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Investor Alexa von Tobel on the biggest driver of social-media-fueled stock trading

Social Media Management / By

Alexa von Tobel has always felt strongly that too many people are shut out of the stock market. She felt this as a 23-year-old who didn’t have $5,000 to open a brokerage account. She felt it while building LearnVest, a financial planning startup she launched in 2009 and sold in 2015 to Northwestern Mutual for …

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Shadows’ Dylan Flinn and Kombo’s Kevin Gould on the business of ‘virtual influencers’

Social Media Management / By

In films, TV shows and books — and even in video games where characters are designed to respond to user behavior — we don’t perceive characters as beings with whom we can establish two-way relationships. But that’s poised to change, at least in some use cases. Interactive characters — fictional, virtual personas capable of personalized …

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