Category: Online Advertising

Online Advertising

Top Tips for Agency Owners from DigitalMarketer Certified Partners

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Running a firm is hard.

Just ask any of the DigitalMarketer Certified Partners . They have all worked relentlessly to get their firms where they are, and they understand what it takes.

We wished to get to the bottom of that success, so we connected in our Certified Partner Facebook Group and requested for some suggestions.

And they had some actually fantastic suggestions. Thirteen CPs let us understand what is working for their organisations, what suggestions they would offer to other company owners, and what they wanted they had actually understood long earlier. In this manner, you can gain from their errors and get your company on the best track.

Tips for Agencies Charles Musselwhite—– Musselwhite Marketing

What I would have informed a more youthful variation of myself:

.There is ample service out there.Surround yourself with specialists (DMCP’s) and be a sponge.Leave your own method.Know your strengths and hand over the rest.Share the WEALTH! You can’t do it all on your own. Discover excellent individuals and develop your group.The very best skill isn’t constantly in your yard.CONNECTION is crucial.Concentrate on customer/client complete satisfaction and revenues will follow.AID MORE PEOPLE if you desire to make more cash! Kathleen Booth Kathleen Slattery Booth—– IMPACT

I have SO much suggestions I would provide my more youthful self.

You’re just as excellent as individuals you work with, so employ the very best individual for the function no matter where they are. This may imply accepting a remote work culture, however it’s all right—– if your individuals are excellent, they (and the business) will prosper no matter whether they enter into the workplace.

Be particular and claim the best individuals, however if you DO slip up and end up with somebody who does not carry out to your expectations, fire quick. While it might not feel excellent to let somebody go, you’re doing both yourself and them a favor by moving them along to their next chance.

When you discover the best individuals, treat them well. Be generous with pay, time off, and advantages. Worker churn is especially tough in the firm world where customer relationships are constructed on trust.

Doug Foley Doug Foley—– Foley Media

When you’’ re attempting to “offer “ Digital Marketing” Services, ” keep in mind that to the majority of your potential customers and clients, it is a totally various language. While Customer Value Journey, Funnels, and Conversion Rate Optimization may be your knowledge, the consumer might have simply discovered what SEO suggested last Tuesday. These things puzzle them and will incapacitate them from making choice. Rather, lead with an insight that is relative to where they are today. ““ In 2020, more than 50% of all searches will be voice searches… … what that implies for regional company owners is they require to make sure they have their service set up appropriately in Google My Business…”…”

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That fast win unlocks for a much deeper discussion and for a bigger client worth journey. Typically, company owner require SEO, since that’’ s what they recognize with. They put on’’ t truly appreciate being number 1 on Google, they desire the leads that they relate to remaining in that position. The CVJ is that option, however you can not lead with that—– you require to satisfy them where they are at, and begin a discussion.

Darren Craig Darren Craig—– Fully Charged Media

If I was starting once again I ‘d keep whatever ““ tidy ” or “ simple. ”

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Stay concentrated on your objective and do not get sidetracked– it will slow you from reaching your objective. Discover to state no rapidly.

Write procedures or lists as quickly as you can, then you can hand things off or grow your group much easier.

Grow a group as quickly as you can, prior to you get too utilized to the cash.

Build your network any place they might be. Constantly be discovering, as long as you’re carrying out the knowing—– as Marcus Murphy stated ““ Education without application is home entertainment” (I keep advising myself of that!)

Jeff J. Hunter Jeff J Hunter—– BrandedMedia

I want I had actually truly “niched down” quicker. The majority of my customers would ask me for a wide range of aid, and my character type makes me susceptible to state “YES.” The issue was, I could not scale my company since I was doing whatever for anybody.

When I had the ability to concentrate on a particular kind of customer (Marketing Agencies &&Influencers) and the particular kind of service offering (Branding &&Organic Social Media Marketing) everything came together. The hardest lesson I discovered was stating a crucial two-letter word, “NO.”

( NOTE: Want to take your firm to the next level? Claim your seat at Digital Agency Expo 2019 to discover what’s working RIGHT NOW from your fellow company owners—– Hurry prior to it offers out! )

Joshua Davis Joshua Davis—– Smart Web Ninja

Always be checking out to grow and discover, however for sure checked out a couple of books to correctly comprehend how to structure your service the ideal method, such as E-myth, Clockwork, and Profit.

Also, productize your services. Don’’ t be customized to everybody, stating yes all the time to whatever. Have 3 ““ packages/service offerings” ” “such as” ““ Good ” “ Better ” “ Best. ” Be positive in what you ’ re proficient at and need to stand and provide by it! If you ’ re getting a great deal of no ’ s, then perhaps alter it, however keep it productized. This is among the important things that will allow your firm to scale quicker. Plus your group will enjoy you more!

Dennis Yu Dennis Yu—– BlitzMetrics

Be charge and brave 3X what you’’d have actually charged previously. If you’’ re not getting 2/3rds or more stating no, your costs are too low.

Take care of these premium customers, because they gladly pay more for the additional attention and to understand things are done right the very first time, without their requiring to step in.

Don’’ t invest cash or time attempting to show off or pretend—– concentrate on strong execution with a strong group following a strong procedure.

Finding a very particular niche is great, however that suggests you need to be alright with missing chances that look excellent. And it suggests you require recommendation partners to send out things that doesn’’ t fit you, which suggests they send out things your manner in which is what you ’ re understood for.

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Give away whatever you understand. Those who would execute it wouldn’’ t be your customers anyhow– and they’’d 2nd guess you throughout the day, while paying cents. Sharing your understanding will trigger the ideal customers to come your method, get rid of headaches and lost time prior to they occur, and bring you more offers than you’’d envision.

Omari Broussard Omari Broussard—– Immediate Action Marketing

I’ve found out there are 3 “Major Keys” to remember when constructing a company……

1) Sales—– You can be outstanding at marketing, however if you can’t close sales, you’re dead in the water

2) Document Everything—– The crucial worth in your organisation beside your customer list is your systems, which are sustained by list

3) Right Butts in the Right Seats—– If you wish to scale, you will reach a point when you require to construct a group

These 3 basic secrets will keep you moving on through the difficult and excellent times.

Salome Schillack Salome Schillack—– Succeed and shine .When you work with them, #ppppp> The method a customer engages with you throughout the sales procedure is how they will engage with you. If they put on’’ t state “ please ” and’“ thank you, ” put on ’ t sign them up.

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Go sluggish and go deep. Concentrate on providing exceptional service and results for a couple of individuals and you’’ ll have more recommendations than you require.

There is no such thing as a Facebook advertisements emergency situation. Be tactical, teach your customers to be tactical, prepare your work, and after that carry out the work. State ““ no ” to customers when they wish to develop emergency situations. If you do this, you’’ ll never ever require to leap in on anything in the middle of supper with the household.

Connor Peterson Connor Peterson—– Course Kings

# 1: Get paid for profits driven services and make certain the customer comprehends that you are making them more loan.

# 2: Outsource or prevent time and effort-based services.

# 3: Always be interacting with customers, they’’ re investing loan with you, keeping them as much as date advises them why they deal with you and likewise makes them seem like their financial investment is being provided on.

Michael King Michael King—– LASIK Marketing Agency

Know your ““ WHY ”: Being a business owner is a lonesome roadway sometimes. Understanding WHY you are doing what you are doing assists you survive the tough times.

Collaborate with leading entertainers: discover others who have pieces to the puzzle that you put on’’ t and partner with them. Don’’ t hesitate to contract out to individuals who master locations that aren’’ t the greatest and finest usage of your time.

Understand the distinction in between technique and execution: Be careful of over consuming material and the glossy item syndrome. Rather, when you find out a wicked wise concept, execute it and after that enhance it.

Matt LaClear Matt LaClear—– Your SEO Squad

Beware of strongly following up with potential customers. Either they see the worth you represent, or they do not. Pursuing the latter will just zap you of your delight. The world has lots of felines who dig you. Pursue them at all expenses.

Great joy is your most reputable ally in growing your company. Invest your time, energy, and skills on customers who value your abilities. Those that do not will rob your peace. Prevent these vampires by any methods required.

Expect impressive arise from whatever you do. You are among a kind. Bear in mind that you rock, and are predestined to win.

Julian Canita Julian Canita—– Julian Canita Marketing Solutions

I would inform my more youthful self to find out how to offer. My belief was that as long as I had a remarkable company and an amazing deal that business would simply come. It’s just recently when I’ve actually begun to invest and discover sales for my firm.

( NOTE: Want to take your company to the next level? Claim your seat at Digital Agency Expo 2019 to discover what’s working RIGHT NOW from your fellow firm owners—– Hurry prior to it offers out! )

The post Top Tips for Agency Owners from DigitalMarketer Certified Partners appeared initially on DigitalMarketer .

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Online Advertising

One Simple Hack That’ll Boost Your Ecommerce Sales

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amazon hack

There’s a little growth hack that every ecommerce site should be using.

It’s the easiest hack… it doesn’t require money, you don’t need a following, and it works instantly.

But you know what? No one is using it.

Can you guess what it is?

Well, I’ll give you hint… just look at the image above.

It’s not related to SEO, paid ads, or anything else you are used to reading about here on the blog.

The beautiful part about it is no one is leveraging it, which means it works roughly 100% of the time. 🙂

A simple way to get more ecommerce sales

Alright, do you want to know what it is? Well, I’ll give you one more hint before spilling the beans.

If you watched a video like this on YouTube about the best makeup products, what do you think would happen?

There’s a good chance you’ll buy one of the products recommended. And if you don’t, someone else will.

The issue is, it only works if you generate enough video views.

And I have a lot of articles breaking down how to get more YouTube traffic like:

YouTube for E-Commerce: The Art of Selling Without Selling
Is YouTube Worth It? 7.6 Million Views Later, Here’s What I Learned
How to Hack YouTube SEO – 26 Tactics for Gaining Top Results
How to Get More YouTube Views

There is one big problem… there is no guarantee that your video will rank on YouTube or get enough views.

But what if I told you that there is a channel that is highly relevant to ecommerce and you can easily get 20,000 plus views per video?

Best of all, there is no competition and you can do it every single time, without even having a following!

How to get 29,090 video views on Amazon

You already know about YouTube Live, Facebook Live, Instagram Live… and you may even know about LinkedIn Live.

But did you know about Amazon Live?

amazon live

Just like all of the other live platforms, it works similarly, but the whole purpose is to show off and promote your products so you can drive more brand awareness and sales.

live video

The video above is by Skincare by Alana. Alana presented tips in the video about how to reduce puffiness around your eyes and how to make them brighter.

Can you guess how many views that video received in the first week it aired?

Well, based on the headline above you are probably going to guess 29,090. That is correct. 😉

live views

And all Alana spent was $200 to boost the video.

It’s not just Alana who is seeing massive success… I know 2 other people that are getting similar results, but they won’t let me share their stats as they are white labeling other people’s products and don’t want more competition. 🙁

So how do you get thousands of views from Amazon Live?

Well, there is a simple process… let’s break down how you can do it step by step.

Now before we get into that, I need to be transparent: You are going to find it a bit awkward at first. But after you do it a few times, you’ll find that it is easy and fast.

Step #1: Download the Amazon Live app

You probably have an iPhone or an Andriod device. Log into your app store and download the Amazon Live app.

Although you can view Amazon Live on your desktop computer, you can’t post a video unless you do it from your phone.

amazon live app

When you install the app, make sure you allow Amazon to access everything on your phone. This will come in handy later when you try to upload your slate image. I will get into what a slate image is later on…

Step #2: Open the app

open app

Now open up the app. Once it’s opened it will look something like this other than the fact that you won’t have any videos.

amazon app

On the bottom left you will see a “Streams” navigational option and that will show you all of the videos you have aired.

On the bottom right you will see a “More” navigational option that shows you all the preferences and options you have.

And to get started, you would click the “+” button at the bottom.

Step #3: Getting started

When you click the “+” button at the bottom, you’ll see a screen that looks like this:

getting started

Amazon Live has a cool practice mode feature. I highly recommend you start off with a practice run or two.

Once you get the hang of it, create a real live video. But before you do you’ll want to add products that you want to promote. You can select one or multiple.

products

As for video source, your phone camera will be the easiest. There are other options as well such as an encoder and other things for video ninjas, but I would just use your phone camera (also known as phone cam) as it’s simple and works well.

You’ll also have to name your live stream. This is where you enter the title of the video.

This is very important because if your title sucks, you won’t get as many views. If you don’t know how to write amazing headlines, check out these posts:

The Step-by-Step Guide to Writing Powerful Headlines
How to Write Headlines People Can’t Help but Click [Formulas Inside]
The Definitive Guide to Writing a Headline that Doesn’t Suck (Tips, Tactics & Tools Included)
How to Boost Your Social Shares Through These 10 Headline Formulas
How to Fail-Proof Your Ad Campaigns with These 7 Headline Formulas

Step #4: Boost your video

It doesn’t take much money to get thousands of views. Technically, you will get thousands of views without spending a dollar. But if you want to spend a few hundred dollars it will go a very long way.

boost

Again, this tactic works without spending any money, but a few dollars can help you get a lot more traction.

Step #5: Schedule or post your video

You’ll have 2 options when it comes to posting your video. You can go live and post right away, or you can schedule your video to go out.

schedule

If you haven’t filmed your video during peak hours, I recommend that you schedule it. The last thing you want to do is publish a video in the middle of the night or too early in the morning.

Step #6: Add a slate image

A slate image is a cover image. This is what people see when browsing Amazon Live. Here’s an example of a slate image:

amazon hack

Remember how I said you’ll want to allow the app access to files on your phone? You’ll want to do that so you can upload a slate image.

Step #7: Show a banner

You need to show a banner. It will change the number of sales you generate.

banners

You have 2 options when it comes to showing a banner. The first is to share a promotion with the views, and the second is to share a custom message.

When you select the “share a promotion” option, your promotion will be displayed as a banner at the bottom of your video. Customers can click on the banner to apply the promotion to their account.

And when you select the “share a custom message” option, your custom message will be displayed as a banner at the bottom of your video. People can hide the message at any point.

You can test both options, but I recommend that you at least “share a promotion” so it makes it easier for people to get a discount with just a click.

Step #8: Watch the sales roll in

Alana only generated one sale on her first video, but that’s because she didn’t push too hard. She already knows how to drastically improve that number and, in a bit, I will go over how to generate hundreds of sales through Amazon Live.

live stats

The other accounts I have access to have generated hundreds of sales through Live. One has generated 391 sales so far from 2 videos and the other has generated 328 sales from 3 videos. And I will share below why they were able to generate sales and why Alana wasn’t.

How to maximize your sales from Amazon Live

Here’s how to get more sales:

Buy equipment – if using your phone, get an awesome ring light and a vertical phone holder. It will NOT record horizontally. This will help improve the quality of your video.
Sell, sell, sell – Amazon wants this feature to sell, sell, and then sell some more. This is the big mistake Alana made and she knows it and will fix this during her next live video. If you don’t sell, don’t expect sales.
Offer a discount – Pick an awesome product, and a deep discount. If you don’t offer a discount you won’t generate over 100 dollars in sales from your live video. If you generate more sales, you’ll typically get more video views because when you sell Amazon makes more money. I know I have talked in the past about how giving discounts is a bad long-term strategy for your brand. I still stand by that. However, live videos are a much different way to sell in the short term and offering discounts will drive many sales and more awareness quickly. Because the offer is only accessible during the Live and nowhere else, this is one of the situations where not only do I think discounts are acceptable but necessary.
Be careful – if you are sending tons of traffic to a product and you don’t generate any sales, you will hurt your Amazon organic rankings. For that reason, you really have to sell. If you aren’t willing to sell hard, Amazon Live may not be for you. If you perform well, it can help with your organic rankings.
Create a sign – hold a sign at the beginning of the video that says “UNMUTE ME” or something like that. Amazon appears to track how many people actually listen to your video, and how long they listen. This should help you get more views and sales.
Hook viewers – making bold statements that are true or telling people what you are going to cover later in the video is a great way to keep people engaged longer. Poor engagement will lead to very little video views.
Build authority – although I told you to sell hard, you need to provide amazing information and tips at the same time. This will help you become an authority and it should boost your sales in the long run. Selling without providing value will make you look bad.

It really isn’t that complicated. As long as you follow the tips above, it shouldn’t be hard for you to generate dozens of sales from each Amazon Live video.

Conclusion

Just like every other video platform, the reach will eventually be limited, and it will be harder to get results. And sadly, there is nothing you can do about it.

For the time being, though, you need to jump on the Amazon Live bandwagon and create as many videos as you can. Once you get the process down right and you are seeing sales, I would create 1 video each and every day.

I can’t create videos on Amazon Live as I don’t sell ecommerce products myself, but you can. That’s a requirement that I can’t get around.

So, what do you think about Amazon Live? If you aren’t jumping to create a video after reading this, you are missing out.

The post One Simple Hack That’ll Boost Your Ecommerce Sales appeared first on Neil Patel.


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