research
2021 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $165,000 in 2021, according to recent research from The Creative Group. Read the full article at MarketingProfs Read more: marketingprofs.com
Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends
The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider. Read the full article at MarketingProfs Read more: marketingprofs.com
Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics
Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to recent research from Ascend2. Read the full article at MarketingProfs Read more: marketingprofs.com
