Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through adopting an audio strategy and choosing music that reflects their brand values. Read the full article at MarketingProfs Read more: marketingprofs.com
The advent of P2P file-sharing and streaming services changed music forever. If you only read the headlines, you might think the industry is on shaky ground. Google the phrase “Napster killed the music industry,” and you’ll see 242,000 results. Does that mean music marketing is dead? Actually, the reality is very different. In fact, the …
Spotify is testing a new Stories feature that will allow select influencers to incorporate video elements into their public playlists, TechCrunch has learned and Spotify confirmed. The first influencer to test the feature is makeup and fashion YouTube star Summer Mckeen, who currently has a social media fan base that includes 2.33 million YouTube subscribers, …
Spotify’s new test lets influencers post Stories to introduce their own playlists Read More »
Apple now has its own music awards, with winners picked by Apple Music’s editorial team or based on streaming data from the service. The first recipient of its top award, Global Artist of the Year, is Billie Eilish. The Apple Music Awards will be streamed live on Dec. 4 at 6:30PM Pacific Standard Time from …
Billie Eilish, Lizzo and Lil Nas X are the winners of the first Apple Music Awards Read More »
