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Modern Customers Want Brand Communities, No More Advertising

Social Media Management / By

Customers feel the growing need for online socializing, especially when most of us are staying at home during the lockdown. The power of community marketing is rising amidst social distancing in the offline world. “People do not buy goods and services. They buy relations, stories and magic” – Seth Godin What does everyone really need …

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Garry Tan and Alexis Ohanian on how to survive these crazy days (and what to learn from them)

Social Media Management / By

Garry Tan and Alexis Ohanian founded Initialized Capital roughly nine years ago and they’ve closed four funds since, including most recently in late 2018. That $225 million vehicle is roughly twice the size of their previous fund, but because of the coronavirus, the firm, and its portfolio companies — some of which include Opendoor, Instacart …

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