The new digital advertising decade is on, and it looks like the industry players are ready to step up! According to the latest report by Folio, publishers see potential in transforming and diversifying their advertising stack to monetize their premium content more efficiently and sustain steady revenue growth in the upcoming years. In this respect, …
By Dan Pratt Sigh. It’s that time of year again. The abundance of Christmas items starting to line store shelves can only mean one thing: The holidays are sneaking up on us. For many businesses, the holiday season represents an insanely busy time of year. So busy, in fact, that the National Retail Federation (NRF) reports …
Small Businesses: 6 Digital Marketing Strategies to a Successful Holiday Season Read More »
““ I believe programmatic purchasing in all its types is essential for the future of online marketing. It will underpin development in all message formats –– native or otherwise. As ignorable stock grows in scale and forces material manufacturers to discover brand-new methods to generate income from audiences, programmatic approaches will need to multiply to …
When Will Push Notification Ads Enter Programmatic? Read More »
Advertising. You either love it or hate it. There doesn’t seem to be a middle ground. Or is there? Strangely enough, native advertising has emerged as advertising’s middle ground. People don’t react as negatively to native ads as they do with other forms of advertising. Just look at these impressive statistics: Consumers view native ads …
5 Native Advertising Examples that Raised the Bar Read More »
