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Social Significance: Why B2B Brands Value Social CX & Are Spending More

Uncategorized / By

Why are B2B brand names putting higher worth on social networks, and why are they ready to invest more than ever in the past on social client experience (CX)?New digital market research exposes why B2B brand names are discovering a restored enthusiasm for the broadening advantages of social networks, and why they are ending up …

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4 proven approaches to CX strategy that make customers feel loved

Social Media Management / By

Rebecca Liu-Doyle Contributor Share on Twitter Rebecca Liu-Doyle is principal at Insight Partners, a global private equity and venture capital firm. Her focus areas include high-growth software, marketplaces, and consumer internet. Customers have been “experiencing” business since the ancient Romans browsed the Forum for produce, pottery and leather goods. But digitization has radically recalibrated the …

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