The Role of Music in Your Brand: Sam Parvin on Marketing Smarts [Podcast]
Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through adopting an audio strategy and choosing music that reflects their brand values. Read the full article at MarketingProfs Read more: marketingprofs.com
How to Create a Wikipedia Page
Wikipedia is an ever-evolving, user-generated encyclopedia that permits users to include material, consisting of pages, short articles, and basic understanding. Subjects cover from pinball to Prometheus and whatever in between. If you’’ re thinking about producing a Wikipedia page for your company or marketing undertakings, you must understand in advance that getting a page contributed …
How to Reach Families Watching On-Demand Video: Charles Gabriel on Marketing Smarts [Podcast]
Charles Gabriel, head of advertising US at WildBrain Spark, talks advertising-based video on demand (AVOD), creating brand-safe content for kids, key trends in connected TV and more. Read the full article at MarketingProfs Read more: marketingprofs.com
Ad Tech Failed the Middle Market. When Will We Learn?
Today’s major opportunity for ad tech lies in finding a replacement for cookies, but even the best solution would apply only to a fraction of all digital advertising. Learn why independent ad tech must solve for the middle market. Read the full article at MarketingProfs Read more: marketingprofs.com