Press Marketing

A Handy ✋ Guide to Understanding Emojis

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Within the ever-shifting world of social networks, there’’ s one element that can permanently puzzle those who won’’ t invest much time connecting with social platforms: emojis. Understanding what’’ s indicated by  upside down smiley emoji or cool sunglasses emoji can be enough to make your head take off. And the last thing you require is to abuse any fruit emojis .

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But emojis belong to our world now, and whether you comprehend them or not, they ’ re here to remain. As soon as you master them, they’’ re really extremely useful in our progressively text-based interactions.

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 DigitalMarketer Instagram Post with emojis that carried out actually well

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This emoji-based Instagram post was among our leading entertainers this year.

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Simply put, emojis are an exceptional method of communicating nonverbal beliefs that areharder( or simply longer) to make clear with text alone. And they get increasingly more particular each year as the Unicode Consortium– which is the main entity that chooses what gets contributed to the emoji lexicon– continues to contribute to the offering of emojis.

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For the many part, emojis are utilized much more in social networks contexts and messaging apps than in email, which tends to be considered as more expert. Put on ’ t fret that you require to begin sending out a smiley in every work demand now (though you can see how emojis have actually assisted DigitalMarketer ’ s email subject lines HERE ).

For those minutes when social networks appears difficult to comprehend, we ’ ve composed this helpful guide-slash-dictionary on the emojis you ’ re probably to come across out in the wilds of the web, so you can both comprehend others and utilize them easily without sounding tone deaf.

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( NOTE: Need an assisting hand with your digital marketing efforts? Or possibly you simply desire tested, actionable marketing tools, design templates, and strategies to carry out in your service? Check out the current offer from DigitalMarketer, and you will be on your method to assisting your organisation grow.)

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By far, the most-used emojis are faces and hand gestures, so that ’ s the majority of what you ’ ll discover here, together with some option selections of other widely-used emojis. It ’ s essential to remember that the significance of a specific emoji (or string of’them) is mainly going to depend on its usage and context.

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 sobbing laugh emoji

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1. The laughing weeping face shows something is so amusing that the author is sobbing laughing. It ’ s likewise utilized to show somebody is joking or joking around. You can take the response up a notch with its cousin,  , which is slanted to the side and for this reason recommends that you ’ re laughing so hard you ’ re rolling on the ground. This one likewise has the difference of being the most-used emoji on Facebook.

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 heart eyes emoji

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2. The heart-eyes emoji is the 2nd most-used on Facebook, and it communicates strong sensations of love or appreciation. It ’d be simple to read this one as romantic,however it ’ s not always scheduled strictly for those contexts. Rather, you ’ re most likely to see it utilized as typically as Americans state we’“ love ” something, as in, “ Want to get gelato after? ”” heart “eyes emoji

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 sobbing emoji

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3. Unsurprisingly, the sobbing face( which looks more like it ’ s sobbing) normally states the author is dissatisfied or unfortunate, however it ’ s hardly ever utilized for real disaster, in which case an emoji might check out as insensitive.

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 believing emoji

4. The confront with a hand on its chin reveals somebody is thinking of a response, however can likewise be utilized paradoxically to question another person’’ s declaration.

 upside down smiley emoji

5. The benefit down smiley is harder to pin down, due to the fact that it doesn’’ t have actually a regularly repaired significance.’It ’ s usually utilized to suggest that an individual is joking or being ironical however can likewise suggest aggravation or inconvenience.

 cool sunglasses emoji

6. The sunglasses deal with emoji states ““ I ’ m cool” as a cucumber, ” however it ’ s likewise frequently utilized to stand in just for”the word, “ cool. ”

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 zipper mouth emoji

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7. Keep in mind the expression “ zip the lip ”? Well, the zipper-mouthed emoji recommends the speaker ’ s lips are sealed. It ’ s stating, “ wear ’ t repeat this, ” or “ this news doesn ’ t surpass me. ”

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 hug emoji

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8. Inexplicably, the smiling emoji with hands dealing with forward represents a hug. A hug with no arms, however a hug.

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 clapping emoji

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9. Just like in reality, clapping hands indicate a task well done,however the significance of this emoji is greatly depending on how it ’ s being utilized. This one has a double entendre, as it ’ s likewise frequently utilized as punctuation to make an emphatic point, as in: Clean  clapping emoji up  clapping emoji the  clapping emoji break  clapping emoji space.

 high 10 emoji

10. A set of hands that appear like they’’ re raising the roofing are really a high-ten, using a method to state, ““ you did an excellent task.” ” This one likewise recommends congratulations.

 prayer hands emoji

11. According to Unicode’’ s main significances, this one is ““ hands folded in prayer.” ” It ’ s frequently utilized in the United States to signify appreciation or thanks in addition to the worldwide sign of ““ yeah, we hope””or “ preach. ”

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 hand raised emoji

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12. ‍ ‍ An individual with their hand raised states, “ I offer as homage! ” But if you “’ re not Katniss, it” ’ s usually utilized as an admission that you, too, do a specific thing. Rather hilariously, this sign was really developed to signify an aid desk individual, leading one to one marvel: when was the last time you required to show an aid desk individual in a digital discussion?

 point down emoji

13. Usually this implies, ““ checked out listed below ” or just, “ this, ” and is a method of approving something( generally a link somebody is publishing) or recommending arrangement. Not to be puzzled with its upward-pointing equivalent, mostly utilized within the United States to imply ““ check out above.”

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 thumbs up emoji

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14. The thumbs up indication states,” “ fine, got it, ” when in action to brand-new information, details, and/or a demand. Take care when utilizing this one in reaction to other interaction, however, as it can sound dismissive in the incorrect context. Envision sending out ““ I ’ m so thrilled to see you!” ” to a good friend just to get  thumbs up emoji in reaction.

 handshake emoji

15. The emoji for shaking hands symbolizes contract, as if to state, ““ It ’ s an offer! ”

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 celebration popper emoji

16. The confetti popper uses congratulations and event.

 eyes emoji

17. Eyes looking askance suggest the speaker is seeing something, however the sensation accompanying it is interchangeable. Depending upon the context, this one can indicate seeing in scary or amusement however can likewise state, ““ I see that, ” or perhaps recommend the author likes something you simply sent them.

 100 emoji

18. Just like a handwritten note from your instructor on a graded project, the handwritten one hundred rating indicates that somebody or something did an exceptional task, scoring the greatest marks.

 fire emoji

19. Not just represents actual fire, however it likewise specifies something is hot, hot, hot, as in ““ This Beyoncé track is.””

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 painting nails emoji

20. Painting your nails is frequently utilized in the context of recommending calm, as in, ““ I ’ m so unwinded over here, I’’ m painting my nails.””

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 champagne glass clink emoji

21. 2 glasses clinking in a toast can symbolize congratulations, in addition to event of a task well done or triumph within a group.

 heavy check mark emoji

22. The checkmark is typically utilized in the context of ““ yes, this is done,” ” i.e. it ’ s been marked off the list.

 goat emoji

23. The emoji of a goat is hardly ever utilized to symbolize the real animal, however rather stands in for the acronym GOAT, which represents Greatest Of All Time.

I hope these meanings have actually shed some on emojis. Now go forth and make your family and friends with them.

( NOTE: Need an assisting hand with your digital marketing efforts? Or perhaps you simply desire tested, actionable marketing design templates, methods, and tools to carry out in your company? Check out the most recent offer from DigitalMarketer, and you will be on your method to assisting your service grow.)

The post A Handy ✋ ✋ Guide to Understanding Emojis appeared initially on DigitalMarketer .

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Press Marketing

7 Google Analytics Reports That Show How Your Blog is Really Performing

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real time

When you log into Google Analytics, what do you look at?

Chances are you see something like the image above that shows you how many people are currently on your blog.

Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. 😉

But which reports do you look at on a regular basis?

I bet you look at two main reports…

The “Audience Overview” report and the “Acquisition Overview” report.

audience overview

Sure, every once in a while, you may dive into your top pages or the specific organic keywords that drive your traffic. But even if you do that, what are you actually doing with the data?

Nothing, right?

Don’t beat yourself up over it because most content marketers just look at reports and numbers and do little to nothing with the data.

If you want to figure out how to grow your blog and, more importantly, your revenue from your blog, there are 7 reports that you need to start looking at on a regular basis.

Here they are and here is how you use them…

Report #1: Cohort Analysis

What do you think is easier to accomplish… get new visitors to your blog or getting your visitors to come back?

It’s easier to get people to come back to your blog, yet everyone focuses on new visitors.

I bet less than 99% of your blog readers turn into customers or revenue, so why not focus on getting those people back and eventually converting them?

Before we get into how to get people back to your blog, let’s look at how many people are returning to your blog.

Within the Google Analytics navigation, click on “Audience” and then “Cohort Analysis”.

Once you land on that report, you’ll see a graph that looks similar to this:

cohort graph

Under the “Cohort Size” drop-down menu, select “by week”. Under “Date Range”, select “Last 12 weeks”.

Once the data loads, you’ll see a table that looks something like this:

cohort table

What this table shows is the percentage of your visitors that come back each week.

On the very left it will always show 100%. Then in the columns to the right, you’ll see week 1, week 2, week 3, etc.

This shows the percentage of people who come back to your blog each and every week after their first visit.

For example, if this week you had 100 people visit your blog and in the week 1 column, it shows 17%. That means of the initial 100 people, 17 came back. Under week 2 if you see 8%, that means of the initial 100 people, 8 people came back in week 2.

Naturally, this number will keep getting smaller, but the goal is to get people back as often as possible. That increases trust, social shares, potential people linking to you, and it even increases the odds that the visitor will convert into a customer.

number of visits

The average blog reader needs to come back 3.15 times before they turn into a customer. That means that you need to retain readers.

Just think of it this way: If you get thousands of new people to your blog each and every single day but none of them ever come back, what do you think is going to happen to your sales?

Chances are, not much.

You need to look at your Cohort Report and continually try to improve the numbers and get people coming back.

So the real question is, how do you get people to come back?

There are 2 simple ways you can do this:

Start collecting emails – through free tools like Hello Bar, you can turn your blog readers into email subscribers. Then as you publish more content, you can send an email blast and get people back to your blog.
Push notifications – by using tools like Subscribers, people can subscribe to your blog through their browser. Then every time you release a new blog post, you can send out a push and people will come back to your blog.

These 2 strategies are simple and they work. Just look at how many people I continually get back to my blog through emails and push notifications.

repeat visits

Report #2: Benchmarking

Ever wonder how you are doing compared to your competition?

Sure, you can use tools like Ubersuggest, type in your competitors URL, and see all of the search terms they are generating traffic from.

ubersuggest neil patel

But what if you want more? Such as knowing what percentage of traffic your competitors are getting from each channel. What’s your bounce rate, average session duration, or even pageviews per channel?

bench marketing

Within Google Analytics navigation, click on “Audiences” then “Benchmarking” then “Channels”.

Once you do that, you’ll see a report that looks like the one above.

Although you won’t have specific data on a competing URL, Google Analytics will show you how you stack up to everyone else within your industry.

I love this report because it shows you where to focus your time.

If all of your competitors get way more social traffic or email traffic, it means that’s probably the lowest hanging fruit for you to go after.

On the flipside, if you have 10 times more search traffic than your competition, you’ll want to focus your efforts on where you are losing as that is what’ll probably drive your biggest gains.

The other reason you’ll want to look at the Benchmarking Report is that marketers tend to focus their efforts on channels that drive the most financial gain.

So, if all of your competition is generating the majority of their traffic from a specific channel, you can bet that channel is probably responsible for a good portion of their revenue, which means you should focus on it too.

Report #3: Location, location, location

Have you noticed that my blog is available in a handful of languages?

languages

Well, there is a reason for that.

I continually look at the location report. To get to it, click on “Audience” then “Geo” and then “Location”.

location

This report will tell you where the biggest growth opportunities are for your blog.

Now with your blog, you’ll naturally see the most popular countries being the ones where their primary language is the one you use on your blog.

For example, if you write in English, then countries like the United Kingdom and the United States will be some of your top countries.

What I want you to do with this report is look at the countries that are growing in popularity but the majority of their population speak a different language than what you are blogging on.

For me, Brazil was one of those countries. Eventually, I translated my content into Portuguese and now Brazil is the second most popular region where I get traffic from.

This strategy has helped me get from 1 million visitors a month to over 4 million. If you want step-by-step instructions on how to expand your blog content internationally, follow this guide.

Report #4: Assisted conversions

Have you heard marketers talk about how blog readers don’t convert into customers?

It’s actually the opposite.

conversions

Those visitors may not directly convert into a customer, but over time they will.

But hey, if you have a boss or you are spending your own money on content marketing, you’re not going to trust some stats and charts that you can read around the web. Especially if they only talk about long-term returns when you are spending money today.

You want hard facts. In other words, if you can’t experience it yourself, you won’t believe it.

That’s why I love the Assisted Conversions Report in Google Analytics.

In the navigation bar click on “Conversions” then “Multi-Channel Funnels” and then “Assisted Conversions”.

It’ll load up a report that looks like this:

assisted conversion

This report shows you all of the channels that help drive conversions. They weren’t the final channel in which someone came from but they did visit your blog from one of these channels.

In other words, if they didn’t visit or even find your blog from one of these sources, they may not have converted at all.

Now when your boss asks you if content marketing is worth it, you can show the Assisted Conversions Report to show how much revenue your blog helps drive.

The other beautiful part about this report is that it tells you where to focus your marketing efforts. You want to focus your efforts on all channels that drive conversions, both first and last touch.

Report #5: Users flow

What’s the number one action you want your blog readers to take?

I learned this concept from Facebook. One of the ways they grew so fast is they figured out the most important action that they want people to take and then they focused most of their efforts on that.

For you, it could be someone buying a product.

For me, it’s collecting a lead and that starts with a URL.

But I found that people interact with my blog differently based on the country they are coming from.

In other words, if I show the same page to a United States visitor and from someone in India or even the United Kingdom, they interact differently.

How did I figure that out?

I ran some heatmap tests, but, beyond that, I used the Users Flow Report in Google Analytics.

users flow

In your navigation click on “Audience” and then “Users Flow”.

Within the report, it will break down how people from each country interact with your blog and the flow they take.

I then used it to adjust certain pages on my blog. For example, here is the homepage that people in the United States see:

us home page

And here is the homepage that people from the United Kingdom see:

uk home page

The United Kingdom homepage is much shorter and doesn’t contain as much content and that’s helped me improve my conversions there.

And of course, in the United States, my audience prefers something else, hence the homepages are different.

The Users Flow Report is a great way to see how you should adjust your site based on each geographical region.

Report #6: Device overlap

Blog content can be read anywhere and on any device. From desktop devices to tablets to even mobile phones.

The way you know you have a loyal audience isn’t just by seeing how many of your readers continually come back, but how often are they reading your blog from multiple devices.

For example, you ideally want people to read your blog from their iPhone and laptop.

The more ways you can get people to consume your content, the stronger brand loyalty you’ll build, which will increase conversion.

Within the navigation, click on “Audience” then “Cross Device” and then “Device Overlap”.

device overlap

I’m in the B2B sector so my mobile traffic isn’t as high as most industries but it is climbing over time.

And what I’ve been doing is continually improving my mobile load times as well as my mobile experience to improve my adoption rates.

I’m also working on a mobile app.

By doing all of these things, people can consume content from NeilPatel.com anywhere, which builds stickiness, brand loyalty, and then causes more assisted conversions.

A good rule of thumb is if you can get the overlap to be over 6%, you’ll have a very sticky audience that is much easier to convert.

That’s at least what I can see with all of the Google Analytics accounts I have access to.

Report #7: User Explorer

To really understand what makes your blog readers ticket, you need to get inside their mind and figure out what their goals are and how you can help them achieve each of those goals.

A great way to do this is through the User Explorer Report.

Click on “Audience” and then “User Explorer”. You’ll see a screen that looks like this:

user explorer

This shows you every user who visits your site and what they did. You can click on a client id to drill down and see what actions each user performed on your blog.

user explorer

From there, you can click on a time to see exactly what they did each time they visited:

user explorer

What I like to do with this report is to see how the most popular users engage with my blog. What are they reading? What pages are they spending the majority of their time on? What makes them continually come back? How did they first learn about my blog?

By comparing the most popular blog readers with the least popular, I am typically able to find patterns. For example, my most loyal blog readers typically find my site through organic traffic and then subscribe to my email list.

Then they keep coming back, but the key is to get them to opt into my email list.

That’s why I am so aggressive with my email captures. I know some people don’t like it, but I’ve found it to work well.

So I focus a lot of my efforts on building up my organic traffic over referral traffic and then collecting emails.

Look at the patterns that get your most popular users to keep coming back and then adjust your blog flow so that you can create that pattern more often.

Conclusion

Yes, you should look at your visitor count. But staring at that number doesn’t do much.

The 7 reports I describe above, on the other hand, will help you boost your brand loyalty, your repeat visits, and your revenue.

I know it can be overwhelming, so that’s why I tried to keep it to just 7 reports. And if you can continually improve your numbers in each of those reports, your blog will continually grow and eventually thrive.

So what Google Analytics reports do you look at on a regular basis?

The post 7 Google Analytics Reports That Show How Your Blog is Really Performing appeared first on Neil Patel.


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Press Marketing

How to Create a Podcast Studio on a Shoestring Budget

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Want to record your own podcast?

Then you’re going to need some podcast equipment.

Now, when people start podcasting, many of them fall into one of two camps:

Some people take waaay too much time deciding what podcast equipment to buy
And others buy their gear on a whim without doing enough research beforehand

The downside to #1 is that you waste too much time researching when you should be taking action—actually recording your show and putting it out there in the world.

But you don’t want to go too far in the other direction. Because the downside to #2 is that you could buy the wrong thing—maybe you get a microphone that doesn’t really work for your needs—and you end up either wasting money, producing low-quality audio, or both.

It’s my hope that this post will solve both of those problems.

If you don’t know me, I’m the guy behind the scenes who does all the editing for the Perpetual Traffic podcast.

The Perpetual Traffic Podcast logo

So needless to say, I’ve got quite a bit of experience in podcasting. I’ve also used a lot of different audio equipment over the years—some of it really good, some of it not so good.

And in this article, you’re going to get the benefit of my experience. You’re going to learn exactly what pieces of podcast equipment you need to record your own high-quality podcast. It doesn’t matter if you’re setting up a professional-level studio or getting started on a shoestring budget.

I’ll help you find tools that fit your needs and your budget, so you can rest assured you’re using the right equipment for what you’re actually doing.

What Type of Podcast Are You Recording?

When creating a podcast studio, there’s one big question you need to think about:

What is going to do the best job of capturing my content and the chemistry of my host(s) and/or guest(s)?

And the truth is that there’s no one right answer to that question. The answer is going to vary from podcast to podcast.

The equipment you choose for your studio should depend on the type of podcast you’re producing.

Part of the reason why? Because there are many different types of podcasts out there:

Traditional podcast
Interviews
Case studies/reporting
Live events/webinars
Inspirational
Storytelling

This is important to realize because the equipment you choose for your studio should depend on the type of podcast you’re producing, as well as other factors like your budget and your recording environment.

So, keep that in mind. The equipment is here to serve your needs—not the other way around—so make sure to get what will work for YOU.

The Podcast Production Process

Before we dive into the podcast equipment itself, I think it will be helpful to cover what the typical podcast production process looks like.

(RELATED: How to Launch a Podcast, Drive it to the Top of the Charts, AND Keep it There in Just 4 Steps)

And generally speaking, there are two main steps involved:

Step 1: Record
Step 2: Edit and Upload

Here’s what the podcast flow looks like for the Perpetual Traffic podcast:

What the podcast production flow looks like for the Perpetual Traffic podcast

Now, this process will look different for different podcasts. If your show consists of just you talking, for example, then you won’t need to get Skype or a call recorder involved.

We use that for Perpetual Traffic because Molly and Ralph are almost never in the same physical location for the podcast. So we record using Skype.

It’s a cool workflow because even though the hosts aren’t in the same room, we can still capture the chemistry of their relationships and their conversations by recording it live.

Once Step 1 is finished, the show moves on to Step 2. Which is where I take over.

And after the call is recorded, each person sends me their audio files for editing. This way, I get three high-quality redundant files, with three different versions of the Skype call. So if anything goes wrong with one file, I have two other backups. That has really come in handy during a few of our episodes.

Then I will go through and edit the show, and finally upload it using our podcast host Libsyn.

And along the way, at each and every step, we are using some piece of specialized equipment—whether it’s a condenser microphone, an audio mixer, or audio restoration software.

And in the rest of this post, I’ll share my top recommendations for each and every piece of equipment you need to produce your own professional-sounding podcast.

How to Choose a Microphone for Making a Podcast

When you think about podcasting equipment, the first thing that pops in your head is probably microphones.

So what kind of microphone should you use when making a podcast?

Well, the answer is that there’s no simple answer. The best microphone will depend on your specific needs and situation.

And when you’re purchasing a mic, the most important question to ask is:

What kind of environment are you recording in?

Are you recording interviews in public places, with lots of ambient noise?

On a stage in front of an audience?

In your car?

Or are you recording in a quiet studio at home?

Depending on your recording environment, a different type of microphone might make sense for your podcast.

And broadly speaking, there are two main types of microphones:

Condenser mics and dynamic mics.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

Condenser Microphones

Condenser microphones are best used in a controlled environment (like a quiet studio).

They’re very accurate, very sensitive, and can produce fantastically high-quality audio.

On the downside, they’re also more delicate. They have a tendency to pick up external sounds, which can be problematic in public places. They also require power to run. This is called phantom power and is transferred to the mic through an XLR cable from a mixer or preamp.

Here are a few condenser mics that are popular with podcasters, at 3 different price ranges.

Level 1: Blue Yeti Pro ($250)

Blue Yeti Pro

Source: Amazon

The Yeti Blue is a commonly used and much-loved microphone by a lot of podcasters. It’s probably the least expensive condenser mic that I would recommend.

If you’re recording in a quiet spot, have a somewhat limited budget, and want the best-quality audio you can get, the Yeti Blue is a great option.

Level 2: Rode Broadcaster ($418)

Rode Broadcaster

Source: Amazon

This is a popular mic for professional radio. It is equally suitable as a voice-over microphone for film and television.

It’s designed to provide the ultimate performance for broadcast vocal applications.

The Broadcaster features an internal pop filter that minimizes plosive sounds from the speaker’s voice that can overload the microphone and distort the audio output (we’ll have more on this in the Accessories section below).

Level 3: Neumann U87 ($3,200)

Neumann U87

Source: Amazon

At over 3 grand, this mic is out of most people’s price range. It’s really a Howard Stern-level mic. But I’m including it here to give you an idea of just how much you can pay for a really powerful condenser mic.

And this gives you an example of one of the downsides to condenser mics, which is their price tag.

Condenser mics are hard to make. The mechanism is delicate and complicated. And with technology like that, you get what you pay for.

You can get some really amazing sound from a condenser mic, but you’ll have to pay at least $300–$500 on the low end.

Now if you don’t have that kind of budget, or if you’d rather get more bang for your buck, then you might be more interested in a dynamic microphone.

Dynamic Microphones

Dynamic microphones are great for louder environments because they won’t pick up as much ambient noise.

If you’re recording somewhere with background noise—in the car, in a restaurant, or even in a room with outside noise coming in through the window—then a dynamic mic is probably a smart choice.

Compared to condenser mics, which can be quite delicate, dynamic mics are more rugged. You can throw them in a suitcase and take them on the road without having to worry.

Here are the three dynamic microphones I recommend, with an option for every price range:

Level 1: ATR-2100 ($68)

ATR-2100

Source: Amazon

This is a really popular microphone. Tim Ferriss even recommended it on his blog, saying it has “the best bang-for-the-buck value I’ve found.”

It’s a great mic at a great price. It’s also super versatile—you can use it as a USB mic, or you can use an XLR cable to plug it into a mixer.

Now if you’ve got a little more money to play with, you could consider upgrading to…

Level 2: Rode Podcaster ($229)

Rode Podcaster

Source: Amazon

The Rode Podcaster is a great all-around mic. It produces really nice sound and has a built-in pop filter.

This is the microphone Ralph Burns uses.

Level 3: Shure SM7 ($400)

Shure SM7

Source: Amazon

This is what we use in the DigitalMarketer studio. It’s a killer-sounding mic.

Notice that even at the high end, these dynamic mics are still quite a bit less expensive than the condenser mics. That’s because dynamic mics use a much simpler mechanism. As a result, you can pay less and still get great-sounding audio.

So, if cost is a big factor for you, it probably makes sense to go for a dynamic mic when you’re just getting started.

Condenser and dynamic mics will be the best choice for most podcasters, most of the time. But sometimes, depending on the nature of your podcast (and the location where you’re recording it), you might need a more specialized mic.

For those situations, you’ll probably want to look into a lavalier mic or a shotgun mic.

Lavalier Microphones

Lavalier mics are a form of condenser microphones that you clip to your shirt. As a result, they’re very mobile, which makes them perfect for speaking on stage or any other time you need to walk around.

They’re also a great choice for times when it’s not appropriate to spend a lot of time setting up big microphones—impromptu interviews and so on. In fact, because they’re so small and inconspicuous, you can take them just about anywhere without making it too obvious that you’re recording.

One trick that I use when recording in a restaurant is to clip a lavalier onto the side of an empty glass. Then slide the glass toward the person you’re interviewing.

You’ll get great audio and can still capture the magic and maintain the chemistry between you and your guest, without having to embarrass them or interrupt the moment.

There are a lot of great lavalier mics out there. Here’s a convenient option for anyone with an iPhone:

Sennheiser ClipMic ($200)

Sennheiser ClipMic

Source: Amazon

The ClipMic is a really cool lavalier microphone that plugs right into an iPhone, which makes it super convenient—just plug it into your phone, clip it onto your shirt, and you’re ready to record.

There are other lavalier mics available, of course. But most of them are designed to plug into a wireless system which does make it more expensive.

Rode SC6 ($20) 

Rode SC6

Source: Amazon

This is a handy little adapter that allows you to plug a lav microphone and headphones into your phone for doing phone interviews.

In order for this to work you need to use a lav mic built for the iPhone like a smartLav by Rode.

But using something like the Rode SC6, you can plug your mic right into your phone to record a call.

Shotgun Microphones

If you’re shooting in a noisy room, especially with multiple people (when giving everyone a lavalier might be problematic), you’re probably going to want to use a shotgun mic.

Shotgun microphones are very directional. Think of them like sound flashlights. They record in the direction you point them, but ignore any sound coming from other directions.

High-end shotgun mics can run upwards of $800 for the NTG3. But for a fraction of the price you can get another really nice shotgun mic from Rode, the VideoMic.

Rode VideoMic ($150)

Rode VideoMic

Source: Amazon

One cool thing about the VideoMic is that you can mount it right on top of a camera. Obviously, most podcasters aren’t doing a lot of video. But if you need to record a video every now and then, this gives you a really easy point-and-click solution:

And like I mentioned, this will do a great job of filtering out background noise. It’s a good choice if you’re going to be recording in public places like conventions.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

Accessories

Now that we’ve covered mics, let’s talk about some of the useful accessories that can help make your microphone even more effective. Depending on where you record your podcast, you’ll almost certainly be able to improve the audio quality of your show with a few of these accessories.

Boom Arm

Boom Arm

Source: Amazon

A boom arm is a nifty little tool that lets you suspend your microphone and swing it back and forth. It’s a useful way to store your microphone on your desk. You can let your mic hang safely out of the way, and then easily pull it in front of you when you’re ready to start recording.

It’s also a helpful accessory anytime you have a guest but only one microphone. It’s an easy (and quiet) way to swing the mic back & forth between speakers.

Pop Filter

Pop Filter

Source: Amazon

Pop filters are one of the most useful accessories on this list. If you’re serious about recording a podcast, you’ll almost certainly want to get one. (Luckily, they’re cheap—$10 to $20 in most cases.)

So, what do they do?

Pop filters help by filtering out the plosives from your voice. Plosives are an explosive sound that comes when you say a word with a p sound (to a lesser extent, the letters t, k, d, g, and b can also cause plosives).

Without a pop filter, plosives will really jump out in your audio files. They cause distortions and will generally make your podcast sound less professional.

So just do the easy thing and use a pop filter. It’ll improve your audio quality and save you time in editing.

That said, some people have more pronounced plosives than others. Some people have faint plosives, while some people have such loud plosives that they use two pop filters at once.

Shock Mount

Shock Mount

Source: Amazon

A shock mount is a cradle that holds your microphone. It secures your mic with elastic bands that cut down on vibrations.

So, if your microphone happens to shake a little bit during recording—maybe a truck rumbles by, or maybe you just accidentally bump into it—the shock mount will minimize any extra noise or distortion.

Acoustic Treatments

Acoustic Treatments 

Source: Amazon

Have you noticed the way movie theaters always seem to have drapes having over all the walls? That’s no accident. Those acoustic drapes help cut down on echoes and improve the sound quality of the movie.

And if you have a room that you’re using as a recording space, you can do the same thing. Just line your walls with acoustic treatments like these foam covers. They’ll give you a better acoustic environment for your podcast.

You can also use things like heavy curtains over the windows, drapes, and bookcases full of books. Soft things that can absorb the sound and prevent it from bouncing around the room.

(Just don’t waste your time with egg cartons. They don’t work well as an acoustic treatment.)

Headphones 

Headphones

Source: Amazon

If you have any other sounds happening during your show—like audio from a person you’re interviewing—you’ll have to wear headphones so you don’t get feedback in your mic.

You don’t have to spend a ton of money here. The iPhone headphones are actually pretty good for this.

Another good option is the Sony MDR Series. They don’t have a lot of bass, but they let you hear the whole vocal range, which makes them great for podcasting.

Headphone Amp 

Headphone Amp

Source: Amazon

If you’re doing a show with multiple hosts, you might want to invest in a headphone amp. This basically allows you to plug in multiple headphones and give everyone control over their own headphone volume.

This way, everyone can hear what’s going on without generating any feedback.

Recording Devices

OK, so far, we’ve talked about microphones—which is the device you’re recording WITH. But what are you recording ONTO?

That’s where recording devices come into play.

And there are a few different options here:

USB microphone plugged into your computer (for one person)
Audio interface (for two people)
Mixer (for a more complex setup)
Field recorder (for when you’re out and about)
iPhone/iPad (convenient but lower quality)

Now here’s a brief description of each of these options:

USB Microphone 

The first, simplest, and easiest option is to simply plug a USB mic into your computer. If your podcast consists of just you, and you’re recording at home, this is the method you should use. You don’t need anything fancier than that.

But once you start adding more people (either guests or co-hosts), and moving to new locations, things start to get a little more complicated.

You could use a single USB microphone with two people… but it wouldn’t be ideal. For one thing, you’d both need to lean in toward the microphone together. It would be awkward.

And then your finished audio file would all be on 1, single audio track—which means you wouldn’t be able to easily edit each person’s speech separately.

So, for a 2-person show, you’re better off using…

Audio Interface

Here’s an example of an audio interface—this is the Focusrite Scarlett ($270):

Focusrite Scarlett

Source: Amazon

This device allows you to record 2 mics at the same time on separate channels. And because it’s a USB preamp, you can plug it directly into your computer.

If you need more than 2 mics, then you’ll need…

Mixer

Now if you’re doing an even more complex setup—maybe you have 3 hosts, are doing some sound effects, and want to incorporate live calls—you’re going to need a mixer to mix together and control the audio from many different sources.

Mixer

Source: Amazon

Now don’t let that picture intimidate you. It looks complex, but it’s basically the same thing as the audio interface you saw above. The only difference is that this includes more than just 2 channels and has some audio processing like equalization.

So, once you understand how to use the dials to control 1 channel, you’ll know how to use them all.

Field Recorder

If you want to capture high-quality audio while you’re out and about, you’re probably going to want to use a field recorder. These are really popular devices with a lot of podcasters.

The most popular brand is the Zoom:

Zoom Field Recorder

Source: Amazon

You can plug up to 2 microphones into this, or you can use the built-in mic. It’s small and light, so you can carry it just about anywhere.

iPhone/iPad

Lastly, you can simply record on your phone. And this isn’t going to give you the best audio quality around, but it’s by far the most convenient option.

This is especially true if you use some of the microphones that we talked about earlier—like the Sennheiser ClipMic—that plug right into your phone.

Post-Production Software

Once your podcast is recorded and saved on your computer as an audio file, the next step is to edit it.

Editing is where you can tweak and polish the podcast, delete “dead air,” adjust and equalize the volume levels, and otherwise clean it up and make it sound more professional.

Here are 3 different levels of editing software to consider, starting with 2 free options (one for Windows and one for Mac), a mid-level option, and a premium option.

Audacity (Free—Windows)

If you’re running Windows and looking for a free way to get started, give Audacity a try. It can do all the basics and is a good introduction (particularly if you only need to do basic editing).

Garage Band (Free—Mac)

Garage Band comes free on all Macs and is actually a pretty great program. It’s also really easy to use, which is a big plus for beginners.

If you’re getting started and you use a Mac, definitely start by using Garage Band.

Logic Pro ($199)

This is the program I use, and it’s a really amazing piece of software. You can do some really deep-dives into editing and significantly improve the sound of your podcast.

Here’s a quick shot of what an episode of Perpetual Traffic looks like as I’m editing it inside of Logic Pro:

What editing an episode of the Perpetual Traffic podcast looks like in Logic Pro

Adobe Audition ($20/month and up)

Adobe Audition is a really premium software. It pretty much has everything you need, along with a lot of cool features you won’t find in most other editing programs.

It’s almost made for creating podcasts.

The only downside to Adobe Audition is the monthly recurring subscription fee. So you probably don’t want to invest in this software until you’re sure that you need the extra features Audition provides.

Audio Restoration Software

When you record outside, or in public, inevitably you’ll have distracting noises. A dog will bark. Someone will sneeze. A group of motorcycles will drive by.

Now back in the day, to get high-quality audio you had to record in a studio. And the reason was pretty simple: because there was no easy way to get rid of those distracting noises.

Well, today there is.

Using audio restoration software, you can perform surgery on your audio files. In a way, it’s kind of like Photoshop for audio. You can use it to crop out any distracting sounds.

Here’s an example of a file I cleaned up using Izotope RX ($399). This is the “before” image:

An example of a file cleaned up using Izotope RX. This is the “before” image

And here’s what it looked like after I removed the distracting noises:

An example of a file cleaned up using Izotope RX. This is the “after” image

Now, this software isn’t cheap. But if you’re recording outside or in noisy environments, it can work some serious magic.

(Note: Adobe Audition has its own audio restoration features, so if you go that route you won’t need to buy Izotope RX.)

Adding Music to Your Podcast

If you listen to the Perpetual Traffic podcast, you’ll notice we use a lot of music throughout each episode.

It has to reflect the vibe, the mood, and the flavor of what you’re going for.

Not entire songs or anything. Just bits and pieces—sometimes just sound bytes—to punctuate the text. Think of it like bullet points…

Music breaks up the talking
Helps us emphasize certain points
And improves the meaning and flow of the conversation

Music is important in podcasts, and you have to be really intentional when you’re choosing it. It has to reflect the vibe, the mood, and the flavor of what you’re going for.

Remember, there’s no video. No images. So the music really becomes like your audio brand.

For Perpetual Traffic, we created our own custom music. But you don’t have to do that! (Especially when you’re just starting a podcast.)

Instead, you can get started with stock music. Just make sure to search for “podsafe music,” which means you can legally use and distribute it through your podcast without paying royalties.

Podcast Hosting Services

OK, so your podcast is recorded and edited. You’ve exported it from your post-production software and it’s sitting on your desktop as an MP3.

Now what?

Your next step is to upload the file to a podcast host.

The podcast host is the place where your files live online. It hosts your files so they can be added to iTunes and found/downloaded by podcasting apps.

They also take care of some technical housekeeping stuff, like generating an RSS feed, scheduling shows in advance, and generating show statistics.

Now, strictly speaking, you don’t have to use a podcast host. You can probably create your own RSS feed and sign up directly through iTunes. But a podcast host makes the process much, much easier, faster, and more hassle-free. I highly recommend using one.

At DigitalMarketer, we use a podcast host called Libsyn. It’s a great service—easy to use and it works great. The cost varies from $5/month to $75/month, depending on what you need. Paying more gets you more storage space and more advanced analytics.

Libsyn is a great choice, but if you want to comparison shop, here are some other good options:

Blubrry
SoundCloud
Buzzsprout

Once your podcast is hosted and you have a valid RSS feed, there’s one final step. And that is to sign up for Podcast Connect and enter your RSS feed URL from your podcast host. This is how you get your podcast onto iTunes.

Overcome That Inertia & Get Started

You’ve just learned a TON about podcasting equipment.

Your head might be spinning a little bit right now. If it is, that’s OK!

The important thing to remember is this:

Get started with the best equipment you can…but don’t let the tools stop you from launching.

If you really want that $800 Rode NTG3, but can’t afford it yet, don’t let that be a barrier. Choose a cheaper mic to start—such as the Rode VideoMic—and upgrade when you can afford to.

Remember, guys: launching a podcast is like launching a cruise ship.

The inertia is always greatest at the beginning.

Once the ship gets moving, you’ll start to develop some momentum. And it’s always a lot easier to improve a podcast that you’re already producing than it is to begin something brand-new.

So, don’t put it off. Get the best stuff you can for now and launch the darn thing. You can always improve it over time.

Podcasting is a marathon, not a sprint. And the best way to reach your goal is to start running as soon as you can.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

The post How to Create a Podcast Studio on a Shoestring Budget appeared first on DigitalMarketer.

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Online Advertising

Do You Really Need Formal Marketing Training?

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Marketing is a skill. And like any skill, it takes effort to learn and master.

But what’s the best way to do that?

You could simply learn by doing. Get out there and start trying things—running ads, testing sales pages, and so on. Over time you’ll gradually start to discover what works and what doesn’t.

Another option is to take a training or certification course. Here at DigitalMarketer, for instance, they offer nearly a dozen Master Class & Certification Programs in topics like paid traffic, ecommerce, analytics, and more. And they not the only ones—more and more training programs for marketers are popping up all over the place.

But is this really the best way to learn how to become a better marketer? Are these courses worth your time and money? And can they really prepare you for the complicated reality of digital marketing today?

In this post I’m going to step back and look at this issue as objectively as I can. So with that in mind, let’s start by admitting some of the downsides of marketing courses.

Reasons Not to Pursue Formal Marketing Training

Thinking about opening your wallet to sign up for a new marketing course? Not so fast, partner. First consider these reasons why you might not want to get formal training as a marketer.

It Costs Money

Marketing courses cost money. That’s kind of an obvious point, but it certainly should factor into your decision. Depending on the course you’re considering, you could pay anywhere from $100 up to several thousand dollars.

It Takes Time

The other thing a marketing course requires is time. You’ll have to watch videos, read articles, and complete exercises. You’ll have to learn new principles and explore ways you can apply those ideas to real-world marketing campaigns.

Of course, that’s kind of the point of taking a class… but it’s also something that takes time. And depending on your situation, you may not have a lot of that to spare. You might even have to do most of your coursework in your free time during nights and weekends.

There Are a Lot of Outdated Courses Out There

You also need to think about how up-to-date the course is liable to be. The field of marketing, especially digital marketing, is changing rapidly as technology and traffic platforms evolve over time.

DigitalMarketer is constantly updating their EPs, Jumpstart Packs, and Certification programs to make sure they reflect the newest changes in the marketing landscape. But unfortunately, many other companies fail to do these regular updates—which means if you sign up for the wrong course, you could be wasting your time and money to learn marketing strategies that stopped working back in 2015.

You Will Learn from Experience Anyway

Finally, it’s only fair to point out that you don’t really have to take a class to learn this stuff. Experience, as they say, is a great teacher.

If you actually work in the marketing field, you’ll eventually learn how to market on your own. Sure, you might have to fumble your way through things at first. And it might take you longer to find out what works and what doesn’t. (And you might lose a lot of money on the wrong efforts in the process.) But your marketing skills will undoubtedly improve over time, even if you never take a course in your life. In a sense, you have to gamble how much money you may lose while you’re testing and learning what works and what doesn’t.

(NOTE: Want to know how your marketing skills stack up against the competition? Take the Growth Marketer Quiz and you’ll know exactly where you stand. This quiz will give you a crystal clear picture of your marketing strengths as well as your weaknesses—assuming you have any 😉.)

Reasons You Should Pursue Formal Marketing Training

Now that we’ve covered the downsides, let’s look at some of the benefits of getting formal training as a marketer.

It Will Help You Make More Money

This probably lies at the heart of why most people want to get marketing training. Yes, it costs some money (as I mentioned above). But over time, a good marketing program will help you make much more money over the long term—making it a great ROI.

Let’s think about why this is true. First, if you’re a student or employee, a marketing training program will increase your earning potential by giving you valuable skills that employers are desperate to find.

If you’re a marketing agency, a training program will help you get better results for your clients… resulting in (a) more clients and (b) clients who stick around longer.

And finally, if you’re an entrepreneur, then marketing training can lead directly to increased sales and revenue for your company—translating, once again, into more dollars in your pocket.

No matter how you slice it, one of the biggest arguments in favor of getting formal marketing training is that it can help you make more money.

It’s Less Expensive Than Making Mistakes

Marketing courses cost money, it’s true. But let’s look at the flipside. The cost of not pursuing marketing training is that you have to do your learning on the job—which means you’re much more likely to make a mistake that could be far more expensive than any course.

DigitalMarketer likes to say that they make the mistakes, so you don’t have to! We’re all marketers, and testing is inevitably going to cost money, but when someone can tell you that something doesn’t work BEFORE you try it, it can make your life a whole lot easier.

It Keeps You Up-to-Date in a Rapidly Changing Field

The digital marketing landscape is constantly changing, and it’s changing fast. Just think—20 years ago there were no smartphones, no messaging apps, no search ads, no social media networks. And today these are huge marketing platforms driving billions of dollars of ad spend and revenue around the world.

You can bet the digital landscape will continue its rapid evolution going forward. New technology continues to come out all the time, and traffic platforms are constantly tweaking their algorithms and dashboards.

This makes digital marketing an exciting field, but a challenging one. You have to make a conscious effort to keep up (or else you’ll surely fall behind). A recent report from the Digital Marketing Institute found that there’s a worldwide “digital marketing skills gap” that continues to grow—which explains why the majority of marketing professionals feel that they need to improve their digital marketing skills:

Marketers feel like they are missing out on training or knowlege

Marketing courses are an excellent way to keep up with these changes. In fact, they’re probably even more effective than university programs, since they are much more agile and flexible. Updating a college degree curriculum is a slow-moving process for a giant school. By comparison, it’s much easier to keep an online certification program up-to-date with the latest marketing strategies.

(NOTE: Want to know how your marketing skills stack up against the competition? Take the Growth Marketer Quiz and you’ll know exactly where you stand. This quiz will give you a crystal clear picture of your marketing strengths as well as your weaknesses—assuming you have any 😉.)

It Gives You Confidence

One of the things that I personally loved about getting certified as a marketer is the confidence it gave me.

When you’re new to marketing, you often find yourself in the position of hoping and guessing. You create a new landing page, hoping it appeals to your audience. You set up a new Facebook ad, guessing at what kind of campaign structure will be most effective.

But with some formal training under your belt, you’ll feel much more confident that you know what you’re doing—even if it’s your first time setting up a landing page or a Facebook campaign. Because in effect, you’ll have gained the benefit of someone else’s experience. And that’s a comforting thought.

It Gives You More Credibility

Marketing training programs—and especially certification programs—give you the competitive advantage of third-party legitimacy. And in today’s day and age when anyone can claim to be a “marketing expert,” that is becoming more and more important.

The best certification programs will even provide you with tools to help take advantage of this newfound credibility. At DigitalMarketer, for example, they make it easy to display your certification badges on your website, in your email signature, or anywhere else you want to communicate your marketing expertise. It looks like this:

DigitalMarketer Content Marketing Certification logo as marketing example

It Gives You a Broader Scope of Knowledge

We live in an age of specialization. It seems like there aren’t any “general marketers” left. Instead there are email marketers, media buyers, copywriters, and analytics specialists. And while there certainly is value in specialization, there’s also a compelling argument for having a well-rounded foundation.

DigitalMarketer calls that being a “full-stack marketer.” And one of the huge benefits of being a full-stack marketer is that you’ll have a broader understanding of the entire marketing ecosystem—a big-picture view about how all the different pieces fit together as a whole.

(RELATED: The Ultimate Guide to Digital Marketing)

Unfortunately for many marketers working in a narrowly defined role, it can be difficult to get this breadth of knowledge though your job. That’s why a marketing training program can be so instrumental in expanding your horizons, helping you to do your job more effectively—while also preparing you for an expanded role down the line.

It Shows Initiative

Pretend you’re a recruiter, and these 3 resumes land on your desk:

Candidate A has 3 years of experience and no certifications. 

Candidate B has 5 years of experience and no certifications.

Candidate C has only 2 year of experience, but they have 4 marketing certifications from a trusted institution.

Who are you going to hire?

It’s true that Candidates A and B have more experience. Candidate C, by comparison, is still relatively green. But that third candidate has also demonstrated a level of initiative that makes them stand out from the competition.

That kind of thing is a sign to many recruiters that this person is driven to succeed. That they’re more motivated and more dedicated to achieving a higher level of excellence. That they’re going places—and that they’re worth extending a generous offer to.

It Can Plug You into a New Community

One of the less well-known benefits of marketing training programs is the social and networking aspect. Not only will you gain more knowledge—you’ll also gain valuable connections, make new friends, and get instant access to an entire community of like-minded professionals.

DigitalMarketer has a private members-only community. Most people who join DMHQ or DM Lab don’t join for the community—they join for the knowledge. But after joining, they eventually come to realize that the community is actually one of the most valuable parts of their membership—and that community is a big reason why so many people stay with us for years and years.

What Makes the Most Sense for You?

At the end of the day, you’re the only one who can say if formal marketing training makes sense for you. As you can probably tell from this article, I believe that while marketing training programs can have some downsides, but overall, they’re 100% worth your time and money. Getting certified by a reputable company is basically like making a really smart investment in yourself, your knowledge base, and ultimately—your future.

I’ve certainly found that to be the case in my career. And whether you choose DigitalMarketer or someone else to be your source of up-to-date marketing training, I hope you get as much out of your marketing courses as I have.

(NOTE: Want to know how your marketing skills stack up against the competition? Take the Growth Marketer Quiz and you’ll know exactly where you stand. This quiz will give you a crystal clear picture of your marketing strengths as well as your weaknesses—assuming you have any 😉.)

The post Do You Really Need Formal Marketing Training? appeared first on DigitalMarketer.

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Press Marketing

DigitalMarketer’s New Funnel Strategy That Increased Trials by 700%

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We’re not lying, this really happened.

We were able to increase our in-funnel trial take rates by 700%, and we’re going to tell you how.

In digital marketing, whenever you’re not getting the results you want, usually it’s because of:

Your offer
Your funnel strategy

At DigitalMarketer, we realized that we weren’t just doing one wrong, we were doing both.

Our initial funnel strategy looked like this.

The 5-step funnel

The 5-Step Funnel

It was a 5-step funnel strategy that focused on generating the most immediate customer value.

Step #1: Lead Magnet

Step #2: Entry Point Offer

Step #3: Core Offer

Step #4: Profit Maximizer

Step #5: Return Path

Usually, this funnel works great. It works especially great for startups and bootstrapped companies, because maximizing immediate customer value is essential for success.

For us, it stopped working so well when we simplified our business model. When we put all of our focus on the customer value journey, we lost the need for a profit maximizer. We didn’t need more from our customers, we just wanted to give them what they needed to succeed in their own marketing efforts.

Our funnel changed from a 5-step funnel to a 4-step funnel.  

The 4-step funnel

What happened after we implemented our new and improved funnel strategy?

We saw a decrease in the number of people taking low-dollar Entry Point Offers.

This was the opposite of what we wanted. At one point, only 2.5% of our leads even knew that our subscription product, DigitalMarketer Lab, existed. To put this as clearly as possible—we weren’t making any money.

So, we tried to fix our problem. We started charging different prices for Lab, testing a pop-up to join Lab, and a special offer to join Lab for less than it normally was.

Nothing improved the take rate from paid media for Entry Point or Core Offers.

Like savvy marketers, we did what we know best. We started asking questions.

What happens if we crank up the amount of traffic we’re getting to digitalmarketer.com?

We were able to get a 233% increase in paid traffic, but it was expensive. This meant that it wasn’t sustainable. We needed a better idea.

What happens if we create a new product or offer?

We tested out products and new offers, but we ended up with the same problem we already had. Now, instead of trying to fix one problem, we had given ourselves even more issues to solve (SOS!).

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

Where’s the friction (and how can we reduce it)?

Finally! We asked ourselves the right question.

Where was the friction in closing the Lab sales?

In the paywall between leads and content. The problem was that our leads couldn’t see that our content was digital marketing gold (*humble brag*). We officially understood what our problem was.

We were asking people to buy our products on the assumption that we weren’t lying about how great they were.

As humans, we get how ridiculous that offer was. We don’t want to take a company’s word on how great their products are, we want to make our own opinion so we can decide if they’re worth our money.

So to build our own authority, we created 10 pieces of pillar content for free on our blog and used it to promote DigitalMarketer Lab.

Success!… Well, kind of.

We had succeeded in positioning ourselves as digital marketing experts, but we still weren’t seeing the conversions that we wanted.

So, we continued testing.

We created DigitalMarketer Free and asked for an opt-in in turn for free online trainings and courses. Our theme for the Customer Value Journey became to upgrade each offer, creating a seamless line between the start and finish.

Here’s a look at how our new funnel breaks down.

The Funnel Breakdown
Step #1: The Lead Magnet

For example, “The Customer Avatar Worksheet.” We put CTA’s on our blog posts that lead to Lead Magnets.

An example of a CTA that we put on blog posts

Step #2: The Entry Point Offer

For example, DigitalMarketer Lab 30-Day Trial.

In this offer, we asked each user to segment themselves so that we could categorize them by audience type. We asked questions like:

Are you a marketer or an agency?
How much does their business make per year: $20,000–$50,000, $50,000–$100,000, etc.
What role do you play in the business: Owner, Sales Associate, Content Manager, etc.

This segmentation is a crucial part of why we were able to increase our take rates. Notice that we weren’t just asking people how much money their business made. We were asking them to tell us a number. We wanted to be as specific as possible when learning about these new opt-ins.

Step #3: Core Offer

Showing the entire funnel flow

For example, become a DigitalMarketer Lab Member.

Now that we knew who our leads were, we created our return path email campaigns. Here were the rules:

If a lead takes a lead magnet but doesn’t complete any step → your goal is to get them to create an account
If a lead creates an account but doesn’t opt for Lab → your goal is to get them to log in and upgrade their DigitalMarketer Lab trial
If a lead takes the DigitalMarketer Lab trial → your goal is to get them to log in and activate a full membership

Not only did this increase our in-funnel trial take rates by 700%…

Drum roll please… we got a 4.03% immediate lead magnet to core offer rate!

17,197 free accounts
48% are Founders/CEOs (10% with 10 or more employees)
10% are Agencies (15% with 10 or more employees)
26% are new to marketing
27% are decision makers
70% of new accounts logged in within the first 24 hours

And with all this new information on our customers, we are better able to serve them or help them ascend to the level of lab that would be right for them.

In summary, if you want to achieve these results you must:

Measure everything, but have a unified “Overall Evaluation Criteria”

In our case, it was DigitalMarketer Lab Trails

Know 3 ROIs

Immediate
30-Day
60-Day

Identify the friction and inoculate against it
Invest in your list and ask relevant qualifying questions
Simplify, simplify, simplify

With these steps, you could find better success with your own funnels.

(NOTE: Need a helping hand with your digital marketing efforts? Or maybe you just want proven, actionable marketing tools, tactics, and templates to implement in your business? Check out the latest deal from DigitalMarketer, and you will be on your way to helping your business grow.)

The post DigitalMarketer’s New Funnel Strategy That Increased Trials by 700% appeared first on DigitalMarketer.

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Press Marketing

Ch-Ch-Ch-Changes to the Google Algorithm

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Dearest Google,

We enjoy you, however likewise, in some cases you’’ re THE. WORST.

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It ’ s like, all of us understand we require you, however why you got ta be so mean …

Just when we believe we guide it, you alter it up on us once again.

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Just inform us what you desire! We WANT to deal with you…… WHAT do you require?!

 simply inform me what you desire and ill be that for you ryan gosling GIF

SINCERELY,

Marketers

Okay, now that we have that out of our system, all of us understand by now that we need to play great with Google, and this month is no exception. Google is carrying out some major modifications, and as online marketers, we need to remain on top of it.

After this week, all of us have a great deal of concerns. This newest modification was a huge upgrade. And we’’ re doing whatever we can to keep our finger on the pulse of what online marketers in (and beyond) the market are viewing as MULTIPLE updates are presenting.

Learn more about what’’ s going on today and what you can do to fight any traffic or ranking drops in the search results page. Don’’ t lose out, and remain ahead of the video game!

( NOTE: Need an assisting hand with your digital marketing efforts? Or perhaps you simply desire tested, actionable marketing design templates, strategies, and tools to execute in your service? Check out the most recent offer from DigitalMarketer, and you will be on your method to assisting your company grow.)

.Video Transcript:.

Hey Guys! If you sanctuary’’ t heard yet, Google simply launched a significant algorithm upgrade on Monday, June 3! And wear’’ t panic, however A LOT of websites are currently seeing an effect. The Daily Mail in fact saw over a 40% DROP in natural search traffic! Yikes.

So what does it all suggest?!

Well … for one, this is no small upgrade that you can simply overlook. It’’ s so huge, in truth, that in the spirit of being transparent, Google in fact revealed that they will launch a core upgrade.

This doesn’’ t typically occur, so we understand it’’ s severe.

But here’’ s the important things … that ’ s not the only thing altering in the searchresults today!

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On June 5, Google likewise dropped a little nugget of understanding that different from this core upgrade is their Diversity Update… … yep … these are all coming at as soon as, so hang with me!

The Diversity Update is a modification that’’ s created to offer more website variety in our search results page… … suggesting a single website most likely won’’ t have more than 2 outcomes on the exact same page for a provided inquiry.

And so you understand, subdomains and root domains will be dealt with as the exact same website. Buckle up, due to the fact that things are getting CRAZY in the SEO world.

So how can we conquer all of these modifications?

Well, due to the fact that the greatest modification is originating from a ““ Core Update ” which indicates there is absolutely nothing in specific we can ““ repair. ” But here ’ s what we do understand– we understand quality material is among the most crucial aspects when it pertains to Google Search Results, and we have you covered.

We simply upgraded our Content Marketing Mastery Course , and today it’’ s 80% off! So have a look and start diving in to discover precisely how to construct the ideal type of material in 2019.

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(NOTE: Need an assisting hand with your digital marketing efforts? Or perhaps you simply desire tested, actionable marketing techniques, tools, and design templates to execute in your service? Check out the most recent offer from DigitalMarketer, and you will be on your method to assisting your organisation grow.)

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