During every economic boom, there are startup investors who appear on the scene from new corners. Some churn out; others earn the respect of the old guard over time. Jake Paul would be happy to be in the latter camp. Then again, the 24-year-old didn’t become a social media star by being conventional. Little wonder …
Jake Paul looks to knock out the venture capital world with Anti Fund Read More »
The rise of social media has provided companies with a new way to engage with their target audience. This has led to changes in the way they market their products. Celebrity endorsement has been a marketing mainstay since the 1800s. However, as more and more of their target audiences use social media to make their …
Influencer Culture vs Celebrity Culture: How Marketing Has Changed Read More »
On Monday, U.S. Secretary of State Mike Pompeo said that the U.S. is “looking at” banning Chinese social media apps, including the Chinese-owned company TikTok, comparing it to other Chinese companies like Huawei and ZTE that have been deemed national security threats by the current administration. “With respect to Chinese apps on people’s cell phones, …
Ban or no ban, Facebook wins in U.S. threats against TikTok Read More »
