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Conversation Rate Optimization: Don’t Ignore the Micro-Conversions

Social Media Management / By

Conversion rate is the number of times someone takes an action on your website. The conversions we optimize are tied to a goal. Generally, this is considered something like orders, a contact form submission, or a product demo. Conversion rate optimization is the process of making small incremental changes to increase the number of conversions …

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How Micro-Influencers are Becoming Essential to Marketers

Online Advertising / By

From the Merriam-Webster dictionary: advertisement – ad·ver·tise·ment (noun) – a public notice; especially : one published in the press or broadcast over the air Before the internet, media was scarce; people had few options and media outlets had the power to push advertisements onto viewers. Today, media is ubiquitous and choices are abundant – it’s …

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