B2B Marketing News: How Customer Data Helps Marketing Decisions, Top Areas of Media Investment, Video Caption Use Increases, Twitter Updates Spaces, & Digital Ad Spend Rises
IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022In 2022 marketing budget plans will significantly move to digital, with the bulk of costs moving to video, social networks, digital screen advertisements, and paid search, according to newly-released study information from the Internet Advertising Bureau (IAB). Collaborations with material publishers having first-party information is likewise …