Online Advertising

4 Reasons Why You Should Be Retargeting Your Email Subscribers on Facebook

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When I was a kid, my mom taught me how to recycle or repurpose the important things we had rather of simply constantly purchasing something brand-new.

For example, rather of purchasing shoe cleaner for my white tennis shoes, I might clean them with an old tooth brush and tooth paste (seriously attempt it, it works).

Not just did this practice conserve us loan, however it assisted teach me about the worth of things. It can be so simple to fall under the non reusable cycle of our contemporary world. A lot of things have a much longer and flexible life than we offer them credit for.

And the exact same kind of thinking can be used to marketing too.

.Recycling Your Email List.

Marketing methods , products, and items shouldn’’ t be seen with the one-and-done frame of mind, and there are many methods you can utilize one element of your marketing to assist numerous various techniques.

For example, rather of investing a lots of loan checking out a brand-new target market on a Facebook Advertisement project, attempt utilizing your existing e-mail list to retarget your advertisements to. This uses your existing possibility or consumer base. That method you will develop authority, revitalize interest with your services or product, and produce chances for those who currently like what you do to share your service.

You can assist make certain your e-mail customers aren’t missing your message by retargeting them on Facebook.

And doing this is simple. All you need to do is utilize the Facebook Business Manager to publish your present e-mail list and develop Custom Audiences that you can then reveal your advertisements to specifically. This produces an exceptionally warm, target market for your projects which can be an overall goldmine for paid marketing ROI.

Here are the actions to do this:

 In Facebook Business Manager, simply choose produce a custom-made audience, and after that choose Customer File as the source.

In Facebook Business Manager, simply choose produce a custom-made audience, and after that choose Customer File as the source.

 Then you wish to utilize a file that consists of the consumer life time worth (LTV). From there you will include your file of e-mail customers.

Then you wish to utilize a file that consists of the consumer life time worth (LTV). From there you will include your file of e-mail customers.

 For the consumer worth column, you will wish to choose e-mail address as the LTV, and after that pick all other fields too for LTV under Preview and Map Your Data.

For the client worth column, you will wish to choose e-mail address as the LTV, and after that pick all other fields also for LTV under Preview and Map Your Data.

And then you are all set!

The method it operates in a nutshell is, when you submit the e-mail list, Facebook will look for all of the user profiles that match the e-mails in your list. And if you’’ re questioning what portion of your list will match Facebook profiles, well that can vary from list to list depending upon particular aspects: where you got the list, if they’’ re individual or service e-mails, and so on

But to offer you a ballpark variety, my e-mail lists usually return with 80% or more matches—– and this is a quite basic number.

( NOTE: Not sure where to begin by yourself Facebook advertisements? Download our NEWLY UPDATED Ultimate Facebook Advertisement Template Library totally free ! You can copy and paste these 7 tested Facebook advertising campaign to develop affordable, high-converting advertisements as needed. Get them here .)

 Facebook Advertisement Template Library Lead Magnet

.Why Retarget Email Subscribers on Facebook?

Now, you might be asking yourself: ““ Why worldwide would I wish to invest cash to target individuals I’’ m currently reaching with my e-mails?” ” Here ’ s a couple of reasons this is a big benefit to sticking out in your market:

.# 1. Get in touch with individuals in a more unwinded setting.

Most of us get e-mails while we’’ re at work, and there are a lot of that we put on ’ t have time to read them all. Those who open your e-mails might scan it and conserve or star with the objective of returning later on to click through to your website. Individuals are individuals. We forget things in some cases.

 People will often prevent their inbox to prevent taking a look at work e-mails.

People will often prevent their inbox to prevent taking a look at work e-mails.

And considering that e-mail is mainly job-related, it’’ s not truly created for huge engagement. Facebook, nevertheless, is ideal for that. Individuals normally search their feed in the early mornings, at lunch and at night while in front of the TELEVISION. It is a go-to for scrolling while they’’ re awaiting something to occur (believe moms and dads at soccer practice or awaiting the train) and when they have some downtime.

Since your audience saw your e-mail previously in the day or week, they’’ ll be most likely to keep in mind you when they see your Facebook advertisement turn up in their feed. It may even advise them to return and open that e-mail to act on your deal.

TIP: Make sure that your message in the advertisement is the exact same, or really comparable, to the message in your e-mails. This makes certain your consumers understand who you are and is currently primed to follow through.

.# 2 Always remain in front of those you wish to get in touch with.

On average, marketing messages require to be seen by potential purchasers numerous times prior to they’’ ll choose to do something about it—– this is called the ““ guideline of 7, ” a term created by Dr. Jeffrey Lant .


Since the typical tech associated buyer utilizes more than 14 sources of info to reach their choice to purchase, you wish to be seen on numerous platforms.


 eBags email and include copy

Make sure you keep your messaging constant—– this advertisement and e-mail have 3 various sale quantities.

Using e-mail AND Facebook marketing assists increase the frequency that they see you; so not just will they observe you, however they will (ideally) remember you when they are buying choice. That’’ s where the sweet area is!

.# 3 Your business will appear big and your reach broad.

There’’ s an amusing thing that takes place when individuals see your company marketing in several social channels: it appears like your service is all over. You may not get a lot of traffic to your company’’ s Facebook page, individuals these days anticipate that you have one, and that you are active on the platform.

Additionally, with great retargeting advertisements appearing all over the location, lots of people will presume you need to be investing a great deal of marketing dollars to reach them. This makes it appear like your organisation is really effective and/or big, because you have the time, workforce, and loan for many advertisements. They may likewise presume that everybody, not simply themselves, is seeing these advertisements, because Facebook is such a huge marketing area.

All of these presumptions assist to develop your authority.

But think what … you wear’’ t need to invest lots of loan to get this sort of reach online. For simply a couple of dollars a day, you can reach your whole e-mail list daily on Facebook. Not bad?

( RELATED: Learn more about e-mail marketing HERE! )

When your organisation looks bigger, you’’ ll likewise develop trust with your consumers (existing and prospective), given that you exist prepared to provide the details they desire and are revealing them items they currently like (presuming they are currently knowledgeable about your items).

.# 4 Look-alike audiences are fantastic for reach.

But the advantages put on’’ t end with simply engaging your existing audience. Part of the appeal of this technique is that you can link to countless individuals who have comparable interests, demographics, acquiring practices, and online activity as your existing clients.

After publishing your e-mail list to Facebook and producing that very first Custom Audience to target, you can likewise produce a ““ look-alike audience”. ” A look-alike audience is consisted of other Facebook users that have comparable interests and requires to your present audience.

This is among the most effective tools in digital marketing today. This is among the most convenient methods to reach brand-new individuals, especially if you have a strong, engaged consumer base in your e-mail list.

 Showing how to produce appearance alike audience on Facebook

It’’ s undoubtedly excellent to retarget your present fans however having the capability to broaden your audience based upon that particular group might be the distinction in between doubling or tripling your ROI.

Now that you have all the details, and thinking, on retargeting your e-mail list, it’’ s time to act. Publish your list and release a Facebook project that mirrors your next e-mail. If you can get back at 20% more ROI from the project as an outcome, then that’’ s a big win. Put on ’ t’be amazed if it ’ s much greater. And if it is, you can purchase me a beer as a thanks. I’’ m a low-cost date.

( NOTE: Not sure where to get going by yourself Facebook advertisements? Download our NEWLY UPDATED Ultimate Facebook Advertisement Template Library totally free ! You can copy and paste these 7 tested Facebook advertising campaign to develop inexpensive, high-converting advertisements as needed. Get them here .)

 Facebook Advertisement Template Library Lead Magnet

The post 4 Reasons Why You Should Be Retargeting Your Email Subscribers on Facebook appeared initially on DigitalMarketer .

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Press Marketing

New Survey Reveals What Small Businesses Are Spending Their Technology Budgets On—How Do You Compare?

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How does your business technology spending measure up? What are your business priorities for the near future, and how is business technology helping you achieve them? A new survey by CompTIA has some insights. Top priorities for SMBs in the year ahead include implementing new systems and processes, identifying new customer segments and markets, renewing existing customer accounts, innovation, and launching new products and services.

Underlying all of these priorities is a focus on improving efficiency, whether by implementing brand-new systems or by fine-tuning the systems you already have. To help accomplish their goals, small businesses are turning to technology. In fact, nearly two-thirds (64%) say technology is a primary factor in pursuing their business objectives, and more than half (56%) of firms with fewer than 20 employees say the same.

How are small businesses using business technology?

Overall, 59% of small businesses are mostly satisfied with their use of technology. However, there is still room for improvement. The areas in which small businesses say they most need to improve their technology are:

Integrating different applications/data sources/platforms/devices: 38%
Cyber security/data security: 35%
Effectively managing and using data: 35%
Modernizing aging equipment or software: 31%
Getting more ROI or bang for the buck from technology investments: 31%
Hiring workers with the skills needed to work with newer technologies: 30%
Next-generation customer engagement/management 28%
Managing increasingly complex technologies: 25%
Understanding or deciding among the extensive choices available: 24%
E-commerce or mobile commerce: 23%

Technology spending: Too much or too little?

The average SMB in the survey spends between $10,000 and $49,000 per year on technology. More than half (52%) of small business owners feel they are spending too little on business technology, 22% feel they are spending too much, and 44% feel they are spending the right amount.

What have small businesses spent their technology budgets on in the past two years? Some 36% of respondents say they have been focusing on infrastructure: laptops, desktops, servers, phones, storage, and the like. (New or upgraded hardware is a top item on respondents’ technology wish lists.) In addition, 31% said they have been spending on industry-specific software, while 30% say their technology spending has focused on both areas.

Asked what type of technology is their biggest priority going forward, customer experience technology is by far the most important concern, cited by nearly one-fourth (23%) of companies as their biggest tech spending priority. Thirty-five percent of companies also say hiring skilled workers to help them drive technology initiatives into the future is a priority. (Learn more about digital transformation for small businesses.)

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How SMBs choose business technology

The majority of SMBs choose technology from several different sources, including directly from the technology company, from a primarily online retailer such as Amazon, or from a brick-and-mortar based retailer such as Best Buy. The survey surmises that small business owners conduct due diligence, including researching a source’s product offerings, prices, and reputation for customer service, before making their decisions.

With so many different offerings and options, it’s becoming more challenging for SMBs to fully implement the technology they envision. The study notes that in 2016, 23% of survey respondents reported excelling in technology vision and strategy; in the current survey, that number dropped to 18%. SMBs also reported less satisfaction with their execution and ongoing management of technology in 2016 than in 2018. “Many firms are taking two steps forward and one back as they navigate these new learning curves,” the report states.

How SMBs view emerging technologies

“Emerging technologies” encompasses a wide variety of technology, from IoT devices to artificial intelligence and drones. More than half (53%) of SMBs believe emerging technology represents opportunity for their businesses, and 30% are already incorporating it into their businesses. (Wondering how AI can help your business?)

Small businesses use emerging technologies for the following reasons:

Increase productivity: 63%
Customer demand: 47%
Increase innovation: 42%
Boost sales: 42%
Competitive differentiation: 39%
To avoid obsolescence: 22%

But not all SMBs are so optimistic about emerging technology. Almost a quarter (23%) say it’s too early to tell what impact emerging technology will have, and 10% believe it will have a negative impact on their businesses. The biggest challenges small businesses worry about with emerging technologies are the cost of entry (46%), the need for technical training (44%), and the difficulty of identifying the best vendors or suppliers (40%).

Finally, the report identifies a new trend: Many SMBs are incorporating technology as a service or product offering for their customers. For example, 52% of professional services SMBs (such as accountants, lawyers, and marketers) offered technology services to customers in the last year, and 30% are considering doing so. This might include an accounting firm reselling software or providing cyber security audits. Among respondents who offer technology services, nearly half say revenue from tech-related activities is growing faster than the rest of the business.

RELATED: When Technology Goes Too Far: How Not to Treat Your Customers

The post New Survey Reveals What Small Businesses Are Spending Their Technology Budgets On—How Do You Compare? appeared first on

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Web Optimization

Visualizing Speed Metrics to Improve SEO, UX, & Revenue – Whiteboard Friday

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Posted by sam.marsden

We know how important page speed is to Google, but why is that, exactly? With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. In today’s Whiteboard Friday, Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all matters.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hi, Moz fans, and welcome to another Whiteboard Friday. My name is Sam Marsden, and I work as an SEO at web crawling platform DeepCrawl. Today we’re going to be talking about how Google understands speed and also how we can visualize some of the performance metrics that they provide to benefit things like SEO, to improve user experience, and to ultimately generate more revenue from your site.

Google & speed

Let’s start by taking a look at how Google actually understands speed. We all know that a faster site generally results in a better user experience. But Google hasn’t actually directly been incorporating that into their algorithms until recently. It wasn’t until the mobile speed update, back in July, that Google really started looking at speed. Now it’s likely only a secondary ranking signal now, because relevance is always going to be much more important than how quickly the page actually loads.

But the interesting thing with this update was that Google has actually confirmed some of the details about how they understand speed. We know that it’s a mix of lab and field data. They’re bringing in lab data from Lighthouse, from the Chrome dev tools and mixing that with data from anonymized Chrome users. So this is available in the Chrome User Experience Report, otherwise known as CrUX.

CrUX metrics

Now this is a publicly available database, and it includes five different metrics. You’ve got first paint, which is when anything loads on the page. You’ve then got first contentful paint, which is when some text or an image loads. Then you’ve DOM content loaded, which is, as the name suggests, once the DOM is loaded. You’ve also got onload, which is when any additional scripts have loaded. That’s kind of like the full page load. The fifth and final metric is first input delay, and that’s the time between when a user interacts with your site to when the server actually responds to that.

These are the metrics that make up the CrUX database, and you can actually access this CrUX data in a number of different ways. 

Where is CrUX data?

1. PageSpeed Insights

The first and easiest way is to go to PageSpeed Insights. Now you just plug in whatever page you’re interested in, and it’s going to return some of the CrUX metrics along with Lighthouse and a bunch of recommendations about how you can actually improve the performance of your site. That’s really useful, but it just kind of provides a snapshot rather than it’s not really good for ongoing monitoring as such.

2. CrUX dashboard

Another way that you can access CrUX data is through the CrUX dashboard, and this provides all of the five different metrics from the CrUX database. What it does is it looks at the percentage of page loads, splitting them out into slow, average, and fast loads. This also trends it from month to month so you can see how you’re tracking, whether you’re getting better or worse over time. So that’s really good. But the problem with this is you can’t actually manipulate the visualization of that data all that much.

3. Accessing the raw data

To do that and get the most out of the CrUX database, you need to query the raw data. Because it’s a freely available database, you can query the database by creating a SQL query and then putting this into BigQuery and running it against the CrUX database. You can then export this into Google Sheets, and then that can be pulled into Data Studio and you can create all of these amazing graphs to visualize how speed is performing or the performance of your site over time.

It might sound like a bit of a complicated process, but there are a load of great guides out there. So you’ve got Paul Calvano, who has a number of video tutorials for getting started with this process. There’s also Rick Viscomi, who’s got a CrUX Cookbook, and what this is, is a number of templated SQL queries, where you just need to plug in the domains that you’re interested in and then you can put this straight into BigQuery.

Also, if you wanted to automate this process, rather than exporting it into Google Sheets, you could pull this into Google Cloud Storage and also update the SQL query so this pulls in on a monthly basis. That’s where you kind of want to get to with that.

Why visualize?

Once you’ve got to this stage and you’re able to visualize the data, what should you actually do with it? Well, I’ve got a few different use cases here.

1. Get buy-in

The first is you can get buy-in from management, from clients, whoever you report into, for various optimization work. If you can show that you’re flagging behind competitors, for example, that might be a good basis for getting some optimization initiatives rolling. You can also use the Revenue Impact Calculator, which is a really simple kind of Google tool which allows you to put in some various details about your site and then it shows you how much more money you could be making if your site was X% faster.

2. Inform devs

Once you’ve got the buy-in, you can use the CrUX visualizations to inform developers. What you want to do here is show exactly the areas that your site is falling down. Where are these problem areas? It might be, for example, that first contentful paint is suffering. You can go to the developers and say, “Hey, look, we need to fix this.” If they come back and say, “Well, our independent tests show that the site is performing fine,” you can point to the fact that it’s from real users. This is how people are actually experiencing your site.

3. Communicate impact

Thirdly and finally, once you’ve got these optimization initiatives going, you can communicate the impacts that they’re actually having on performance and also business metrics. You could trend these various performance metrics from month to month and then overlay various business metrics. You might want to look at conversion rates. You might want to look at bounce rates, etc. and showing those side-by-side so that you can see whether they’re improving as the performance of the site is improving as well.

Faster site = better UX, better customer loyalty, and growing SEO benefit

These are different ways that you can visualize the CrUX database, and it’s really worthwhile, because if you have a faster site, then it’s going to result in better user experience. It’s going to result in better customer loyalty, because if you’re providing your users with a great experience, then they’re actually more likely to come back to you rather than going to one of your competitors.

There’s also a growing SEO benefit. We don’t know how Google is going to change their algorithms going forward, but I wouldn’t be surprised if speed is coming in more and more as a ranking signal.

This is how Google understands page speed, some ways that you can visualize the data from the CrUX database, and some of the reasons why you would want to do that.

I hope that’s been helpful. It’s been a pleasure doing this. Until the next time, thank you very much.

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Social Media Marketing

9 Amazing Ways to Use Google Analytics for E-Commerce

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 9 Amazing Ways to Use Google Analytics for E-Commerce

Google Analytics permits you to gain access to comprehensive info concerning your online shop’s traffic and sales.

It does not matter what kind of company you have or what your selling, Google Analytics is a staple part of your marketing method that will enable you to keep an eye on and grow online conversions.

Google Analytics can appear a bit complicated sometimes even for a skilled expert. In some cases it’s tough to understand which reports or metrics pertain to your e-commerce shop, and which ones are simply fluff.

In this short article, I’ll be revealing 9 methods to utilize Google Analytics for your e-commerce shop to assist you start today.

If you’re brand-new to Google Analytics or you’’d like to produce an account you can utilize this guide to assist established Google Analytics in under 15 minutes. to follow along much better in this short article.

.1. Usage Google Analytics to Track Your Marketing projects.

With the power of Google Analytics, you can track any of your shop’s internet marketing projects (with or without Google Adwords/AdSense).

Track which landing pages and sources of the projects individuals connect with to finish a purchase. Offering a comprehensive information to see which funnels are the most efficient and which aren’t so you can do A/B screening.

Maybe you currently have a landing page running and your unsure what to do? Why not attempt these 7 Step from a Conversion Playbook To Quickly Optimize Your Landing Pages to point you in the best instructions.

> Demographics>> Gender./ href=”” img class=” alignnone wp-image-2195668″ src=”” Amazing Ways to Use Google Analytics for E-Commerce” width=” 751″ height=” 315″/>

Age Range

Take a look at your audience age variety so you can comprehend which age varieties are more than likely to visit your website. You can discover this report under Audience>> Demographics> Age.


> Mobile> Devices/ href=”” img class=” alignnone wp-image-2195670″ src=”” Amazing Ways to Use Google Analytics for E-Commerce” width=” 750″ height=” 303″/>

Interest Reports in Google Analytics will inform you your users’ ’ interests on other parts of the web. This will assist you recognize a more particular target upselling, audience or cross chances, much better blog site material concepts.

You can discover this report under Audience>> Interest>> Overview.

> E-commerce> Shopping Behaviour./ p.pUse the ““ Shopping Behaviour ” report and the Behaviour tab in Google Analytics to comprehend your purchaser’s journey for both brand-new and returning clients on your website./ p.pYou’ll just see this report if you allowed your a href=”” E-commerce setting/a for your Google Analytics. From there you can discover it with Conversions>> E-commerce>> Shopping Behaviour./ href=”” img class=” alignnone wp-image-2195672″ src=”” Amazing Ways to Use Google Analytics for E-Commerce” width=” 751″ height=” 361″/>

.6. Usage Google Analytics for Specialized SEO &&Keyword Search.

The Google Analytics ““ Site Search ” report provides a summary of the pages, keywords and terms clients are looking for the most on your site.

Instead of relying greatly on Google Keyword Search you can get insight from visitors pertaining to your page. Website Search assists you to enhance your site so that you can rank greater in look for subjects, functions or items that clients are in fact trying to find.

To discover this report go to Behaviour>> Site Search.