Press Marketing

7 Google Analytics Reports That Show How Your Blog is Really Performing

Posted on

real time

When you log into Google Analytics, what do you look at?

Chances are you see something like the image above that shows you how many people are currently on your blog.

Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. 😉

But which reports do you look at on a regular basis?

I bet you look at two main reports…

The “Audience Overview” report and the “Acquisition Overview” report.

audience overview

Sure, every once in a while, you may dive into your top pages or the specific organic keywords that drive your traffic. But even if you do that, what are you actually doing with the data?

Nothing, right?

Don’t beat yourself up over it because most content marketers just look at reports and numbers and do little to nothing with the data.

If you want to figure out how to grow your blog and, more importantly, your revenue from your blog, there are 7 reports that you need to start looking at on a regular basis.

Here they are and here is how you use them…

Report #1: Cohort Analysis

What do you think is easier to accomplish… get new visitors to your blog or getting your visitors to come back?

It’s easier to get people to come back to your blog, yet everyone focuses on new visitors.

I bet less than 99% of your blog readers turn into customers or revenue, so why not focus on getting those people back and eventually converting them?

Before we get into how to get people back to your blog, let’s look at how many people are returning to your blog.

Within the Google Analytics navigation, click on “Audience” and then “Cohort Analysis”.

Once you land on that report, you’ll see a graph that looks similar to this:

cohort graph

Under the “Cohort Size” drop-down menu, select “by week”. Under “Date Range”, select “Last 12 weeks”.

Once the data loads, you’ll see a table that looks something like this:

cohort table

What this table shows is the percentage of your visitors that come back each week.

On the very left it will always show 100%. Then in the columns to the right, you’ll see week 1, week 2, week 3, etc.

This shows the percentage of people who come back to your blog each and every week after their first visit.

For example, if this week you had 100 people visit your blog and in the week 1 column, it shows 17%. That means of the initial 100 people, 17 came back. Under week 2 if you see 8%, that means of the initial 100 people, 8 people came back in week 2.

Naturally, this number will keep getting smaller, but the goal is to get people back as often as possible. That increases trust, social shares, potential people linking to you, and it even increases the odds that the visitor will convert into a customer.

number of visits

The average blog reader needs to come back 3.15 times before they turn into a customer. That means that you need to retain readers.

Just think of it this way: If you get thousands of new people to your blog each and every single day but none of them ever come back, what do you think is going to happen to your sales?

Chances are, not much.

You need to look at your Cohort Report and continually try to improve the numbers and get people coming back.

So the real question is, how do you get people to come back?

There are 2 simple ways you can do this:

Start collecting emails – through free tools like Hello Bar, you can turn your blog readers into email subscribers. Then as you publish more content, you can send an email blast and get people back to your blog.
Push notifications – by using tools like Subscribers, people can subscribe to your blog through their browser. Then every time you release a new blog post, you can send out a push and people will come back to your blog.

These 2 strategies are simple and they work. Just look at how many people I continually get back to my blog through emails and push notifications.

repeat visits

Report #2: Benchmarking

Ever wonder how you are doing compared to your competition?

Sure, you can use tools like Ubersuggest, type in your competitors URL, and see all of the search terms they are generating traffic from.

ubersuggest neil patel

But what if you want more? Such as knowing what percentage of traffic your competitors are getting from each channel. What’s your bounce rate, average session duration, or even pageviews per channel?

bench marketing

Within Google Analytics navigation, click on “Audiences” then “Benchmarking” then “Channels”.

Once you do that, you’ll see a report that looks like the one above.

Although you won’t have specific data on a competing URL, Google Analytics will show you how you stack up to everyone else within your industry.

I love this report because it shows you where to focus your time.

If all of your competitors get way more social traffic or email traffic, it means that’s probably the lowest hanging fruit for you to go after.

On the flipside, if you have 10 times more search traffic than your competition, you’ll want to focus your efforts on where you are losing as that is what’ll probably drive your biggest gains.

The other reason you’ll want to look at the Benchmarking Report is that marketers tend to focus their efforts on channels that drive the most financial gain.

So, if all of your competition is generating the majority of their traffic from a specific channel, you can bet that channel is probably responsible for a good portion of their revenue, which means you should focus on it too.

Report #3: Location, location, location

Have you noticed that my blog is available in a handful of languages?

languages

Well, there is a reason for that.

I continually look at the location report. To get to it, click on “Audience” then “Geo” and then “Location”.

location

This report will tell you where the biggest growth opportunities are for your blog.

Now with your blog, you’ll naturally see the most popular countries being the ones where their primary language is the one you use on your blog.

For example, if you write in English, then countries like the United Kingdom and the United States will be some of your top countries.

What I want you to do with this report is look at the countries that are growing in popularity but the majority of their population speak a different language than what you are blogging on.

For me, Brazil was one of those countries. Eventually, I translated my content into Portuguese and now Brazil is the second most popular region where I get traffic from.

This strategy has helped me get from 1 million visitors a month to over 4 million. If you want step-by-step instructions on how to expand your blog content internationally, follow this guide.

Report #4: Assisted conversions

Have you heard marketers talk about how blog readers don’t convert into customers?

It’s actually the opposite.

conversions

Those visitors may not directly convert into a customer, but over time they will.

But hey, if you have a boss or you are spending your own money on content marketing, you’re not going to trust some stats and charts that you can read around the web. Especially if they only talk about long-term returns when you are spending money today.

You want hard facts. In other words, if you can’t experience it yourself, you won’t believe it.

That’s why I love the Assisted Conversions Report in Google Analytics.

In the navigation bar click on “Conversions” then “Multi-Channel Funnels” and then “Assisted Conversions”.

It’ll load up a report that looks like this:

assisted conversion

This report shows you all of the channels that help drive conversions. They weren’t the final channel in which someone came from but they did visit your blog from one of these channels.

In other words, if they didn’t visit or even find your blog from one of these sources, they may not have converted at all.

Now when your boss asks you if content marketing is worth it, you can show the Assisted Conversions Report to show how much revenue your blog helps drive.

The other beautiful part about this report is that it tells you where to focus your marketing efforts. You want to focus your efforts on all channels that drive conversions, both first and last touch.

Report #5: Users flow

What’s the number one action you want your blog readers to take?

I learned this concept from Facebook. One of the ways they grew so fast is they figured out the most important action that they want people to take and then they focused most of their efforts on that.

For you, it could be someone buying a product.

For me, it’s collecting a lead and that starts with a URL.

But I found that people interact with my blog differently based on the country they are coming from.

In other words, if I show the same page to a United States visitor and from someone in India or even the United Kingdom, they interact differently.

How did I figure that out?

I ran some heatmap tests, but, beyond that, I used the Users Flow Report in Google Analytics.

users flow

In your navigation click on “Audience” and then “Users Flow”.

Within the report, it will break down how people from each country interact with your blog and the flow they take.

I then used it to adjust certain pages on my blog. For example, here is the homepage that people in the United States see:

us home page

And here is the homepage that people from the United Kingdom see:

uk home page

The United Kingdom homepage is much shorter and doesn’t contain as much content and that’s helped me improve my conversions there.

And of course, in the United States, my audience prefers something else, hence the homepages are different.

The Users Flow Report is a great way to see how you should adjust your site based on each geographical region.

Report #6: Device overlap

Blog content can be read anywhere and on any device. From desktop devices to tablets to even mobile phones.

The way you know you have a loyal audience isn’t just by seeing how many of your readers continually come back, but how often are they reading your blog from multiple devices.

For example, you ideally want people to read your blog from their iPhone and laptop.

The more ways you can get people to consume your content, the stronger brand loyalty you’ll build, which will increase conversion.

Within the navigation, click on “Audience” then “Cross Device” and then “Device Overlap”.

device overlap

I’m in the B2B sector so my mobile traffic isn’t as high as most industries but it is climbing over time.

And what I’ve been doing is continually improving my mobile load times as well as my mobile experience to improve my adoption rates.

I’m also working on a mobile app.

By doing all of these things, people can consume content from NeilPatel.com anywhere, which builds stickiness, brand loyalty, and then causes more assisted conversions.

A good rule of thumb is if you can get the overlap to be over 6%, you’ll have a very sticky audience that is much easier to convert.

That’s at least what I can see with all of the Google Analytics accounts I have access to.

Report #7: User Explorer

To really understand what makes your blog readers ticket, you need to get inside their mind and figure out what their goals are and how you can help them achieve each of those goals.

A great way to do this is through the User Explorer Report.

Click on “Audience” and then “User Explorer”. You’ll see a screen that looks like this:

user explorer

This shows you every user who visits your site and what they did. You can click on a client id to drill down and see what actions each user performed on your blog.

user explorer

From there, you can click on a time to see exactly what they did each time they visited:

user explorer

What I like to do with this report is to see how the most popular users engage with my blog. What are they reading? What pages are they spending the majority of their time on? What makes them continually come back? How did they first learn about my blog?

By comparing the most popular blog readers with the least popular, I am typically able to find patterns. For example, my most loyal blog readers typically find my site through organic traffic and then subscribe to my email list.

Then they keep coming back, but the key is to get them to opt into my email list.

That’s why I am so aggressive with my email captures. I know some people don’t like it, but I’ve found it to work well.

So I focus a lot of my efforts on building up my organic traffic over referral traffic and then collecting emails.

Look at the patterns that get your most popular users to keep coming back and then adjust your blog flow so that you can create that pattern more often.

Conclusion

Yes, you should look at your visitor count. But staring at that number doesn’t do much.

The 7 reports I describe above, on the other hand, will help you boost your brand loyalty, your repeat visits, and your revenue.

I know it can be overwhelming, so that’s why I tried to keep it to just 7 reports. And if you can continually improve your numbers in each of those reports, your blog will continually grow and eventually thrive.

So what Google Analytics reports do you look at on a regular basis?

The post 7 Google Analytics Reports That Show How Your Blog is Really Performing appeared first on Neil Patel.


Read more: feedproxy.google.com

Social Media Marketing

How to Make an Effective Landing Page

Posted on

All your digital marketing efforts are tailored towards generating traffic to your site. That’’ s a provided; nevertheless, it ’ s just half the fight. It ’ s crucial to get eyes on your sites, however, if you ’ re a small company, it ’ s more vital to have those eyes transform.

.

This is where developing reliable landing pages enters the formula. You may “be asking, “ what is a landing page? ” A landing page or lead page is one devoted page on your site you send out traffic to.

.

 example of a landing page

You’’ re probably questioning, ““ why should I send out traffic to any page besides my homepage?” ” The response is your homepage isn’’ t segmented to any specific user.

For marketing functions, your homepage is a broad net you cast to bring in all sort of visitors. On your homepage, you’’ re attempting to describe your service’ ’ services or products in the most unsophisticated and affordable method. Since you desire to appeal to every visitor, this is.

With even an easy landing page, you can compose particular copy to a particular audience. You can develop more interesting material developed to inspire them more efficiently than your homepage if you comprehend your audience.

.Landing Page Optimization.

If you’’ re getting traffic in excellent numbers however not seeing crucial metrics like sales boost, it’’ s possible your landing page style requires change.

One location to take a look at when enhancing your landing page style is to inspect what your visitors do on your landing page. Utilizing heat maps, you can identify how visitors connect most with your landing page. You can evaluate positioning them greater on the page if you discover there are aspects to your landing page that get the many engagement.

Optimizing your landing page will be a procedure of experimentation. The essential metrics for landing page optimization are dwell time, bounce rate, and conversion or objective conclusion rate.

.Since it determines user interest, #ppppp> Improving your dwell time is an essential metric to determine. Dwell time is the quantity of time a visitor remains on your site page. Gradually, you’’ ll discover a typical dwell time resulting in a conversion. It ’ ll be your task to increase your landing page dwell time to be in line with this average. By doing so, you’’ ll dramatically increase the chances you’’ ll get a conversion. One technique to get visitors more engaged and increase dwell time is to utilize video to highlight your item.

Bounce rate is the rate at which visitors see your landing page and instantly leave afterwards. Bounce rates can assist us comprehend visitor interest. High bounce rates (anything normally above 55 percent) will inform us there is absolutely nothing engaging about our landing page, we’’ re targeting the incorrect audience, or we’’ re not attending to a paint point individuals resonate with. Changing copy will have considerable effect here.

Lastly, conversions are the most telling of whether your landing page works. Improving conversions boils down to how you’’ re targeting visitors in your funnel and whether you ’ re providing an engaging deal.’Consisting of an automated discount rate from the landing page to checkout can be enough to sway visitors if the deal is a purchase.

You can likewise enhance your metrics by including a variety of other engaging components:

.Have great visuals.Craft smart headings.Program some social evidence.Compose targeted copy around discomfort points.Usage terrific deals or lead magnets.Engaging calls to action.Have Good Visuals.

 How To Make A High Converting and Effective Landing Page

The colour, positioning, and size of visual material need to match the total style of the site and must never ever seem jammed in or without a clear order. Whatever must stream.

Some individuals are utilizing out-of-date innovation to browse. This indicates that the total landing page visual you see on your computer system display might not be the exact same for all your visitors.

To learn how your landing page appears like to all possible visitors, analyze the page design at various resolutions on your computer system and on tablet and mobile gadgets. This will provide you a great concept how your landing page stumbles upon .

Here’’ s a fast guide to integrate when utilizing web home builder tools for your visuals:

.A basic, tidy style with great deals of white area keeps individuals’’ s attention locked onto the most crucial material.Big typefaces make it simple for visitors to scroll and check out the material rapidly to discover what the site has to do with.Bullet points are fantastic for highlighting crucial areas and service or product advantages.Videos have a lot more effect than composed material and they might be utilized to increase conversions by discussing information about services and items and other details such as the signup procedure.Craft Clever Headlines.

Research has actually revealed reliable headings tend to be smart, amusing, and even outrageous. This might hold true considering that headings of this nature are suggested to get your attention and oblige you to check out the following material.

When visitors reach your landing page, at the majority of, they have a couple of seconds to choose whether to leave or remain. In these essential seconds, they scan the landing page to see if there’’ s anything of importance to them. By developing a smart heading , you can catch their attention and utilize the significance of the material below to hold their attention.

.

It ’ s just after you ’ ve held their interest, you can effectively promote your deal. Consider your heading, material, and deal as a micro funnel. Your heading catches the attention of interested celebrations, the material certifies their attention, and the promo persuades them to even more invest their attention.

.

Keep in mind, if your services or product fixes a basic issue,the less copy you require to compose in order to take a visitor from heading to provide; nevertheless, if what you ’ re offering is made complex in nature, you’will require to compose more copy to inform and certify your visitor. This can impact whether you position your call to action or deal button on top or bottom of your landing page.

.

Lastly, if visitors are taking too long to comprehend what it is your organisation does, they are less likely to total actions by the time you offer your deal. When composing the heading, make it smart, clear, and explanatory. The heading needs to stick out more than your service logo design or the name of the site.

. Program Some Social Proof.

 Show some social recognition

.

Humans are social animals. As social animals, we tend to rely on things that have actually been authorized by other individuals.

.

This is the factor lots of sites tend to show proof of social recognition in the type of reviews, awards, press discusses, variety of clients, and use data.

.

For brand-new organisations, a few of the above examples might not be readily available for your landing page. If that ’ s the case, start with motivating the crucial social evidence: consumer reviews.

.

If you have a newsletter, start sending links to motivate consumer reviews on Google My Business. By sending your customer list a link they can quickly click to send an evaluation, you can grow a little swimming pool of evaluations and utilize them to utilize on your landing page as social evidence.

.

You can likewise consist of Tweets and Instagram posts on your page to offer newbies to the impressions of pleased clients.

.

Nothing reveals more goodwill to consumers than neighborhood engagement. Develop social media projects that motivate user produced material if you ’ re having a hard time with social evidence. Job your neighborhood to utilize your product and services in crafty methods and post about it. Curate posts from your neighborhood and benefit imaginative posters. This will reveal your organisation is actively engaged with its client base. Consist of the most noteworthy posts as examples on your landing page to sway newbies into joining your company ’ neighborhood or client base.

.

Finally, if your landing page is long enduring , you constantly have a chance to upgrade it with material revealing social recognition by utilizing consumer remarks, user numbers, and evaluations.

. Compose Targeted Copy Around Pain Points.

disappointed staff member working remote

.

Did you understand that providing your visitors a great deal of option can, in truth, prevent their capability to decide? It ’ s typically called option tiredness.

.

For that factor, you must keep your page clear of numerous deals, talk to your consumers , centre your message around their discomfort points, and supply a service to their issue through your call-t0-action.

.

Every organisation is various. You ’ ll hear us state that a lot. As redundant as it might be, it ’ s real. That ’ s why the very best location to begin in comprehending your clients ’ paint points is by inquiring straight.

.

Do your qualitative research study and ask your clients for feedback based upon their experience with your item. If there are any commonness in between clients, tape-record your sessions and listen back to the recordings to recognize. You ’ re searching for 3-5 resemblances in between consumers. That ’ s all you require to determine a paint point. You ’ re searching for if they stated the very same words, shared the exact same belief or aggravation, and if there are any functions they most utilize and why.

.

After about 25 interviews, you ’ ll get a common sense of what your clients ’ paint points are. It ’ s then time to particularly resolve those paint points in your marketing copy.

.

Write about how your product and services can assist ease the typical concerns you ’ ve found out about in your’interviews, why clients will achieve success with your item, and what resultsthey can anticipate.

.

Finally, direct visitors to a call to action that brings them to your product and services lead or provide magnet.

. Usage Great Offers or Lead Magnets.

 Offer your visitors something

.

A deal or lead magnet is anything you provide to an individual on account of them visiting your register page and clicking your call to action. It can be anything from online resources, vouchers and discount rates, totally free trials, and even acomplimentary variation of the item.

.

Match your deals and lead magnets to show your visitors ’ interest and your organisation.

.

For example, an assessment company may provide an hour of complimentary assessment as a method to bring in brand-new customers.

.

A billing service site, on the other hand, may provide to waive the very first$ 10 when brand-new customers pay their very first expense; and this would need them to register for the service.

.

When making these kinds of deals, it assists to consist of a due date, timers, and minimal supply counter to communicate a sense of seriousness in order to create a conversion.

. Compose Compelling Calls to Action.

The call to action directs and forces your visitors to do something.

.

Buttons, text links, and images like “ Shop Now, Sign Up, and Call United States ” are all examples of call to actions.

.

Whatever it is you desire the visitor to do, you must inquireplainly.

.

Consider this design: “

. Show the CTA a minimum of” when in a main area utilizing an unique button. Make certain the visitor understands where the button is. Include a couple of visual hints such as arrows or images pointing at the button, as a method to draw the eye. De-emphasize the less essential ones by utilizing smaller sized font styles or by utilizing less attractive colours compared to your main CTA if your landing page has a number of CTAs. In case you have more content listed below the fold, it might be required to duplicate the CTA. Keep in mind to keep it engaging and basic, so the visitor can follow through with the guidelines.

Remember, when marketing to your consumer base, producing advertisements and social networks material is just half the fight. The other, more vital half is getting your clients to transform and there ’ s no much better method to do it than landing pages.Do yourself a favour and execute the above suggestions into your current and brand-new landing pages and view your conversions increase.

.

Read more: business2community.com