Unique visual content like data visualizations and infographics are all the rage right now. But does an infographic cost as much or as little as businesses think in 2021?
There are numerous factors to weigh here. We explain the reasoning behind current infographic design prices in 2021, and what solutions businesses can turn to.
Do Marketers Know the Value of Infographics?
We first need to understand whether marketers know why they should be designing infographics, no matter their cost.
To answer this question, we need to learn whether marketers have the design experience to create something on their own. Or, is visual content creation outsourced?
A recent data storytelling benchmark report surveyed over 300 marketers, with some startling revelations. 84% of marketers surveyed create data visualizations regularly.
Marketers clearly know the value of creating infographics.
However, when it came to defining who designed visualizations like infographics, the numbers were evenly split between the following:
In-house designers (29%)
Freelancers/ graphic designers (25%)
Marketing team member (23%)
Marketers themselves (22%)
But how are marketing teams managing their budgets with the demand for more infographic content? Especially as most marketers have less than $5000 to spend on data visualizations.
Is this amount enough to balance infographic design costs with demand for more unique visuals?
What Determines Infographic Design Cost?
There are a few key factors that impact infographic price. Below are the steps required in designing an infographic from scratch:
Researching content for the infographic
Designing visual elements
Creating charts and graphs
Inputting text and labels
Implementing business branding elements
Delivering assets within deadlines
Publishing the infographic
Promoting the infographic
All these steps play a part in driving up the cost of a professional infographic design. So, who can marketers turn to for designing infographics? Here are four options:
We break down each option below.
One of the most cost-effective ways to save on infographic price without sacrificing quality is by using an online infographic maker.
These solutions often cost only $50, while offering thousands of free templates. Not only are the templates highly customizable, but they include unique visual elements like icons.
This people infographic, for example, includes diverse icons that reflect the subject matter and make the message more impactful.
A few infographic makers also offer auto-branding options for B2B organizations. This vastly reduces infographic design costs, especially when compared to freelance designers.
Another positive of using infographic template sites is the ability to collaborate with one’s team. When multiple people can edit designs, it becomes easier to create and promote visuals.
If agency prices are too prohibitive, marketing teams can always turn to freelance designers. The problem with this option is the infographic price equates to quality.
Freelancers can create an infographic for as little as $25, but the final product will be of poor quality.
While the business will have saved on infographic cost, they would have done so at the expense of their reputation.
Established freelancers with a bigger design portfolio will quote a higher infographic design price. This can range from $100 to $300 per infographic.
Additionally, marketers will spend a great deal of time coordinating with freelancers. Time is money in the world of business—that’s time that could be spent on other projects.
For businesses with a budget, an in-house designer can make a world of difference to visual content production.
While an in-house designer can mitigate website cost, landing page design prices, and the cost of creating social media and blog banners, this may not be the ideal solution for businesses.
An in-house designer is still a full-time or part-time employee, with all the additional costs, onboarding, administrative work, and more.
If in-house designers have to create more visual content, their infographic production could be impacted. In the end, businesses may have to turn to other options for infographics.
An agency is the most expensive option for businesses when it comes to creating infographics. Most agencies charge per infographic.
On the lower end, an agency can charge between $500-$1500 for one professional infographic. Remember, the budget for most marketing teams is only $5000.
Better-known agencies can charge from $4650 up to $7250 per infographic, which exceeds the entire year’s budget for data visualizations.
Conclusion: Use Online Solutions to Balance Infographic Costs
Businesses want to design powerful visuals but infographic prices can be prohibitive. Agencies and established freelancers can design beautiful visuals, but the cost becomes too high.
Using online solutions that offer free templates at infographic costs as low as $50 is the best option for businesses on a budget.
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