For content marketers, SEO can be a hassle. Are they the same? Is SEO at odd with content marketing? Can you forcibly make them work together? It is easy to get lost in how they work together. In certain blog posts, they sometimes even seem at odds with each other and no one really ever …
In today’s world of eCommerce, data has become the ultimate commodity. The eCommerce sector produces oceans of data on customers’ behavior and purchasing habits. But while some businesses have learned to cut through the tides of data, others are drowning. As data sets get bigger and more complex, traditional data processing tools become inefficient. If …
Big Data Is Taking eCommerce by Storm. Here’s Why You Can’t Wait It Out Read More »
Every few years, someone stands up and says that email marketing is dying. Others argue that with the rise of social media, it has already been dead for a long time. However, the data doesn’t support this at all. In fact, it’s hard to know exactly what they mean. For one thing, more than half …
How Your Email Marketing Strategy will Change in the 2020s Read More »
Media monitoring — where news sources and other public information outlets are scanned regularly for mentions of specific organizations — is a well established service used by companies for market intelligence and to measure sentiment around their businesses. Today, London-based Signal AI, which has built a substantial operation in the area, has raised $25 million funding …
