Social Media Marketing

Who Should Be in Charge of Producing Content?

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When it comes to creating content, most companies leave it entirely to a small team to manage everything. What those companies may not realize, though, is that there’s a two-in-one benefit that accompanies engaging your entire organization in the content creation process: Your content quality skyrockets, and so does employee satisfaction. At PowerPost, each employee […]

Web Optimization

Digital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP

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They say curiosity killed the cat, but in Ursula Ringham’s case, curiosity is her special gift—both personally and professionally. “I’m a fiercely curious person who loves storytelling,” Ursula told me. “I guess it’s my hidden talent; I can strike up a conversation with a stranger and get them to tell me their full life story. […]

Social Media Marketing

Your favorite Facebook group could start charging for premium access

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Facebook Groups have long been a way for people to connect, share information, and organize community events. Some Facebook groups have exploded into huge, million-plus person, sub-group filled behemoths, and they can be difficult to manage and moderate. To help these groups—and potentially eventually offer Facebook a new means of revenue—the social network is piloting […]

Social Media Marketing

Instagram vs YouTube with their new IGTV

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Instagram difficulties YouTube with IGTV, a brand-new app for developers Instagram is buckling down about challenging YouTube. Today, the business revealed IGTV , Instagram’s brand-new effort that lets users produce standalone video channels for longform video. SEE ALSO: Instagram is evidence outrageous copying settles IGTV is releasing now as a standalone app for iOS and […]