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B2B Marketing News: How Customer Data Helps Marketing Decisions, Top Areas of Media Investment, Video Caption Use Increases, Twitter Updates Spaces, & Digital Ad Spend Rises

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IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022In 2022 marketing budget plans will significantly move to digital, with the bulk of costs moving to video, social networks, digital screen advertisements, and paid search, according to newly-released study information from the Internet Advertising Bureau (IAB). Collaborations with material publishers having first-party information is likewise …

B2B Marketing News: How Customer Data Helps Marketing Decisions, Top Areas of Media Investment, Video Caption Use Increases, Twitter Updates Spaces, & Digital Ad Spend Rises Read More »

B2B Marketing News: New B2B Intent Data Research, More Marketers Changing Digital Strategy, & LinkedIn’s New Video Meetings & Profile Ratings

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Almost Half of B2B Orgs Say It’’ s Become More Difficult to Close DealsSettling B2B offers has actually ended up being harder because the pandemic started, with some 46 percent of B2B companies mentioning purchasing choices being put on hold as the main cause, while 43 percent stated that their company saw purchaser re-prioritization as …

B2B Marketing News: New B2B Intent Data Research, More Marketers Changing Digital Strategy, & LinkedIn’s New Video Meetings & Profile Ratings Read More »

B2B Marketing News: Long-Term Brand Relationship Study, Digital Ad Spending Climbs, Ad Overload Survey, & Google’s New Review Tools

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Instagram Announces That Stories Drafts are Coming SoonFacebook-owned Instagram will present a brand-new scheduling alternative that will offer a practical modification for digital online marketers who are utilizing the native Instagram Stories user interface, the company just recently announed. Social Media Today .B2B Highlights From “The CMO Survey”.51.3 percent of B2B online marketers stated they …

B2B Marketing News: Long-Term Brand Relationship Study, Digital Ad Spending Climbs, Ad Overload Survey, & Google’s New Review Tools Read More »

B2B Marketing News: Trust Tops Brand Marketer Study, Top Email Engagement Day Shifts, YouTube’s New Comparative Data, & Ad Prices Rise

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Brand online marketers stay with trust-building techniques created in 2020’s fires, research study discovers91 percent of brand name online marketers will keep concentrating on the methods targeted at constructing trust they established in 2020 as a reaction to the pandemic, according to recently-released study information of interest to digital online marketers. Marketing Dive .Advertisement Prices …

B2B Marketing News: Trust Tops Brand Marketer Study, Top Email Engagement Day Shifts, YouTube’s New Comparative Data, & Ad Prices Rise Read More »

B2B Marketing News: B2B Marketers Focus on Revenue, Top B2B Channel Strategies, LinkedIn’s Rising Engagement, & Google Ads’ Phrase Match Changes

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COVID-19’s Impact on B2B Tech Marketers’ Channel Strategies in 2021Amongst B2B online marketers, webinars, seo (SEO), e-mail marketing and LinkedIn advertisements have actually grown in significance the most throughout the pandemic, according to recently-released study information. The information likewise reveals that the leading difficulties dealt with by B2B innovation online marketers in 2021 are stabilizing …

B2B Marketing News: B2B Marketers Focus on Revenue, Top B2B Channel Strategies, LinkedIn’s Rising Engagement, & Google Ads’ Phrase Match Changes Read More »

B2B Marketing News: 3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits

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The 10 Traits B2B Buyers and Managers Value Most in Salespeople42 percent of B2B purchasers worth active listening when it concerns communicating with salesmen, according to recently-released study information from LinkedIn (customer), while 38 percent worth issue resolving, 38 percent self-confidence, and 34 percent who stated that they value relationship structure abilities. MarketingProfs .Dealing with …

B2B Marketing News: 3 New B2B Marketing Studies, Twitter’s Audio Tweets, Google’s Pinterest-like Keen Project, & Gen Z Digital Consumption Habits Read More »

B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features

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10 B2B Tech Categories Gaining Interest Because of COVID-19Telemedicine, electronic signature, online conferencing, and mobile app advancement were the most swiftly-rising B2B innovation software application classifications, according to recently-released report information, revealing increases of as much as 613 percent given that the worldwide health crisis started. MarketingProfs .Amplifying the Massive Growth of B2B Marketplaces.87 percent …

B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features Read More »