With more than 500 million active users daily and increasing, Instagram has rapidly become a powerhouse in the social media world.
The popularity of Instagram has led many brands to focus their attentions on the platform when it comes to their social media marketing efforts, and whilst many are taking full advantage of the opportunities it can present, some are failing to fully utilise its potential. So, how can you boost your Instagram marketing efforts?
Get your bio right
For anyone visiting your Instagram profile, your ‘bio’ should act as a catalyst, to encourage users to follow your page. First and foremost, you obviously need to state who you are and what you do, followed by an incentive as to why they should follow your page (e.g. ‘follow us for marketing tips and guidance’), and finally share something with users that will highlight your expertise in your area, such as a whitepaper or guide. Within each of these points, don’t be afraid to use emojis, as this will help your bio to stand out.
Research shows that users are 95% more likely to recall a CTA when watching a video, as opposed to only 10% that read a CTA, and therefore using videography as a marketing tool is a no-brainer. As a visual social platform, Instagram is the ideal place to utilise your video content, including promotional, testimonials, office culture and more.
If you want your post to be seen by an audience wider than your following, then you must use hashtags. Particularly for Instagram users, who can actively ‘follow’ hashtags, these are a great way to categorise a post whilst simultaneously reaching your target audience. There is a fine line between too little and too many hashtags, but it is recommended that you use a minimum of five. When it comes to which hashtags you should use, do your research and identify relevant keywords that have a minimum of 60,000 attributed to them.
As Instagram evolves, stories have now become a vital part to any social media marketing strategy, with people now more likely to view your story in the first instance, prior to viewing your Instagram grid. On your stories you can re-share your content, provide insight into company culture, showcase events and don’t forget using the all-important hashtag and location pin. While stories are mainly for snippets of video, Instagram has recently introduced IGTV, which allows you to share much longer video content with your audience.
There are countless ways that a business can utilise the power of Instagram to boost their marketing success, and in following the four steps above, alongside other best practice techniques, this platform can bring significant returns.
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