Building Community Is the Key to Retail Success: Interview with Entrepreneur Nichole MacDonald
By Felena Hanson Launching a new direct-to-consumer handbag line is more than a long shot in an extremely crowded marketplace, never mind attempting to change how people shop online. But Nichole MacDonald, founder of The Sash Bag and online sales channel Lash.Live, has done both. Get inside the mind of this San Diego-based creative business genius …