing More Effective

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The Differences Between Sales, Marketing & Branding – Personal Branding Ep. 2

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Sales VS. Marketing VS. Branding. What is the distinction? See the entire series here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt
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☆ ★ http://bit.ly/DanLokSubscribe Do you understand the distinctions in between sales, marketing and branding? Without marketing, you would not have potential customers or causes follow up with, however yet without a great sales method and method, your closing rate might depress you.

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4 Surprisingly Adorable Sales Lessons We Can Learn From Toddlers

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My spouse and I have 2 kids, and our older kid just recently reached the dreadful ““ awful 2s. ” Toddlers are understood for being loud, unpleasant, devastating, daring, lively, and cute—– however did you understand young children can teach us a thing or more about being much better salesmen?

Toddlers are natural salesmen. They’re curious, they’re engaging, and they enjoy hugs. In some cases they can be untidy and grouchy (much like adult salesmen!), however primarily they are attempting extremely tough to discover and improve, and—– in their own little method—– make a favorable distinction worldwide.

Here are a couple of lessons I learnt more about sales from my two-year-old kid:

.1. Don’’ t take “ no ”for a response.

Toddlers are frequently understood for having temper tantrums—– and, wow, those temper tantrums are typically extremely difficult to endure. What do these temper tantrums actually suggest?

Toddlers’ brains are still establishing at that age. Their sense of fairness and their sense of self is frequently being challenged. They’’ re finding out the limitations of the world around them. They ’ re surrounded by bigger individuals informing them what to do, and these individuals can physically choose them up and bring them out of the space if they put on’’ t abide by instructions. It should be demanding, best?? No marvel young children toss temper tantrums.

As salesmen, it’’ s not fine to toss temper tantrums, obviously. We can find out something from the determination of young children—– they typically wear’’ t hear the word “ no. ” They will keep attempting to do what interests them, and keep attempting to do whatever appears enjoyable or gratifying in the minute, even if other individuals state “no.” As a sales representative, you need to get utilized to hearing the word “no” all the time—– however wear’’ t let it prevent you. Keep attempting to develop relationships, keep asking excellent concerns, keep searching for the underlying factors for the consumer’’ s objection, and look for a method to ““ yes.”

. 2.Work alone or as a group.

Toddlers are so enjoyable to view in a play group, since they have their own little world of playing and making buddies in parallel; a few of them, even at that young age, are most likely to be loners or more excited to make pals. Whether it’’ s “ circle time ” or nap time, young children are discovering how to agree others and make their method the world.

Salespeople resemble young children in this method, too. There are elements of the sales procedure that need extreme team effort, and there are times as a sales representative where you need to go it alone, making the calls and putting in the included effort on your own. Salesmens need to be flexible in the method they construct relationships and include worth within a company. Some days you need to be a super star private factor, and others you need to be a group gamer.

Other Articles From AllBusiness.com :

The Complete 35-Step Guide for Entrepreneurs Starting a Business 25 Frequently Asked Questions on Starting a Business 50 Questions Angel Investors Will Ask Entrepreneurs 17 Key Lessons for Entrepreneurs Starting a Business .3. It’’ s fine to sob in some cases, however you’’ ve got to be durable.

At the danger of upseting some young children who may be reading this, it’’ s real that young children are understood to sob. Individuals may weep more throughout the age of 2 than they do at any other year of their lives. All of these young child tears serve a function. Young children are establishing psychological strength. They’’ re finding out how to recuperate from scraped problems and knees.

In the very same method, salesmen requirement to be undaunted and resistant. There are great deals of ups and downs in the sales world—– possibly not as bad as crashing your tricycle or falling off the play area devices, however close. Every rejection, every offer that fails, every dissatisfaction is eventually a test of your will. Are you happy to keep recuperating and keep advancing towards your next objective?

Just like young children mature to be (generally, ideally) mentally fully grown grownups with healthy life point of views and psychological intelligence, salesmen need to go through a growing procedure of their own. By getting conditioned and by seeing a few of the disadvantages of business, they can eventually end up being more efficient sellers who have an inner core of strength to weather any storm.

.4. Keep checking out.

One of the sweetest elements of the young child phase of life, specifically as a moms and dad, is seeing all the methods young children are daring and curious—– the methods they enjoy to be outdoors, their passion to run and climb up and check out. The very best salesmen discover a method to remain positive, earnest, and stimulated by their tasks. For a sales representative, every day is a tidy slate and a brand-new chance; you never ever understand when your next huge sale is going to emerge.

Just like every day of life is a brand-new experience for young children, for a sales representative it’s a brand-new opportunity to construct relationships and make a larger distinction on your own, your company, your group, and your customers. Hang on to that optimistic spirit, and keep advising yourself of what you like about the task and continue to press the limitations.

RELATED: Cold Calls: Learning to Master the ‘‘ Necessary Evil ’ of Selling

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