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Tag: research
2021 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $165,000 in.
Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends
The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research.
Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics
Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to.
Eight Common Campaign Management Mistakes Agencies Make
Agencies say the most common mistakes they make when managing clients’ digital advertising campaigns are payment failures, forgetting to turn.
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Announcing: The Keyword Research Master Guide [New for 2020]
Posted by Cyrus-Shepard Why a brand-new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, website speed,.
How COVID-19 Is Impacting Social Media Ad Rates and Engagement
The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement.
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