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The ROI Dilemma Marketers Face With Programmatic Advertising
Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how media.
2021 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $165,000 in.
Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends
The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research.
Programmatic Advertising Trends: Top Tactics, Challenges, and Metrics
Marketers say audience targeting is both the most effective programmatic advertising tactic and the most difficult to execute, according to.
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